EUTELSAT BROADBAND delivering fast satellite Internet

Transcript

1 EUTELSAT BROADBAND delivering fast satellite Internet S. Festa. P. Diodati

2 Agenda tbd 2

3 Il satellite: tra autonomia e complementarietà COPERTURA 100% del territorio all interno del footprint DISPONIBILITA Immediata, nessuna verifica di fattibilità nè problemi di centrali sature: servizio attivo in 1 ora ATTIVAZIONE Non è richiesta la disponibilità di una linea telefonica Non è necessario installare software aggiuntivi sul proprio PC 3

4 Footprint KA-SAT 4

5 Servizi erogati SERVIZI PRINCIPALI BROADBAND (22/6 Mbps) IPTV VoIP DTH TV tramite satelliti vicini operanti in banda Ku BACKHAULING un esempio di complementarietà La tecnologia satellitare costituisce un valido supporto nel frontegiare l esplosione dell utilizzo dei servizi dati in mobilità, consentendo di espandere la copertura in aree rurali Nuove opportunità di business per gli operatori mobili 5

6 A chi ci rivolgiamo? I servizi broadband satellitari rispondono sia alle esigenze di clienti consumer sia a specifici bisogni di aziende o enti che non hanno accesso a performance adeguate MERCATO CONSUMER In italia si stima ci siano 1,9 milioni di famiglie che accedono ad Internet con velocità inferiori a 2 Mbps * MERCATO BUSINESS Accesso a banda larga con prestazioni elevate (22/6 Mbps) VPN Back-up Telemetria MERCATI VERTICALI PUBBLICA SICUREZZA ENERGIA MEDIA SCUOLE UTILITIES * Fonte: Point Topic, Giugno

7 Le principali sfide Brand awareness Canali di vendita & Partnership (B2C & B2B) Analisi di un nuovo modello di buisness. Planning the future : Launch of new satellite : compatibilità con Ultra Band Sviluppo di nuovi servizi : mercati verticali 7

8 THANK YOU! 8

9 BACK-UP 9

10 Eutelsat: Key company facts Capacity commercialized on 37 satellites Market presence in Europe, Africa, Asia, the Americas Broadcasting over 5200 TV channels (including 500 in High Definition) and 1100 radio stations Audience of over 200 million cable and satellite TV homes Teleports in France and Italy providing broadcast and broadband services throughout the Eutelsat coverage zone, on land, in flight and at sea Workforce of 1000 men and women of 32 nationalities Consolidated revenues of 1,347 million (FY ) 10

11 Eutelsat Broadband Eutelsat's broadband business unit delivers a complete portfolio of digital satellite solutions via our High Throughput satellite EUTELSAT KA- SAT for users across Europe and the Mediterranean Basin Our Ka-band solutions provide broadband connectivity to end users, businesses, service providers and public authorities who are unable to connect to a terrestrial network or experience poor performances Our italian teleports, SkyPark and Skylogic Mediterraneo, are among the largest platforms in the world for fully satellite-based value-added services A centre for broadband and broadcast solutions 11

12 Teleports SkyPark Located in Turin, Piedmont Skylogic Mediterraneo Located in Cagliari, Sardinia 12

13 SkyPark The heart of KA-SAT Network Inaugurated in March 2006, SkyPark can provide coverage of 2/3 global population Availability of a single technology across up to 150 countries Equipped to use capacity on 16 Eutelsat satellites An area of 10,000 square meters 1.5 MW redundant and mission critical powering Overall cooling power exceeding 2.5 MBTU/h Connected to five different terrestrial Internet Backbone providers: 3 x a TIER 1 providers and a TIER 2 provider Terrestrial interconnection to over 70 PoPs and Internet Exchanges in Europe and to PoPs in US Interconnection with Partner Teleports Team of 76 engineers, specialized technicians ensuring service 24/7 13

14 KA-SAT: the largest European HTS in the sky 82 Ka-band spots over extended Europe Frequencies reused 20 times More than 90 Gbps total throughput Europe s largest and most advanced satellite broadband infrastructure open for business Satellite: now an efficient and costeffective complement to terrestrial technologies Available everywhere across extended Europe New generation bandwidth optimized for a broader portfolio of data and video services In operation since May 2011 Illustrative coverage of KA-SAT seen from the sky 14

15 KA-SAT: the biggest European HTS in the Sky 45x more capacity than traditional satellites 15

16 Multispot Ka-band coverage 82 Beams 4 Colours = 4 Freq/Pol Slots repeated all over coverage Frequencies are reused 20 times Coverage: 82 beams Full European coverage Total capacity: 90 Gbps 16

17 A full integrated system: satellite and ground segment Satellite: 90 Gbps on KA-SAT, thanks to: o Use of Ka-band spectrum o Multi-spot beams with 82 spots over extended Europe o High frequency reuse (20 times) with a very effective ground technology o 10 gateways all over Europe o linked to the main European PoP and Internet backbone o Integrated satellite system ViaSat SurfBeam 2 using o Small, integrated and low cost terminals 17

18 KA-SAT is a game changer Removing barriers to cost-effective IP applications o High speed connectivity comparable to terrestrial solutions o Lower cost bandwidth o Lower cost volume terminals o Easy installation & operations o Unrivalled capacity available Expanding opportunities for Eutelsat o New generation of mass-market broadband solution o New point-to-point IP applications for Business 18

19 KA-SAT terrestrial network KA-SAT backbone has the following PoP (only main PoPs are indicated hereafter): Country Carrier house Carrier house address IT Skylogic Via Centallo 72, Turin IT Skylogic SA Ille, Cagliari FR Telehouse 2 Boulevard Voltaire, Paris FR Telehouse 1 ES Interxion Rue des Leuneurs 38, Paris Calle Albasanz , Madrid UK Telecity Harbour Exchange 6&7 London DE DE Interxion Interxion FRA4 Weismullerstraße Frankfurt FRA5 Hanauer Landstraße 308a Frankfurt 19

20 tooway means up to 22 Mbps for all Consumer/Soho Broadband for everyone everywhere A true always-on service comparable to DSL o o Up to 22 Mb/s downstream - 6Mb/s upstream Full triple-play, plus DTH TV reception from neighbouring Ku-band satellites Easy operation and installation o o Easy-to-install and as accessible as satellite television Plug and play Benefits from volume first-generation satellite broadband o o USA - WildBlue to half a million homes Europe - Eutelsat tooway 20

21 Key user advantages of tooway Quick installation and activation o Available everywhere in the footprint of the satellite o No additional software in the PC required o Installation takes approximately 1 hour Total independence from terrestrial infrastructure o No telephone line required High quality services o High upload and download speeds o Flexibility and scalability o VPN pass-through Optional services that can be provided by distributors o VoIP o IPTV o Multicasting capability for video streaming o TV reception from KA-SAT neighbourhood Full triple-play services 21

22 A consistent growth during last 18 months December 12,

23 B2C products 23

24 B2C products CONSUMER MARKET EASY STANDARD = NO CUSTOMIZATIONS 24

25 Target Families needing a stable and high performance connection (not only in digital divide areas but also where poor ADSL is available) Consumer profiles optimized for a home usage by a single family Several standardized classes with characteristics fitting all user needs and addressing a wide range of customers, from parttime surfing to intensive home working ing watching videos surfing the web downloading music Traffic volume 25

26 2014 tooway 2GB Peak rate 5/1 Mbps Monthly allowance 2 GB Family tooway 10GB 22/6 Mbps 10 GB tooway 25GB 22/6 Mbps 25 GB Night zone Additional volume VoIP tooway 40GB 22/6 Mbps 40 GB Night zone tooway Extra 22/6 Mbps Up to 100 GB SOHO LIMITED EDITION Night zone uncapped web&mail tooway Infinite 22/6 Mbps uncapped Night zone Unmetered usage from 00 to 6 AM (local time) 26

27 B2B products 27

28 B2B standard products BUSINESS MARKET RELIABLE STANDARD = NO CUSTOMIZATIONS 28

29 Target B2B standard products Professionals Small Offices Monitoring (telemetry) 29

30 KA-SAT Access products B2B standard products The B2B Enterprise products, named KA-SAT Access, provide highthroughput connectivity solutions for enterprises and institutions Up to 22/6 Guaranteed bandwidth Mbps Several levels of monthly allowance for all customers needs: from 2 GB (ideal for back-up or telemetry) to 125 GB (companies with high traffic volumes) Public IP Assistance h24 7/7 30

31 B2B Enterprise products service profiles Standard packages Telemetry Bronze + Silver + Gold + Symmetric Platinum + Diamond + Max download - Mbps Before exceeding volume allowance Max upload - Mbps Before exceeding volume allowance Minimum download - Kbps in KA-SAT infrastructure before exceeding volume allowance No minimum guaranteed No minimum guaranteed Minimum upload - Kbps in KA-SAT infrastructure before exceeding volume allowance No minimum guaranteed No minimum guaranteed Reduced peak rate - Kbps (download/upload) (when exceeding consumption profile) 128/ / / / / / /1024 Skylogic static public for CPEs To access internet (reachable from internet) For VoIP (as an option) Level 2 support 24/7 24/7 24/7 24/7 24/7 24/7 24/7 Monthly allowance - GB (up + down) without SKL stringent rule

32 Le scuole in Digital Divide - Dove In Sintesi valori assoluti Considerando tutto il DD potenziale (quello certo con copertura 0% e quello probabile con copertura tra 0% e 50%) dopo Piemonte, Calabria e Campania diventa rilevante il Veneto. Il totale di queste 4 regioni rappresenta circa 2300 plessi pari al 49% di tutto il DD potenziale (circa 4700) Totale plessi in DD Totale Plessi Totale Plessi DD-0% DD tra 0% e 50% (agg.) 32

33 Prime evidenze L assessment rileva circa 4700 plessi scolastici coinvolti nella problematica del Digital Divide La distribuzione è relativamente concentrata: con 4 regioni si intercetta circa il 50% del fabbisogno Esistono 2 tipologie di target: o le scuole dell infanzia e le primarie che essendo distribuite in modo capillare sul territorio sono molto soggette a Digital Divide (anche se con esigenze più semplici, al limite anche solo di tipo amministrativo) o le scuole secondarie 1 e 2 grado che cadono meno frequentemente nelle casistiche del Digital Divide (sono infatti collocate più frequentemente nelle città popolose), ma che esprimono una domanda per servizi digitali di valore più ampio e non intercettata dall attuale offerta di mercato 33