Immagine donata da Lello Esposito, artista contemporaneo napoletano III Ambiente e economia

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1 I - Sostenibilità e integrazione II - Storia e cultura Immagine donata da Lello Esposito, artista contemporaneo napoletano III Ambiente e economia IV Programmi e progetti Creation of a network in Sustainable tourism and best practices in the western Mediterranean TOMO II I

2 INDICE TOMO I Preliminary overview, by Giuseppe Pennella p. 1 Presentation, di Costanzo Jannotti Pecci p. 7 The Italian programme for sustainable tourism, by Franco Vitale p. 12 Formez role and contribution on sustainable tourism, di Marco Bonamico p. 15 Sessione I Sostenibilità e integrazione 1. La politica comunitaria sul turismo sostenibile e il networking, di Francesco Ianniello p UNCTAD and the Promotion of Sustainable Tourism for Development, di Jean-François Baylocq p Tourism and sustainable local development, di Angel L. Vidal Alonso p L esperienza del Formez Banca dati Buoni Esempi, di Valeria de Magistris p La semplificazione, lo sviluppo economico e il rapporto fra imprese e pubbliche amministrazioni presso il servizio allo sportello unico per le attività produttive (SUAP), di Francesca Ferrara p Il rapporto tra sostenibilità del turismo e la competitività, di Massimiliano Vavassori p Dall Euromeeting sulle politiche locali per il turismo sostenibile un contributo per i nuovi modelli di marketing di destinazione, di Paolo Bongini p La politica turistica nella Costituzione Europea, di Raffaele Vanni p. 40 Sessione II Le best practices in storia e cultura 1. De l optimum touristique et ingénierie comme nouvelle outil d un tourisme maîtrisé, di Jean-Pierre Lozato-Giotart p The Sustainable Tourism implementation in Portugal. Best Practices and the need to go far away, di Maria João Burnay p Dal territorio museo al sistema museale integrato: il patrimonio culturale nelle strategie di pianificazione del territorio di Alghero, di Salvatore Masia p. 57 II

3 4. Invest-Abruzzo: programma per la valorizzazione e recupero a fini turistici del patrimonio immobiliare delle aree interne, di Antonio Bini p Sustainable Tourism Prospects for Cyprus and Eastern Mediterranean, di Kamil Simavi Asik p Il ruolo preminente della fascia costiera sul turismo italiano suo recupero e sviluppo compatibile ambientale, di Riccardo Scarselli p Il Mediterraneo nella promozione turistica dei Paesi del bacino occidentale, di Annunziata Berrino p Sussidiarietà e sviluppo economico obiettivi di un nuovo strumento chiamato PIST, di Giampiera Usai p Verso il piano turistico regionale: cornice strategica di riferimento, di Ettore Gasperini p Conclusioni, di Jean-Pierre Lozato-Giotart p. 123 Sessione III Le best practices in ambiente, economia e società 1. Alcune riflessioni, di Giovanni Viganò p La Riviera del Beigua: dopo la Haven una svolta verso qualità e ambiente, di Andrea Jelenkovich p La planification du tourisme au Maroc : comment concilier rentabilité et durabilité?, di Mimoun Hillali p Les Bonnes Pratiques et le Tourisme durable en Méditerranée Occidentale, di André Abitbol p I progetti integrati turistici - il progetto integrato Filiera Turistica Enogastronomica, di Roberto Formato p Il marchio di qualità, di Flavia Coccia p I sistemi turistici locali, di Domenico Ranesi p Avenirs du tourisme en Méditerranée Occidentale, di Azdine Abdenour p Sustainable tourism: best practices in the Valencian Region Spain, the Regional Ministry of Tourism, di Vicente Moles p La sostenibilità del turismo in Sicilia: realtà e prospettive, di Antonino Prizzi p Il Turismo come risorsa nazionale: l impegno del CNEL per una politica integrata, di Mario Sai p Indicatori turismo sostenibile, di Anna Galdo p Conclusioni, di Alberto Corbino p. 193 Sessione IV III

4 Nuovi programmi e progetti comuni 1. Decennale della Conferenza di Barcellona. Nuove strategie di partenariato per un turismo euromed-sostenibile: le città del Mediterraneo come network di cluster urbani ad alto valore aggiunto di Alberto Pizzati p I programmi e i progetti di Sviluppo Italia per il turismo sostenibile, di Sergio Iasi p La promozione a sostegno del turismo sostenibile, di Ettore Bianchi p Overview of tourism industry for Seat Pagine Gialle, di Enrico Orlando p Vers l'autonomie de destination (LDC) par le développement national des resources de tourisme, di Jean-François Baylocq p The Delnet Program, di Angel L. Vidal Alonso p Etude de faisabilité sur l'établissement de réseaux, di Francesco Ianniello p. 224 Commenti Magda Antonioli p. 232 Donato Pennetta p. 238 Giuseppe Pennella p. 240 Conclusioni Enrico Borghi p. 243 TOMO II Documentazione di studio e ricerca 1. Challenges of sustainability in tourism, di Regina de Carvalho p Sustainable tourism of ecotourism, good practice in the Mediterranean Area, di Alberto Corbino p Sustainable development of tourism International and European level, di Anna Galdo p Il caso italiano (I): scenario normativo del turismo, di Regina de Carvalho p Il caso italiano (II): best practices delle Regioni italiane, di Monica Capossela e Manuela Marseglia p Gestione dei grandi eventi e turismo sostenibile, di Maria Punzo p Tourism innovation in the Objective 1 Regions Examples of good practices, di Innovation diffusion Area, Formez p One stop shop for tourism and receptive activities in National Parks, di Enterprises Services, Formez p Tourism General Scenario, di Cultural and Tourist Resources, Formez p. 427 IV

5 Scheda informativa C.A.I.MED. p. 434 TOMO III Appendice: Quadro normativo delle best practices 1. Algeria p Cyprus p France p Maroc p Portugal p Spain p Tunisia p. 533 V

6 Tomo II Documentazione di studio e ricerca

7 Challenges of sustainability in Tourism Regina de Carvalho Formez Consultant Because the built heritage is certainly one of the main attractions of world tourism... because tourism creates significant demand for the construction sector at destinations... and because tourism, if developed in a responsible, balanced and sustainable manner can become a driving force for environmental protection, heritage conservation and cultural pride. If governments abdicate their responsibility for sustainable tourism development - destinations will be nibbled away by special interests... Unplanned development - as we have seen too often in the past - means chaos and depletion of the fragile resources on which our industry relies." Underlining the concept Francesco Frangialli, Secretary- General, World Tourism Organisation (February 2005) There are different ways of understanding the meaning of sustainable tourism. The World Tourism Organisation (2004) has made the following definition: "Sustainable tourism development guidelines and management practices are applicable to all forms of tourism in all types of destinations, including mass tourism and the various niche tourism segments. Sustainability principles refer to the environmental, economic and socio-cultural aspects of tourism development, and a suitable balance must be established between these three dimensions to guarantee its long-term sustainability. Source: WTO Sustainable tourism refers to meeting the needs and rights of tourists, host communities and regions, while protecting and enhancing opportunities for the future. The process of the sustainable development tourism must focus more on 245

8 the social dimension of sustainable development: involvement of local communities in the conception, development, enhancement, management and preservation of all destination resources used for tourism projects, in particular cultural and environmental resources; implementation of environmental and quality standards agreed by relevant international organisations for tourism projects; and allocation of tourism revenues to prevent degradation of the destination resources and to meet the needs for tourism services in the future. To consider tourism as a system with its own framework of references is a highly complex approach, owing to the multidisciplinary vision necessary for its analysis. General Trends International Tourism is the world's largest export earner and is an important factor in the balance of payments of most nations. In these last three years it has been strongly conditioned by a weak global economy, the fight against terrorism and the Middle East conflict. In this particular scenario the occupation of Iraq is relevant. Tourism is seen as one of the most important vehicles of cultural exchange, one which should be managed in a sustainable fashion, for the sake of both our own generation and future ones. At the same time, tourism is firmly established as a unique resource in many countries and at the start of this new millennium it is the fastest-growing economic sector, looking principally for exchanges in earnings and employment. Tourism has become one of the world s most important sources of job creation, offering economic opportunities and contributing to the alleviation of poverty. It is a well known fact that tourist flows have environmental, social and cultural impacts that can be positive or negative. These impacts are bound to increase in the future as tourist movements continue to grow and, unless they are appropriately controlled, negative impacts will affect the long-term sustainability of tourism. The concept of sustainable development therefore must be fully applied to tourism, and it must form part of its very essence, as tourism is built upon the diversity of natural, social and cultural resources, without which tourists would lose their interest and motivation. The industry of tourism is too diverse and its contexts too specific to develop an international set of sustainable tourism performance criteria that is both widely applicable and meaningful. However, it maybe be possible to have a single process for accrediting national applications of international guidelines. The sustainable tourism should make optimal use of and must give value to environmental resources. In fact, environment constitutes a key element in tourism development, it conserves essential ecological processes, helps to preserve and respect natural heritage and biodiversity. Of course, the socio- 246

9 cultural authenticity of host communities must be respected, and their cultural and traditional identity conserved. Sustainable tourism can also seek to create stable employment, income-earning opportunities, social services and contributions to poverty alleviation. In this way, governments should promote a new policy for tourism. Social organisation, employment, productive activities and tourism supply policies are often field of economic tourism impact. Sustainable tourism development requires the informed participation of all relevant stakeholders, as well as strong political leadership to ensure wide participation and consensus building. Achieving sustainable tourism is a continuous process and requires constant monitoring of its impact, with the necessary preventive and/or corrective measures introduced whenever necessary. So, it is important for sustainable tourism to maintain a high level of tourist satisfaction and ensure a meaningful experience to the tourists. There is a series of instruments that make it possible to incorporate sustainability criteria in the planning, development and management of tourism. According to statistics provided by the World Tourism Organisation 1 : Year 2003 Country Million Visitors Increase % on the previous year France 75,5 3,4% Spain 48,2 3 % Italy 41,2 12,8 % These three countries attracted the highest number of visitors in Europe, with figures matched only by the United States of America. The necessity to apply systematic planning to tourism has become a widely accepted fact. Although the tourism strategies and policies recommended by international organizations indicate environmental as well as social and economic 1 Rafael Pérez de la Concha Camacho, in Med. 2003, Mediterranean Yearbook, Fundaciò Cidob, pp ,

10 sustainability issues, their real implementation by the public administrations at central, regional and local level governments, as well as by tourism entrepreneurs has been slow, weak and only partial. National tourism administrations of many European countries complain about the fact that environmental policies, laws and regulations are often formulated without considering the needs and potential of the tourism sector. It is known that only a few countries have considered the tourism sector when making their own policies and political programmes. The tourism sector must urgently adopt the principles and objectives of sustainable development. From the euphoric discourse on tourism generated by the economists in the sixties, a rather catastrophic critique has emerged from the side of anthropologists and ecologists in the seventies and eighties, who condemned the destruction of the life-styles of the local populations, as well as the environment, as a result of tourism saturation in certain areas. Debate, nowadays puts the focus on the crisis and change taking place on this sector. Changes in tourism are linked to the profound changes experienced by today s people and societies. Any element that provokes a change in the basic issues of tourism will modify, directly or indirectly, the demand and supply of tourism. Many public and private sector decision makers involved in planning and managing tourism are at last conscious that respect for the environment is one of the industry's essential components and one of its most valuable assets. So, the deterioration or destruction of this environment, whether cultural or natural, through lack of planning or mismanagement could inevitably compromise the long-term interests of the tourism sector. Tourism sector decision makers need to be aware of the links between tourism, tourist activities and natural and cultural environments. Nowadays it is very difficult to involve the private sector in a voluntary initiative on sustainable tourism, because there is no immediate profit motive. But there are various reasons why a tourism enterprise might adopt a voluntary initiative: it can facilitate the effective marketing of its products, particularly in small market segments undergoing rapid expansion, such as ecotourism; it can help companies improve their public relations, both with the consumers of the product as well as with the host communities they work with; implementing environment-friendly strategies can generate substantial savings in company operating costs; effective environmental management helps protect the natural assets on which the tourism industry depends for its prosperity. One of the responses to the recognition of the importance of sustainability in tourism has been the creation and adoption of voluntary initiatives on the part of entrepreneurs, such as environmental and social codes of conduct, ecocertification systems, environmental audit programmes, environmental 248

11 management systems, and other self-regulation codes or schemes that have to do with the natural or socio cultural environment. As the term itself indicates, voluntary initiatives are not the result of legislation, but rather they are adopted freely by organizations that wish to apply such schemes and benefit from their application. Such benefits can be economic -- through cost reductions or higher selling prices -- or can take the form of an improvement in the company's image, thus attracting new consumer segments that are willing to pay higher prices, stay for longer periods in the establishment, or become repeat customers, etc. In most cases, there is an economic benefit at the end, either for companies or for communities, in the short, medium and long terms. 2 World Tourism Organisation Guidelines The World Trade Organisation's Committee on Sustainable Development of Tourism prepared a series of guidelines for governments regarding sustainability certification systems in tourism. These recommendations for governments especially underline the functions of promotion and coordination that governments must perform in order for certification systems to be effective, as well as providing guidelines on the establishment of certification criteria and on the following operational aspects of such systems. Such guidelines are: application, verification, granting of certification, consulting, advisory and technical assistance services, marketing and communication, fees and projects financing. To assess together whether sustainability certification in tourism has a future in each region or if it is necessary to adopt other types of mechanisms, possibly of a more coercive, fiscal or other nature, which can ensure a greater degree of sustainability in tourism activities, for the good of the tourism sector itself as well as for the present and future benefit of the societies and territories where tourism takes place. Sustainable Tourism represents a challenge and a responsibility for the region, since certification schemes developed here are likely to be emulated in other regions. Europe has thus a moral obligation for excellency in this subject. It has to be underlined that it has also the economic power to realise it. 2 Eugenio Yunis, Sustainability of Tourism and the Role of Certification, Public private partnerships for sustainability certification of tourism activities, Regional conference for Europe, Czech Republic, October

12 A recent activity of the World Tourism Organisation is the conference on Built Environments for Sustainable Tourism realised in Muscat, Sultanate of Oman, on 6-8 February The conference helped to make clear the role of tourism in ensuring sustainable urban development, cultural heritage preservation and benefits for host communities. It also drew attention to the promotion and establishment of partnerships among public and private tourism stakeholders, in order to ensure an orderly and sustainable development of tourism infrastructures that respect local cultures and economies. The charter seeks to promote the use of quality and adapted modern architecture and infrastructure in the development of tourism facilities in a way that was respectful of the built or natural environment, reinforcing positive destination images. It urges authorities and the industry to monitor the impact of tourism on the built environment from the standpoints of economic, cultural and environmental sustainability. 3 The World Trade Organisation during the year 1997 has created the Global Code of Ethics for Tourism. Article 3, is very interesting because it concerns tourism as a factor of sustainable development. It is important to bear in mind, in relation to sustainable tourism, what was written in that Code. Article n. 3, states 4 : 1. All stakeholders in tourism development should safeguard the natural environment with a view to achieving sound, continuous and sustainable economic growth geared to satisfying equitably the needs and aspirations of present and future generations; 2. All forms of tourism development that are conducive to saving rare and precious resources, in particular water and energy, as well as avoiding as far as possible the production of waste, should be given priority and encouraged by national, regional and local public authorities; 3. The staggering in time and space of tourist and visitor flows, particularly those resulting from paid leave and school holidays, and a more even distribution of holidays should be south so as to reduce the pressure of tourism activity on the environment and enhance its beneficial impact on the environment and enhance its beneficial impact on the tourism industry and the local economy. 4. Tourism infrastructures should be designed and tourism activities programmed in such a way as to protect the natural heritage composed of 3 Source: 4 Tourism Congestion Management at natural and Cultural Sites, A Guide Book, WTO Business Council, Madrid, Spain,

13 ecosystems and biodiversity and to preserve endangered species of wildlife; the stakeholders in tourism development, and specially professionals, should agree to the imposition of limitations or constraints on their activities when these are exercised in particularly sensitive areas: desert, polar or high mountain regions, coastal areas, tropical forests or wetlands, propitious to the creation of nature reserves or protected areas; 5. Nature tourism and ecotourism are recognized as being particularly conducive to enriching and enhancing the standing of tourism, provided they respect the natural heritage and local populations and are in keeping with the carrying capacity of the sites. In order to make a positive policy for the development of sustainable tourism, it is important to respect and underline the use of indicators. The development and use of indicators is increasingly viewed as a fundamental part of overall destination, tourism planning and management, and is an integral element in efforts to promote sustainable development for the tourism sector. The development and use of indicators represents a way of transforming data into strategic management intelligence. Final Remarks Strong growth in international tourism predicted over the next twenty years will inevitably entail a reconfiguration of the world tourism scene, with an over all loss of market share for European destinations being predicted. We not only have the opportunity, but also the responsibility and this is a reflection that should include all of the tourist industry of projecting sustainable tourism and converting it into a profitable one. Such tourism, managed in a sustainable fashion, should also guarantee the conservation and enhancement of the world s and future generations heritage. Everyone must contribute to make tourism not just a pleasurable and relaxing activity, but also an activity that respects culture, traditions, environment and societies. Tourism must be an activity that uses natural and cultural heritage assets but does not abuse them but rather, contributes to their conservation and enhancement. Tourism must be an activity that generates economic benefits for enterprises and entrepreneurs, but which also respects the rights of workers and allows local suppliers to share in its benefits. 251

14 Sustainable tourism of ecotourism, good practice in the Mediterranean Area Alberto Corbino Formez Consultant I. Ecotourism: a brief introduction. The year 2002 has been declared by the United Nations as the International Year of Ecotourism (IYE). This probably witnesses the importance of this activity within the development and spread of sustainable economy practices all over the world. According to the Quebec Declaration on Ecotourism 5, ecotourism "embraces the principles of sustainable tourism and the following principles which distinguish it from the wider concept of sustainable tourism: Contributes actively to the conservation of natural and cultural heritage, Includes local and indigenous communities in its planning, development and operation, contributing to their well-being, Interprets the natural and cultural heritage of the destination to visitor, Lends itself better to independent travellers, as well as to organized tours for small size groups". As a development tool, ecotourism can advance the three basic goals of the Convention on Biological Diversity 6 : o conserve biological (and cultural) diversity, by strengthening protected area management systems (public or private) and increasing the value of sound ecosystems; o promote the sustainable use of biodiversity, by generating income, jobs and business opportunities in ecotourism and related business networks, and o share the benefits of ecotourism developments equitably with local communities and indigenous people, by obtaining their informed consent 5 Quebec hosted the World Ecotourism Summit, from May 2002, within the IYE framework. 6 Signed by 150 government leaders at the 1992 Rio Earth Summit, the Convention on Biological Diversity is dedicated to promoting sustainable development. Conceived as a practical tool for translating the principles of Agenda 21 into reality, the Convention recognizes that biological diversity is about more than plants, animals and micro organisms and their ecosystems it is about people and our need for food security, medicines, fresh air and water, shelter, and a clean and healthy environment in which to live. 252

15 and full participation in planning and management of ecotourism businesses. In the field, well-planned and managed ecotourism has proven to be one of the most effective tools for long-term conservation of biodiversity when the right circumstances (such as market feasibility, management capacity at local level, and clear and monitored links between ecotourism development and conservation) are present. The International Ecotourism Society defines ecotourism as "responsible travel to natural areas that conserves the environment and improves the well-being of local people." This means that those who implement and participate in ecotourism activities should follow the following principles: Minimize impact Build environmental and cultural awareness and respect Provide positive experiences for both visitors and hosts Provide direct financial benefits for conservation Provide financial benefits and empowerment for local people Raise sensitivity to host countries' political, environmental, and social climate Support international human rights and labor agreements The definition of ecotourism adopted by Ecotourism Australia is: "Ecotourism is ecologically sustainable tourism with a primary focus on experiencing natural areas that fosters environmental and cultural understanding, appreciation and conservation". Ecotourism has witnessed a great spread and differentiation along the years and all over the planet, both in developing and in developed economies. We believe that such a development is the result of many concurring factors, such as: a natural instinct of local communities to protect their own environment; the low cost of start-up of ecotourism activities; the development of law supporting sustainable development, such as the framework national law on protected areas in Italy (L.394/91), or fiscal or economic incentives. Ecotourism played a pioneer role in the development of the larger framework of sustainable tourism. Thousands of examples of ecotourism different activities could be given to represent the richness in terms of variety and complexity of the universeecotourism. Below some of this examples, concerning the western Mediterranean and collected by the World Tourism Organization 7, are briefly described. 7 Source: World Tourism Organization, 2001 and

16 II. Some examples in the Mediterranean area. Cyprus: Agrotourism in Cyprus. Cyprus Agrotourism programme, launched in 1991 by Cypurs Torism Organization (CTO), in cooperation with other government departments, village authorities, planners, architects, expatriate associations, individual villages in rural areas using a multidisciplinary approach. The programme comprises six action areas: - a financial incentive scheme (CTO s US$1.5 million investments in public projects in 50 villages + loan interest rate subsidisation for the restoration of traditional village houses); - civil work projects (over a ten-year period 52 traditional houses in 30 villages have bee restored and civil projects for the rehabilitation and embellishment of natural and heritage sites were developed in 50 villages); - classification and licensing (the hotels law was amended so to enable traditional village houses obtain CTO classification and operate as licences accommodation establishments or village tavernas); - organisation and marketing (the Cyprus Agrotoursim Company is a non profit association that was established in 1995 by all agrotourism traditional house owners, providing them with common services); - education and awareness (investing in education and training of all stakeholders was a key success factor); - opportunities and facilities for green activities. Greece, Region of Eastern Macedonia and Tracia: Dadia Forest Reserve. Since 1986, the Greek Minister of the Environment and Agriculture have been running conservation programmes funded by the European Union. The Dadia Forest Reserve project was started in 1992 by WWF Greece, the Ministries of Environment and Agriculture and the Municipality of Evros. Aims of the project: - to carry out a Special Scientific Study for the forest; - to compile a Special Management Plan; - to promote the legal protection of the forest; - to establish a monitoring system of people and habitats; - to increase public awareness. Ecotourism was developed as part of the this scheme. - Actions: 254

17 - an existing building was restored to serve as hotel; - an info centre was set-up; - a feeding station for raptors and other birds was set up; - an observation post was constructed; three different hiking paths, in full respect of the zoning system, were opened in the forest. Results: around people visit Dadia every year. This result induced the following positive effects: - increasing of employment for the local community; - higher appreciation of the value of the forest by local people; - local society became more active in other activities of sustainable tourism. Morocco, Ifrane province: Gite d étape Takchmirte rural guesthouse. The Gite d étape Takchmirte is a tourism establishment located near a forest area, in an agricultural region. It opened in 2000, as a private s initiative project, based exclusively on personal funding (approx USD). Results obtained are encouraging: - cooperation with local communities; - increase of employment among rural residents; - efforts to protect nature by raising awareness are going well. Morocco, Tizi-Randonnées inbound travel agency. Tizi-Randonnées is a travel agency establishe din 1987, and it is specialised in mountain tourism and themed tours: it contributes to the execution of several development projects in rural areas in partnership with local and foreign (Spain, France, Belgium) NGOs. In spite of several problems, such as the lack of infrastructure, administrative obstacles, lack of professional mentality, and thanks most of all to a good training, monitoring and evaluation activity, the project is giving good results. Results: the community is involved, thorough the creation of local associations, in the management of all projects creating local jobs. In all the projects, priority is given to local population, for whom they organize training courses: management of rural accommodation; management of villas associations and local organizer. The income-generating activity for the local population consists of tourist stays in the 255

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