BITS Collection Designed by Gordon Guillaumier

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Antonina Maggio
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1 Piemme Stories BITS Collection Designed by Gordon Guillaumier

2 Index Foreword Bits: Quad + Facet Industrie Ceramiche Piemme Spa Via del Crociale 42/ Fiorano (Modena), Italy T F info@ceramichepiemme.it ceramichepiemme.it Bits: Quad + Facet Designed by Gordon Guillaumier Colophon A. D.: Gordon Guillaumier Styling: Prisca Lusardi Photography: Federico Cedrone Texts: Massimiliano Di Bartolomeo Graphic Design: TWO Printed in Italy, April Supplement Foreword Bits Collection: Quad Bits Collection: Facet Product Details Piemme: behind the scenes Quad: Floor, Pearl Grey Bits, l altro domani Certe volte bisognerebbe avere una macchina del tempo, per attraversare epoche distantissime tra loro: e da ognuna imparare, o approfondire, anche aspetti del nostro presente. Oppure, si può studiare il passato per inventare il futuro attraverso un altro presente possibile. Gordon Guillaumier ha sicuramente studiato molto bene: attingendo dal passato soggetti decorativi da introdurre nel procedimento industriale di Piemme, creando una nuova collezione e giocando con la scoperta dello scarto come matrice di preziose texture e trame. L arte del decoro della Roma antica, dell opus incertum e del lapis porphyrites, sono reinterpretati secondo le tecnologie contemporanee, mantenendo intatto il fascino del riuso esaltato nella serialità dell industria. Non solo, Gordon Guillaumier sposta l attenzione dal fintamente vero al veramente finto: in una dichiarazione di intenti che autentica l intero percorso intellettuale del progetto. Sostituire il tozzetto di marmo con lo spacco di legno è un operazione grafica geniale: oltre che controcorrente, rispetto al diffuso, e anche riuscito, tentativo di riprodurre l effetto ligneo con la ceramica. In questo caso, il legno diventa texture che, per assonanza, si sostituisce ai marmi di una palladiana, diventando trama intrusa su un fondo di cemento, graniglia e pietra: proprio questa intrusione svela la ricchezza del progetto Bits, che nella declinazione Quad e Facet, propone teorie grafiche differenti ma storicamente impossibili. Fino a oggi. Bits, the other tomorrow Sometimes it would be nice to have a time machine, to travel through what are very different periods of time. From each of which we should learn, or become better acquainted with aspects of our present. Or else, we should study the past to invent the future through another possible present. Gordon Guillaumier has certainly studied very well: drawing from the past decorative subjects to be introduced into the Piemme industrial process, creating a new collection and playing with the discovery of rejects as a matrix of precious textures and patterns. The art of decoration of ancient Rome, of the opus incertum and lapis porphyrites, are reinterpreted according to contemporary technologies, maintaining intact the charm of reuse exalted in industrial mass production. Besides this however, Gordon Guillaumier shifts attention from really fake to fake reality: in a declaration of intents that authenticates the entire intellectual journey of the project. Replacing a marble tozzetto tile with a slit of wood is a clever graphic operation: besides going against the grain, with respect to the norm, it is also a successful attempt to reproduce the wood effect with ceramics. In this case, wood becomes texture, which by assonance, replaces the marble of a terrazzo flooring, becoming an intrusive pattern on a base of concrete, grit and stone: and it is precisely this intrusion which reveals the richness of the Bits project, which in the Quad and Facet versions, presents different but historically impossible graphic theories. Until today at least. 2 Bits Collection Piemme Stories 3

3 Room N 1 Quad Bits: Quad Quad: Floor, Wall, Pitch Black Quad: Floor, Wall, Pitch Black 4 Bits Collection Piemme Stories 5

4 Quad: Floor, Wall, Pitch Black 6 Bits Collection Piemme Stories 7

5 Quad Room N 2 Bits: Quad Quad: Floor, Wall, Pearl Grey Quad: Wall, Pitch Black 8 Bits Collection Piemme Stories 9

6 Quad Quad: Wall, Pearl Grey Quad: Wall, Pearl Grey 10 Bits Collection 9 Piemme Stories 11

7 Quad: Floor, Wall, Pearl Grey 12 Bits Collection Piemme Stories 13

8 Room N 3 Facet Bits: Facet Facet: Floor, Powder Bone Facet: Floor 60x60cm, Facet: Floor, Wall, Powder Bone 14 Bits Collection Piemme Stories 15

9 Facet: Floor, Wall, Powder Bone 16 Bits Collection Piemme Stories 17

10 Room N 4 Facet Bits: Facet Facet: Wall, Powder Bone Facet: Floor, Wall, 18 Bits Collection Piemme Stories 19

11 Facet: Floor, Wall, 20 Bits Collection Piemme Stories 21

12 Product Details, Quad Product Details, Facet 1. Pearl Gray 2. Quad Peat Brown 3. Pitch Black 4. Pitch Black 5. Peat Brown 6. Quad Pearl Gray 7. Peat Brown 1. Facet Facet Powder Bone 4. Facet Powder Bone Facet Corner 7. (Antislip) 8. Quad Peat Brown 9. Quad Pitch Black 10. Quad Pitch Black 11. Quad Pearl Gray 12. Pearl Gray 8. Powder Bone 9. Facet 10. Facet Frame Powder Bone 11. Facet Corner Powder Bone 12. Powder Bone 13. Facet Frame 22 Bits Collection Piemme Stories 23

13 Presented by Ceramiche Piemme via Palermo n 8, Milan April 12th/17th 2016

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