PERSONAL DATA Clelia Mazzoni born in Naples, Italy, 22 July 1959 married, two children Address: via Posillipo 405/bis P.co Sereno Is/A1, 80123 Naples Cell phone +39 337 862509 E-mail: clelia.mazzoni@unina2.it CURRENT ACADEMIC POST Director of Economics Department, Second University of Naples (SUN). Professor of Business Economics and Management at Second University of Naples (SUN). STUDIES AND POST-GRADUATE COURSES In 1978 (September-November term) I participated in the English language improvement programme for international students and attended foundation courses in Economics and Management at Boston University Massachusetts Graduated in July 1983 from the Faculty of Economics and Commerce at the University of Naples Federico II. The degree thesis was entitled: "New technologies in news publishing: management costs, organizational issues and development prospects". Supervisor: Prof. Sergio Sciarelli. Mark obtained: 110/110 with distinction September 1986: attended the Teacher Training Course for Young Lecturers organised by the Italian Academy of Business Economics September 1987: attended the Course on Research Methodology organised by the Italian Academy of Business Economics UNIVERSITY ACTIVITY From 1983 to 1993 lectured and did research for the Chair of Business Economics and Management at the Faculty of Economics at the University of Naples Federico II From 1988-1991 lectured on Techniques of market research and general distribution at the Parthenope University of Naples From 1993 to 1999. Assistant professor at the Department of Business Studies and Research at the Economics Faculty of Salerno University From 1996 to 1999 taught Marketing (Market analysis) at the Economics Faculty of Salerno University 1
In 1998 won the competition for Associate Professor for the grouping P02B (Business Economics and Management) In the academic years 1999-2000 and 2000-2001 taught, as associate professor, Economics and Management of International Companies at the Faculty of Economics of the Second University of Naples Since 2001-2002 has lectured in Business Economics and Management at the Faculty of Economics of the Second University of Naples Since 2001 member of the Faculty of the PhD in Entrepreneurship and Innovation at the Second University of Naples. Since 2008 to 2011 Coordinator of the PhD program in Entrepreneurship and Innovation Since 2001 to 2011 member of the Permanent Commission for Research Doctorate Courses of the same university From 2002-2003 to 2007/2008 professor of Business Economics and Management at the Faculty of Economics of the University of Naples Federico II From November 2002 to October 2006 Deputy Head of the Department of Business Strategies and Quantitative Methodology of the Faculty of Economics at the Second University of Naples Since 2003 has taken part in the Regional Centre for Competence in Industrial Biotechnology (Bioteknet), led by the Second University of Naples In March 2003 won the competition for qualification as Full Professor for the grouping SECS-P/08 (Business Economics and Management) In July 2003 appointed as Full Professor at the Faculty of Economics at the Second University of Naples Since January 2004 to December 2009 member of the Assessment Unit of Naples University L Orientale From 2004 to 2006 member of the Scientific Board of the Centre of Quality at the Second University of Naples Since November 2005 to October 2010 member of the Board of Administrators of the Second University of Naples as representative for Full Professors In July 2010 elected Dean at the Faculty of Economics at the Second University of Naples for the four academic years from 2010-2011/2013-2014 In July 2012 elected Director of Economics Department at the Second University of Naples for the three academic years 2012/2015 Since September 2012 elected member of the Academic Board at the Second University of Naples for the three academic years 2012/2015 2
RESEARCH ACTIVITY In 1993 (October) spent a period of residence for research at the Wharton School, University of Pennsylvania - Philadelphia, U.S.A. From 1993 to 1999 participated in: the Systems and Evolution Research Group coordinated by Prof. Enzo Rullani and Prof. Salvatore Vicari the National Research Council (CNR) Strategic Project: Technological Change and Industrial Development coordinated by Prof. Pasquale Lucio Scandizzo From 1999 to 2001 Project Supervisor for Local Systems in News Publishing cofinanced by the Campania Regional Authority (Law 41/1994, year 1997) From 2000 to 2002 participated in the research project coordinated by the National Research Council (CNR) Distributive innovation and competitive strategies in trade coordinated by Prof. Sergio Sciarelli Since 2002 Head of the Economics Division of the journal Diritto ed Economia dei mezzi di comunicazione In 2003 Member of the Scientific Committee of the Centre Européen d Etudes, Recherches et Nouvelles Technologies (Euc Group-Bruxelles) In 2004 (March-April) and in 2007 (November) periods of residence at the Sol C. Snider Entrepreneurial Research Center, The Wharton School, University of Pennsylvania - Philadelphia, USA to define and implement a partnership between the same centre and the PhD course in Entrepreneurship and Innovation In 2006 Project Supervisor for Multidimensional segmentation of the mobile communication market cofinanced by the Campania Regional Council for Scientific Research and Technology From 2008 to 2010 Project Supervisor for Firms and markets in the economics of complexity. Micro-macro relations in district systems in Campania cofinanced by the Campania Regional Authority-Scientific Research Division (Law 5/2002, year 2005) MAIN RESEARCH SUBJECTS AND STRANDS: studies in the communication industry (publishing, journalism and mobile telecommunication); market segmentation models; market and competition analysis; systemic interpretation of the firm and relations between the firm and macro-environment TRAINING Has conducted training in the field of business strategies and marketing, including: 3
Master in General Contracting Association of Management of Enterprises Operating to Order Schola Itaca: A Bridge Between University and Employment University of Salerno STOA Institute for Administration and Business Management Studies TIM Training course designed by the Economics Faculty University of Naples Federico II Has also been involved in management training for communications firms, including: Master in Multimedia Economic Communication (Il Denaro Research & Training) Two-year 2nd Level Master s Course in Journalism (University of Suor Orsola Benincasa, Naples) ACTIVITY IN THE PUBLISHING SECTOR From 1983-1991 consultant with the weekly journal Napoli Oggi and with other publishing firms (both in newspapers and book publishing companies) In 1985 co-founder of the daily newspaper Il giornale di Napoli In 1991 co-founder of the economic-finance weekly newspaper Il Denaro, which became a daily in October 2001 Currently, member of the Scientific Committee which supports the newspaper PARTICIPATION AT NATIONAL AND INTERNATIONAL CONFERENCES Has participated in national and international conferences, including, in the last ten years: 19 June 2003, Naples, 11th European Conference on Information Systems New Paradigms in Organizations, Markets and Society (chaired the session Network Society ) 24 October 2003, Brussels, European Parliament, Panel on Science and Innovation in a Modern Society, (with a talk entitled Scienza ed Innovazione tra Politica Economica ed Economia d Impresa ) 5 March 2004, Associazione Stampa della Basilicata, 7th forum on the prospects of local information, (with a talk entitled Le strategie di sviluppo delle imprese editoriali-giornalistiche a vocazione locale ) 21-22 January 2005, Paris, 4 th International Congress Marketing Trends, (with a paper entitled Multidimensional Segmentation of the Cell Phone Market: Preliminary Results of an Empirical Survey ) 16-18 November 2005, Naples, RENT XIX Research on Entrepreneurship and Small Business, Entrepreneurship, Competitiveness and Local Development, (chaired the session Academic Entrepreneurship 4 ) 2-3 December 2005, Trieste, Annual convention of the Italian Marketing Society (SIM), Evolutionary trends in marketing services, (with a paper entitled 4
Il comportamento degli utenti di comunicazione mobile in Italia: risultati di un indagine empirica sulla segmentazione multidimensionale della domanda ) 17 March 2006, Capua, CTIE 06 - One Day Conference, Cross-Talk New Forms of Innovative Entrepreneurship and Corporate Creation (chaired the session Cross-Talk on Innovative Forms of Entrepreneurship: A Glance at the Most Recent Managerial Researches on Corporate Creation ) 26-27 October 2006, Capua, 18th Annual Conference of Sinergie, Evolution of capitalism in theory and practice: property, governance and value (with a talk, held together with Prof. Mario Mustilli, entitled Il management come scienza sociale: una rilettura delle teorie sulla corporate governance ) 8-13 September 2009, University of Sannio Benevento, The ESU Conference on entrepreneurship 2009, (with a talk entitled Italian Doctorate and the entrepreneurship and innovation PhD program ) 16 September 2010, Naples, poster Session Strategic Management, Intagible Assets, Governance & Competitive Advantage (with a poster entitled Collaborative Know-How and Firm Cognitive Benefits: The Leverage of Appropriate Alliance Experience Through Organizational Mechanisms ) 4-5 November 2010, Cyprus, Annual Euromed Conference (with a talk entitled The development of collaborative know-how through the leverage of alliance experience: the case of the Campania aerospace industry ) 20-21 October 2011, Crete, Greece, 4 th EuroMed Conference (with a talk entitled Building alliance management capability: the role of a firm s repertory of embedded alliances as valuable experience ) 10-14 September 2012, Napoli, International Interdisciplinary Conference Issues of Legitimacy Entrepreneurial Culture, Corporate Responsibility and Urban Development Opening Session (with a talk entitled Legitimacy from a Managerial Point of View ) 27-28 September 2012, Santa Maria Capua Vetere (Ce), XXVII National Conference of Labour Economics (Conference Presentation) 4-5 October 2012, Fisciano (Sa), XXXV Convegno annuale AIDEA, Management senza confini Gli studi di management: tradizione e paradigmi emergenti (chaired the session Management dell arte e della cultura ) 24 October 2013, Capua (Ce), Conference The Effectiveness of the measures on the crisis. The role of Europe ( with a talk entitled L Euro e la crisi: dal trattato di Maastricht ai giorni nostri ) 18 October 2013, Capua (Ce) Crisi economiche e intervento pubblico. L insegnamento di Alberto Beneduce ( Conference Presentation ) 2 December 2014, Capua (Ce) Incontro del Dipartimento di Economia con il Vice-Ministro all Economia, Sen. Enrico Morando sul tema Economia e innovazione per la ripresa e lo sviluppo ( Conference Presentation ) OTHER INFORMATION In 1984 qualified as a Tax Consultant In 1987 admitted to the register of Journalists/Publicists Since 2000 a member of the Italian Academy of Business Economics Since 2003 a member of the Italian Marketing Association 5
In 2009 awarded with the Prize Sele d Oro Mezzogiorno for the book Le relazioni impresa-settore-mercati. Il rapporto micro-macro nella teoria dell impresa Carocci editore Since may 2013 member of the board at Banca Popolare di Sviluppo Pursuant to Law Decree 196/2003 I consent to the handling of my personal data. Naples, 6
PUBLICATIONS Castaldi L., Turi C., Mazzoni C., Delli Paoli A., 2014, Antecedents and constituents of alliance management capability: the role of valuable alliance experience and governance mechanisms for learning, Journal of Management and Governance, ISSN 1385-3457, DOI 10.1007/s10997-014-9291-z Maggioni V., Mazzoni, C., Fiordiliso F. (a cura di),2012, Il ruolo e le iniziative della CCIAA di Caserta per l accesso al credito delle micro, piccole e medie imprese e l internazionalizzazione, De Frede Editore. L. Castaldi, F. Addeo, M. R. Massaro, C. Mazzoni, 2011, A consumer perspective on mobile market evolution, in Mobile telecommunications, a cura di Juan Maicas, In Tech Open Access Publisher C. Mazzoni, L. Castaldi, A. Delli Paoli, C. Turi, 2011, Lo sviluppo del collaborative know-how, in Reti per l innovazione, a cura di F. Izzo, McGraw-Hill C. TURI, A. DELLI PAOLI, L. CASTALDI, C. MAZZONI, 2011, Building alliance managemento capability: the role of a firm s repertory of embedded alliances as valuable experience, 4rd Annual EuroMed Conference, Crete, Greece, 20-21 Ottobre 2011, EuroMed Press. C. Mazzoni, C. Turi, A. Delli Paoli, L. Castaldi, 2010, The development of collaborative know-how through the leverage of alliance experience: the case of the Campania aerospace industry, abstract for the3rd Annual EuroMed Conference, Cipro 4-5 novembre 2010 A. MANARESI, G. MARZOCCHI, C. MAZZONI, 2009, Mercati target: segmentazione e valutazione, in La Guida del Sole 24 Ore al Marketing, Il Sole 24 Ore C. MAZZONI, 2008, Le relazioni impresa-task environment nell economia della complessità, in ImpresaProgetto, rivista on line del Ditea, n. 2 C. MAZZONI, 2007, Le relazioni impresa-settore-mercati. Il rapporto micro-macro nella teoria dell'impresa, Carocci C. MAZZONI L CASTALDI F. ADDEO, 2007, Consumer behavior in the Italian mobile telecommunication market in Telecommunication policy, no. 31 C. MAZZONI M. MUSTILLI, 2007, Il management come scienza sociale: una rilettura delle teorie sulla corporate governance in Sinergie no. 73-74 May-December C. MAZZONI - CASTALDI L. - F. ADDEO, 2006, La segmentazione multidimensionale del mercato: i risultati di un indagine sulla comunicazione mobile in Mercati e Competitività, Journal of the Italian Marketing Society, no. 4 C. MAZZONI, 2006 (ed.), Scelte di consumo e reti del valore nella comunicazione mobile, Carocci 7
C. MAZZONI, 2005, La comunicazione delle grandi imprese operanti su commessa: la gestione delle informazioni nella rete e il rapporto con i media, in "Diritto ed economia dei mezzi di comunicazione", no. 2 C. MAZZONI - F. ADDEO - L. CASTALDI, 2005, Multidimensional segmentation of the cell phone market: preliminary results of an empirical survey, in Proceedings of the IV International Congress on Marketing Trends ESCP EAP Jean-Claude Andreani Umberto Collesei (eds.), Paris 20-21 January C. MAZZONI - C. ROSSI, 2004, La scelta delle aree di competizione, in Fondamenti di Economia e Gestione delle Imprese by S. Sciarelli, Cedam C. MAZZONI, 2003, Le pmi editoriali che operano in contesti locali: profili economicofinanziari e percorsi strategici, in "Diritto ed economia dei mezzi di comunicazione", no. 1 C. MAZZONI, 2002, Impresa, settore, mercati. Le relazioni micro-macro nell'economia della complessità, Quaderni del Dipartimento di Strategie aziendali e Metodologie quantitative, no. 1 C. MAZZONI - A. REA (eds.), 2001, I sistemi locali nell editoria giornalistica. Il caso della Campania, Esi C. MAZZONI, 2001, Analisi di settore e definizione dell'area d'affari, in "Economia e gestione dell'impresa" by S. Sciarelli (2nd edition), Cedam C. MAZZONI, 2000, L impresa tra rispetto della legge ed eccessi normativi: la fiducia e l operatività come deterrenti verso la corruzione, in Sviluppo Economico C. MAZZONI, 2000, L'evoluzione della teoria d'impresa: una proposta di lettura, to be published in the context of the CNR Strategic Project "Cambiamento tecnologico e sviluppo industriale" C. MAZZONI, 1999, Il contributo della teoria sistemica agli studi sull'impresa. Spunti dal dibattito metodologico sulle scienze sociali, in "Sistemi ed evoluzione nel management" E. Rullani and S. Vicari (eds.) C. MAZZONI - C. ROSSI, 1999, Potenziamento distributivo nel settore della stampa e sviluppo delle pmi editoriali: obiettivi compatibili?, Trade Marketing, no. 25 C. MAZZONI, 1997, Category management: condizioni di applicabilità e riflessi sul sistema "industria-distribuzione-consumo", in "Commercio", no. 61 C. MAZZONI, 1997, Analisi del ciclo di vita e del portafoglio prodotti, in "Economia e gestione dell'impresa" by S. Sciarelli, Cedam C. MAZZONI, 1996, Analisi delle forze competitive in "Esercizi e casi di economia e gestione delle imprese", R. Mele-R.Parente-M.Pellicano (eds.), Cedam 8
A. BOTTI - C. MAZZONI, 1996, La definizione del business, in "Esercizi e casi di economia e gestione delle imprese", R. Mele-R.Parente-M.Pellicano (eds.), Cedam C. MAZZONI, 1995, La segmentazione multidimensionale dei mercati, Cedam S. SCIARELLI - C. MAZZONI, 1995, Le imprese multinazionali e il marketing internazionale, in "Scritti in ricordo di Carlo Fabrizi", Cedam C. MAZZONI, 1994, La segmentazione trasversale del mercato europeo, in "Sinergie", no. 33 C. MAZZONI, 1990, Le aziende editrici di quotidiani. Strategie e politiche di gestione, Cedam C. MAZZONI, 1988, Le strategie competitive nelle aziende editrici di quotidiani, in "Finanza, Marketing e Produzione", no. 4 C. MAZZONI, 1987, Storia e attualità dell'industria a Napoli, in "Politica territoriale ed area metropolitana" Francesco Lucarelli (ed.), Guida Editori C. MAZZONI, 1987, La formazione manageriale, in Atti del Convegno dell Accademia Italiana di Economia Aziendale "L'università e la terziarizzazione dell'economia italiana", Guida Editori C. MAZZONI, 1986, Guida allo studio del testo La strategia competitiva di M. Porter, reserved for students at the Faculty of Economics and Commerce, Naples Pursuant to Law Decree 196/2003 I consent to the handling of my personal data. Naples, 9