Modelli di previsione, analisi what-if, reporting finanziario. Rossano Magro FPM Sales Specialist, IBM

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1 Modelli di previsione, analisi what-if, reporting finanziario Rossano Magro FPM Sales Specialist, IBM

2 Important Disclaimer THE INFORMATION CONTAINED IN THIS PRESENTATION IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY. WHILE EFFORTS WERE MADE TO VERIFY THE COMPLETENESS AND ACCURACY OF THE INFORMATION CONTAINED IN THIS PRESENTATION, IT IS PROVIDED AS IS, WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED. IN ADDITION, THIS INFORMATION IS BASED ON IBM S CURRENT PRODUCT PLANS AND STRATEGY, WHICH ARE SUBJECT TO CHANGE BY IBM WITHOUT NOTICE. IBM SHALL NOT BE RESPONSIBLE FOR ANY DAMAGES ARISING OUT OF THE USE OF, OR OTHERWISE RELATED TO, THIS PRESENTATION OR ANY OTHER DOCUMENTATION. NOTHING CONTAINED IN THIS PRESENTATION IS INTENDED TO, OR SHALL HAVE THE EFFECT OF: CREATING ANY WARRANTY OR REPRESENTATION FROM IBM (OR ITS AFFILIATES OR ITS OR THEIR SUPPLIERS AND/OR LICENSORS); OR ALTERING THE TERMS AND CONDITIONS OF THE APPLICABLE LICENSE AGREEMENT GOVERNING THE USE OF IBM SOFTWARE. 2

3 Agenda The New Challenges IBM Cognos Performance Management System What-if Analys and Scenario Modeling IBM Cognos TM1 Demo Q&A Summary

4 Una Maggiore Incertezza la Nuova Normalità Oil Prices: Last 2 Years (Brent Crude) Brent Crude; Last: 44.60, Hi: , Lo: Commodity prices Consumer spending Exchange rates Share prices Apr 07 Jul Oct Jan 08 Apr Jul Oct Jan 09 Price ($) IBM 2010 Global CFO Study: how can the CFO drive a smarter enterprise in uncertain times?

5 Ciò richiede la massima efficienza nella gestione delle risorse e delle conoscenze aziendali Source: IBM Global 2010 CFO study

6 Agenda The New Challenges IBM Cognos Performance Management System What-if Analys and Scenario Modeling IBM Cognos TM1 Demo Q&A Summary

7 IBM Cognos Performance Management System Our Mission: Help Finance drive performance management process excellence and better business outcomes; report with confidence, accelerate alignment of resources with opportunity.

8 Business Analytics Express BI and planning purpose-built for midsize companies Analytic Applications packaged reporting and analysis to optimize business performance Controller Consolidation and Corporate Reporting TM1 On-demand Planning & Analytics Business Intelligence Reporting, Analysis, Dashboarding, and Scorecarding Business Viewpoint Dimension Management SPSS Predictive Capabilities 8

9 BI and Performance Management Plan, Understand and Optimize Performance Sales Finance Product Development How are we doing? Marketing What should we be doing? Operations Customer Service Human Resources Why? IT/Systems

10 Agenda The New Challenges IBM Cognos Performance Management System What-if Analys and Scenario Modeling IBM Cognos TM1 Demo Q&A Summary

11 Non abbiamo raggiunto gli obiettivi di fatturato, cosa succederebbe se riducessimo i costi in maniera flat? Qual è l impatto negativo, se c è, sui ricavi e quanto questo ci avvicinerebbe ai target? Di che percentuale il marketing deve aumentare la pipeline neiprossimidue mesi per raggiungere gli obiettivi di fine anno? Marketing Sales Customer Service Finance IT/Systems Product Development Human Resources How are we doing? What should we be doing? Operations Se il nostro costo di distribuzione continua ad aumentare del 10% per tutto l anno qual è l impatto sul totale dei costi operativi? Why?

12 Gli Ostacoli Incompletezza delle informazioni Strumenti di informatica individuale Scarsa visibilità Local/Global

13 Incompletezza delle informazioni

14 Informatica individuale Manutenzione del modello Volume dei dati Condivisione We need to make a critical decision quickly! Wow...there are a lot of moving parts!

15 Scarsa visibilità Tanti dati in tanti sistemi disparati NO Versioning

16 Local/Global Presenza World Wide Approccio per country/silos

17 Gli Ostacoli Incompletezza delle informazioni Strumenti di informatica individuale Scarsa visibilità Local/Global

18 Agenda The New Challenges IBM Cognos Performance Management System What-if Analys and Scenario Modeling IBM Cognos TM1 Demo Q&A Summary

19 IBM Cognos TM1 TM1 è una piattaforma applicativa estremamente performante, molto flessibile e facilmente utilizzabile dagli utenti finali: USER EXPERIENCE Excel/Web come interfaccia di sviluppo Oggetti e descrizioni (no programmazione) Sviluppo applicativo non-tecnico adatto all utente finale Gestione Workflow PERFORMANCE Architettura 64bit Motore multidimensionale ( in Memory vs Disc) Logiche real time e writeback Cubi in scrittura INTEGRAZIONE Funzionalità ETL incorporate Connettori certificati per le principali soluzioni ERP Integrazione con suite IBM Information Management 19

20 Performance Blueprints Cosa sono: Modelli pre-definiti con dati, regole e processi Sviluppati dal Cognos Innovation Center In collaborazione con i nostri clienti Best practices Driver-based High Participation High Frequency Implementazione - Tempi e Costi BLUEPRINT BLUEPRINT MODELS MODELS BUSINESS BUSINESS VALUE VALUE GUIDES GUIDES APPLICATION APPLICATION BRIEFS BRIEFS

21 INSURANCE Product Profitability Performance (2) Executive Insight LIFE SCIENCES Clinical Trials: Forecasting Enrollment Forecasting Resource Planning Modeling & Resource Tracking Integrated Brand Performance Mgmt. Sample Optimization Samples Effectiveness Sales Quota Allocation HEALTH CARE Provider Planning Extend Enterprise Wide Continued Investment in Industry Blueprints BANKING & FINANCIAL MARKETS Branch Performance Client Servicing Customer Segment Performance: Corporate Retail IT Cost Transparency (2) Relationship Pricing Risk Adjusted Profitability Client Servicing MANUFACTURING Sales & Operations Planning (S&OP) Baseline S&OP Distribution S&OP Executive Review Demand Planning SCOR Metrics Trade Promotion Management GOVERNMENT Earned Value Management Federal Agency Exec. Dashboard Program Objective Management (POM) Municipality Performance Mgmt. (2) RETAIL Assortment Management Financial Workbench & Scorecard Store Development (2) Store Operations (P&L) Planning Strategic Merchandise Planning Strategic Promotion & Marketing Planning HIGHER EDUCATION Enrollment & Tuition Planning Salary Planning & Position Control OIL & GAS Upstream Planning

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23 Per concludere + RISORSE PER L ANALISI - TEMPO PER IL CONTROLLO DEI DATI + EFFICIENZA + DECISIONI + VELOCI + AFFIDABILI