La "Doxee Bill" di A2A Energia Milano, 25 novembre 2015

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Stefano Alessi
7 anni fa
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1 La "Doxee Bill" di A2A Energia Milano, 25 novembre 2015 This information was prepared by A2A and it is not to be relied on by any 3rd party without A2A s prior written consent.

2 La "Doxee Bill" di A2A Energia Perché la bolletta Il prototipo Chi ne beneficia This information was prepared by A2A and it is not to be relied on by any 3rd party without A2A s prior written consent. 2

3 La "Doxee Bill" di A2A Energia Perché la bolletta Il prototipo Chi ne beneficia This information was prepared by A2A and it is not to be relied on by any 3rd party without A2A s prior written consent. 3

Perché la bolletta Perché Come Chi E' il principale

elettroniche/anno (oltre il 10% del totale) Oltre il 35%

Il 99% dei clienti guarda solo importo e scadenza This

4 Perché la bolletta Perché Come Chi E' il principale strumento di relazione con la customer base 1M+ bollette elettroniche/anno (oltre il 10% del totale) Oltre il 35% lette da smartphone! Il 99% dei clienti guarda solo importo e scadenza This information was prepared by A2A and it is not to be relied on by any 3rd party without A2A s prior written consent. 4

5 Perché la bolletta Perché Come Chi non guarda certo messaggi di marketing nel piede This information was prepared by A2A and it is not to be relied on by any 3rd party without A2A s prior written consent. 5

6 Perché la bolletta Perché Come Chi nè importanti contenuti di servizio in terza pagina. This information was prepared by A2A and it is not to be relied on by any 3rd party without A2A s prior written consent. 6

7 La "Doxee Bill" di A2A Energia Perché la bolletta Il prototipo Chi ne beneficia This information was prepared by A2A and it is not to be relied on by any 3rd party without A2A s prior written consent. 7

8 Il prototipo Perché Come Chi In 2 settimane realizzato internamente prototipo non "graficato" in questi giorni in lavorazione presso Boutique Creativa, live il 1 feb Landing Chiara2a Area Clienti This information was prepared by A2A and it is not to be relied on by any 3rd party without A2A s prior written consent. 8

9 Il prototipo Perché Come Chi Tab Servizi e Offerte This information was prepared by A2A and it is not to be relied on by any 3rd party without A2A s prior written consent. 9

10 Il prototipo Perché Come Chi This information was prepared by A2A and it is not to be relied on by any 3rd party without A2A s prior written consent. 10

11 Il prototipo Perché Come Chi Tab Spese e Consumi This information was prepared by A2A and it is not to be relied on by any 3rd party without A2A s prior written consent. 11

12 Il prototipo Perché Come Chi This information was prepared by A2A and it is not to be relied on by any 3rd party without A2A s prior written consent. 12

13 Il prototipo Perché Come Chi Vista non presente nel documento fiscale This information was prepared by A2A and it is not to be relied on by any 3rd party without A2A s prior written consent. 13

14 Il prototipo mobile Perché Come Chi This information was prepared by A2A and it is not to be relied on by any 3rd party without A2A s prior written consent. 14

15 Il prototipo desktop vs mobile This information was prepared by A2A and it is not to be relied on by any 3rd party without A2A s prior written consent. 15

16 La "Doxee Bill" di A2A Energia Perché la bolletta Il prototipo Chi ne beneficia This information was prepared by A2A and it is not to be relied on by any 3rd party without A2A s prior written consent. 16

17 Ci guadagna "solo" il cliente? Perché Come Chi INTERAZIONE Aggiornamento dati di contatto e privacy Registrazione / Accesso a Chiara2a Sottoscrizione Offerte Pagamento Online RISULTATO Leads Nuovi Soci, Interazioni Contratti, VAS Riduzione tempi BENEFICIARIO Campaign Loyalty Sales Credit Autolettura Fatture + precise Billing Comprensione Riduzione contatti Customer Service Consapevolezza Brand Equity Communication This information was prepared by A2A and it is not to be relied on by any 3rd party without A2A s prior written consent. 17

18 I miei contatti This information was prepared by A2A and it is not to be relied on by any 3rd party without A2A s prior written consent. 18

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