corriere della sera New Corriere della Sera: back to the future STAMPATO IL 01/08/2014 PAG. 1

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Gloria Graziani
7 anni fa
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1 STAMPATO IL 01/08/2014 PAG. 1

2 INNOVATION. IT S IN OUR DNA PRODUCT FULL COLOR WEB SITE MOBILE SITE DIGITAL EDITION SOCIAL READER LANGUAGE TEXT INFOGRAPHICS AUDIO/VIDEO INTERACTION QR CODE AUGMENTED REALITY PRINT TO MULTIMEDIA PDI A CONSTANT STRIVING STAMPATO IL 01/08/2014 PAG. 2

3 WHEN? 24 SEPTEMBER 2014 STAMPATO IL 01/08/2014 PAG. 3

4 WHY? TO FULFIL 21 ST CENTURY INFORMATION NEEDS Multiplication of information sources Compatibility with online information Growing need to understand Convenience STAMPATO IL 01/08/2014 PAG. 4

5 HOW? «PHYSICAL» CHANGE GRAPHIC CHANGE EDITORIAL CHANGE STAMPATO IL 01/08/2014 PAG. 5

6 HOW? «PHYSICAL» CHANGE Berliner tabloid format Easy to handle Practical Modern LE FIGARO LE MONDE THE GUARDIAN EL PAÍS EL MUNDO LA GAZZETTA DELLO SPORT LA REPUBBLICA LA STAMPA STAMPATO IL 01/08/2014 PAG. 6

7 HOW? GRAPHIC CHANGE New layout Light Fresh Clear Ordered STAMPATO IL 01/08/2014 PAG. 7

8 HOW? EDITORIAL CHANGE A quest for originality, focus and commentary News is summed up and discussed at length on the site More space for opinions And for the international context STAMPATO IL 01/08/2014 PAG. 8

9 KEY WORDS ORIGINALITY OPINION MODERNITY SELECTION IMAGE INSIGHTS LIGHTNESS STAMPATO IL 01/08/2014 PAG. 9

10 WHAT THE READERS SAY The format: greater personality and easier to handle Graphic design: lighter, brighter, slimmer, more enticing Layout: clearer Images: serving information and communication FRIENDLY MODERN-CURRENT FRESH-YOUNG DYNAMIC LITHE HANDY PRACTICAL SOURCE: GFK 30 JUNE 2014 STAMPATO IL 01/08/2014 PAG. 10

11 WHAT WON T CHANGE The news hierarchy The agenda setting The distinctive fonts, Brera e Solferino The contributors Its authoritativeness STAMPATO IL 01/08/2014 PAG. 11

12 THE SEQUENCE In focus Politics World Current events Opinions The economy Culture and entertainment Sport Weather TV STAMPATO IL 01/08/2014 PAG. 12

13 THE ADVERTISING FORMATS ALL THOSE CURRENTLY FORESEEN NEW: fixed top class position DOUBLE BOX SIDE BY SIDE ON OPINION PAGE NEW: stock exchange page Floating BOX NEW: TV page(1) TOWER NEW: Weather page HALF PAGE STAMPATO IL 01/08/2014 PAG. 13

14 NEW CORRIERE. BACK TO THE FUTURE. FROM 24 SEPTEMBER 2014 STAMPATO IL 01/08/2014 PAG. 14

15 THE LAUNCH #IOCAMBIO The operation kicks off with the concept of change and is then worked through all the Corriere System touch points. From the week before the launch, a major teaser campaign will engage readers to access the website. STAMPATO IL 01/08/2014 PAG. 15

16 THE LAUNCH #IOCAMBIO On Corriere s dedicated site, #IOCAMBIO, the user may post and share their own experience of change in the past, present or future feeding their positive energy onto the «wall». STAMPATO IL 01/08/2014 PAG. 16

17 THE LAUNCH #IOCAMBIO On 24 September THE NEWSPAPER WILL BE REVEALED TO ITS READERS. The new Corriere will be available to all thanks to the free download of the DE even for non-subscribers (valid for 24 September). The DE purchasers and subscribers will receive an additional insert dedicated to the major changes that have affected society, culture and communication Size: 16 pages (minimum) STAMPATO IL 01/08/2014 PAG. 17

18 THE LAUNCH #IOCAMBIO THE WISH APP From the day of the launch, by signing up on the Corriere site, the users may fulfil one of the dreams we all hanker after. A first page on the Corriere della Sera, with a custom title and main photo, that may be digitally downloaded. Our personal change or event that has made a difference to our life, highlighted on the first page of the most prestigious Italian newspaper. THE FAKE FRONT PAGES WILL HOST THE DOMINATION OF THE PARTNER COMPANY. FRONT PAGE MESSAGES WILL BE SUBJECT TO MEDIATION. STAMPATO IL 01/08/2014 PAG. 18

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