Advertising. Grand Opening ICSC Solal Marketing Award. Turin, Italy. Il giornale dell architettura October 2011 architecture monthly magazine

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Adriano Andreoli
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1 2012 ICSC Solal Marketing Award Il giornale dell architettura October 2011 architecture monthly magazine Turin, Italy Grand Opening Advertising Area12 Advertising Pag 1

2 Index Teaser Campaign - Viral spot... 1 Teaser Campaign - Facebook fan page... 2 Teaser Campaign - Flyers with QR code... 3 H12 - DEM... 4 H12 - T-shirt... 5 Launch Campaign - 12x12 billboard... 6 Launch Campaign - 6x3 billboard... 7 Launch Campaign - 6x3 two-sided poster bus... 8 Launch Campaign - 140x200 billboard... 9 Launch Campaign - 140x200 three-sided billboard... 9 Launch Campaign - 100x140 billboard Launch Campaign - 100x140 two-sided billboard Launch Campaign - Print ads full page Launch Campaign - Radio commercial Launch Campaign - Discounts carnet Launch Campaign - Newsletter Area12 Advertising

3 Teaser Campaign - Viral spot Broadcasted trough the Area12 web site, Facebook and YouTube, and Juventus official YouTube channel From 2nd October 2011 Area12 Advertising Pag 1

4 Teaser Campaign - Facebook fan page From 2nd October 2011 Area12 Advertising Pag 2

5 Teaser Campaign - Flyers with QR code n units - in two versions distributed before Juventus-Milan match at the Juventus Stadium of Turin 2nd October 2011 Condividiamo passioni Headline: We share passions Cartolina_15x10_Area12_H12_Codice_QR.indd 1 28/09/ traccetrade.com traccetrade.com Palla al Centro! C è una nuova squadra in cantiere! Cartolina_15x10_Area12_H12_Codice_QR.indd 3 28/09/ Headline: Kick-off! Cartolina_15x10_Area12_H12_Codice_QR.indd 2 28/09/ Headline: There s a new team at work! Area12 Advertising Pag 3

6 H12 - DEM A direct marketing sent to the members of the official community of Juventus (Juventus Member). An invite to be a player in H12, the all day long football match in the center of Turin. 15th October 2011 Headline: H12, the all day long football match Area12 Advertising Pag 4

7 H12 - T-shirt Area12 Advertising Pag 5

8 Area12_open_12x12mt.indd 1 10/10/ Launch Campaign - 12x12 billboard n. 1 unit in the city of Turin for 14 days from 24th October 2011 Headline: We share passions Area12 Advertising Pag 6

9 Launch Campaign - 12x12 billboard Area12 Advertising Pag 7

10 Area12_open_6x3.indd 1 10/10/ Launch Campaign - 6x3 billboard n. 44 units in the city of Turin and other 12 towns in a range of 40 km for 14 days from 24th October 2011 Headline: We share passions Area12 Advertising Pag 8

11 Launch Campaign - 6x3 billboard Area12 Advertising Pag 9

12 Launch Campaign - 6x3 two-sided poster bus n. 3 units in the city of Turin 1 for 7 days from 17th October for 7 days from 21th October 2011 Area12_open_6x3.indd 1 10/10/ Headline: We share passions Area12 Advertising Pag 10

13 Area12_open_140x200.indd 1 10/10/ Launch Campaign - 140x200 billboard n. 45 units in the city of Turin and 12 other towns in a range of 40 km for 14 days from 24th October 2011 Launch Campaign - 140x200 three-sided billboard n. 25 units in the city of Turin and 12 other towns in a range of 40 km for 14 days from 24th October 2011 Headline: We share passions Area12 Advertising Pag 11

14 Area12_open_100x140.indd 1 10/10/ Launch Campaign - 100x140 billboard n. 220 units in the city of Turin and other towns in a range of 40 km for 14 days from 24th October 2011 Launch Campaign - 100x140 two-sided billboard n. 5 units in the city of Turin and other towns in a range of 40 km for 14 days from 24th October 2011 Headline: We share passions Area12 Advertising Pag 12

15 Launch Campaign - Print ads full page n. 8 newspapers 27th October 2011, Opening day Repubblica - National daily newspaper (Turin edition) La Stampa - National daily newspaper (Turin edition) Tuttosport - National daily sports newspaper (Turin edition) Leggo - Daily Newspaper - Free press (Turin edition) Metro - Daily Newspaper - Fress press (Turin edition) City - Daily Newspaper - Free press (Turin edition) From 26th October 2011 for 1 week Il Canavese - local weekly newspaper Area12 Advertising Pag 13

16 Launch Campaign - Radio commercial 30 n. 10 passages per day for 10 days from 21st October 2011 on 5 local radio broadcasters: Radio Veronica Torino Radio Cuore GRP - Giornale Radio Piemonte GRP Melody GRP3 English translation: A man start speaking with emphasis. In background, the noise of supporters at the stadium Shopping lights near the green field of your passion. Restaurants to be lived with friends, and a E.Leclerc-Conad hypermarket. This is Area12: the brand new shopping center with more than 60 shops, close to the Juventus Stadium, dedicated to you, the 12th man. Start a triumphal and symphonic music. If you love to share your passions, we ll wait you on Thursday 27th October at 8 PM. A shopping night to celebrate the opening together. Area12, make shopping and live the sport. In Altessano street, Turin. Area12, we share passions. Area12 Advertising Pag 14

17 Launch Campaign - Discounts carnet 27th October 2011 Distributed to players and public during H12 - the all day long football match and to the people during the grand opening tracce.com Copertina stesa 107x75_.indd 1 19/10/11 19:05 Area12 Advertising Pag 15

18 Launch Campaign - Newsletter 2nd November 2011 An sent to the people who joined the Area12 Club Member during H12 or the grand opening. Area12 Club Member is the community of the registered users, who receive news and special discounts. NEWSLETTER BENVENUTO Con questa prima newsletter ti diamo il benvenuto ad Area12 Club Member, il club che ti offre vantaggi esclusivi al centro commerciale Area12 e ti informa su tutte le iniziative riservate ai membri, gratuitamente e direttamente al tuo indirizzo . AREA12 TI ASPETTA SEMPRE APERTO SEGUICI SUL WEB Dopo la spettacolare inaugurazione con Claudio Marchisio, è calcio d inizio per lo shopping! Area12 è tanti negozi tutti da scoprire, in una galleria di oltre mq con l ipermercato E.Leclerc-Conad e una grande area food con bar e ristoranti. Area12 Shopping Center è aperto tutti i giorni, fino a Natale anche la Domenica! Il Lunedì dalle 12 alle 21.30, da Martedì a Sabato dalle 8.30 alle 21.30, Domenica dalle 9 alle 21. Per essere sempre aggiornato su tutte le novità e accedere alle foto e ai video degli eventi di Area12, vai su e seguici sui social network! ERRATA CORRIGE: Per un errore tipografico, il carnet delle promozioni di Area12 riporta un testo errato nel buono sconto valido presso DeN Store. La promozione corretta è: ACQUISTA IL TUO JEANS! SUBITO IL 50% DI SCONTO SULLA FELPA (sconto valido solo per acquisti in abbinata di jeans + felpa, presentando il buono alla cassa. Offerta non cumulabile con altre promozioni in corso). Ci scusiamo per il disagio. Privacy: ricevi questa perché sei iscritto ad Area12 Club Member tramite il sito web o durante uno degli eventi di Area12 Shopping Center. Strada Altessano Torino - adiacente Juventus Stadium Area12 Advertising Pag 16

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