Programma di lavoro per il turismo 2014

Transcript

1 COSME Rafforzare la competitività e sostenibilità del turismo europeo 6 Maggio 2014 Regioni Umbria e Toscana Bruxelles Programma di lavoro per il turismo 2014 Valentino IZZO, Policy Officer Tourism Policy Unit

2 COSME objectives The Union s programme to strengthen the competitiveness and sustainability of the Union s enterprises and to encourage an entrepreneurial culture and promote the creation and growth of SMEs Objective 1: Access to Finance Objective 2: Access to Markets Objective 3: Framework Conditions Objective 4: Entrepreneurship 2

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4 Allocation of the COSME Budget 4

5 TOURISM WORK PROGRAMME 2014 Budget: million for the 7 - year period to tourism-related actions. Description: The actions will contribute to the implementation of the 2010 Tourism Communication Europe, the world's No 1 tourist destination and ensure a sustainable continuation to initiatives already undertaken under COSME 2014 as well as under EIP. Objectives: (1) increasing tourism demand, (2) diversifying tourism offer, (3) enhancing tourism quality, sustainability, accessibility, skills, information and innovation, (4) Improving socio-economic knowledge of the sector and (5) increasing Europe's visibility as a tourist destination as well as of its diverse destinations Implementation Mode: Calls for Proposals (4), Call for Tender and Framework Contracts (6), Ad-hoc Grants (2) 5

6 TOURISM WORK PROGRAMME 2014 Main elements of the calls for proposals The information provided are not binding the Tourism Units and the calendars for the publication of the calls and the award notice are only indicative 6

7 TOURISM WORK PROGRAMME "Diversifying the EU tourism offer and products Sustainable transnational tourism products" 2. "Increasing tourism flows in low/medium seasons" 3. "European Destination of Excellence Selection 2014" 4. Synergies between tourism, high-end and creative industries 5. "Development and/or promotion of European Routes based on European cultural and industrial heritage" 6. "Fostering Accessible Tourism entrepreneurship and management (title TBC)" 7

8 "Diversifying the EU tourism offer and products transnational tourism products" Sustainable Overall Objective: to support the enhancement and promotion of sustainable transnational thematic tourism products - by improving their visibility and market uptake - so as to contribute to the development and promotion of sustainable tourism in Europe Key elements of the proposals: promotion of a concrete transnational thematic tourism product based on a certain type of tourism (theme) - SUSTAINABILITY - BE TRANSNATIONAL (5 countries + cooperation between SMEs & local public authorities) - BE THEMATIC - HAVE HIGH POTENTIAL FOR SUSTAINABLE TOURISM DEVELOPMENT - HAVE A ROBUST BUSINESS PLAN 8

9 Budget: co-financement of up to 75% around /project => 4/5 projects granted Calendar: (tentative) - publication in May - submission by August - start of the projects end of the year /early duration: 18 months 9

10 "Increasing tourism flows in low/medium seasons" Overall Objective: to facilitate the increase of tourism flows during the low and medium seasons between Member States and from third countries targeting two specific age groups (seniors and youth) What we expect from the proposals: To foster transnational public and private partnerships To contribute to the creation of a European domestic market for seniors and youths To extend the tourism season and spread the economic and social benefits To capitalize on other European and national initiatives and on the exchange of good practices To foster European identity and combat social exclusion 10

11 Key elements of the proposals: - EXTEND THE TOURISM SEASON - BE TRANSNATIONAL - BE TARGETED TO SENIORS AND YOUTHS - HAVE HIGH POTENTIAL FOR SUSTAINABLE TOURISM DEVELOPMENT - HAVE A ROBUST BUSINESS PLAN/IDEA Budget: co-financement of up to 75% around /project => 8/10 projects granted Calendar: (tentative) - publication in June - submission by September - start of the projects early in duration: months 11

12 "European Destination of Excellence Selection 2014" RESTRICTED ELIGIBILITY!!! Overall Objective: to co-finance the National Administrations in charge of tourism which will be organising the national selections of the EDEN winning destinations Theme of excellence: Tourism and local gastronomy Participating countries will select destinations which have developed a specific tourism offer based on their local gastronomy and for example organise gastronomic festivals, awards, contests, or promote traditional food markets and traditional food industry or show case local know-how, traditional culinary practices and methods of cooking that have survived industrial/technological advancement (this list of possible award criteria is not exhaustive). 12

13 Budget: co-financement of up to 75% max /project => national selections Calendar: (tentative) - published in April - submission by 24th June - start of the national selections in November - duration: 10 months - National selection process in European Award Ceremony: Autumn

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15 What kind of projects and activities can we finance? Lessons from the past Some concrete examples:

16 "Iron Curtain Trail" a successful ride through history, politics and nature EuroVelo route N 13 Iron Curtain Trail is applying to get certified as an European Cultural Route goes through 14 Member States, from the Barents Sea to the Black Sea Example of soft mobility and symbol of the European reunification integrating memory and numerous historic monuments

17 Iron Curtain Trail The objectives of the shareholders protecting the remains of the Iron Curtain maintaining & developing the trail in a bicycle friendly manner, i.e. making it safe, coherent, direct, attractive and comfortable coherent set of books and maps a common Website

18 Iron Curtain Trail Before 1989: Lindewerra with watch tower and broken bridge After 1989: Lindewerra with the bridge instead of a watch tower

19 Iron Curtain Trail Before 1989: a border patrol boat near Bleckede After 1989: a ferry-service near Bleckede

20 Project CERTO The project intends to develop an integrated promotion & visibility strategy shared by 3 transnational routes recognized by the Council of Europe: 1.The "Via Francigena" 2.The Saint Olav Route 3.The Saint James' Ways Innovative marketing, through different co-marketing tools, like the Tour Box.

21 TECH TOUR Project Technology and Tourism: augmented reality for the promotion of the Roman and Byzantine itineraries AR mobile solution enables layering historical and cultural monuments and sites with additional contextual information. Through image recognition and 3D object recognition any planar surface/artifact can be recognised by the camera triggering additional digital information in realtime. Passengers, tourists, visitors and citizens would have the chance to scan markers along the routes or close to cultural sites with the help of smart phones or tablets and trigger audio visual presentation with basic information on monuments in the area.

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23 Danube Roman Emperors and Wine Routes Excellent example of linking wine regions (12), heritage sites (20), local tourism providers into a trans-national (4 countries) integrated offer by creating an appealing narrative (storytelling) around Roman Emperors.

24 Some winning Italian EDEN Destinations 2011 Rigenerazione di luoghi fisici: Montevecchio di 2013 Turismo Accessibile: Pistoia Guspini Grazie al progetto "Pistoia per tutti" le amministrazioni locali, in collaborazione con le associazioni e gli Grazie operatori al programma del settore, di si rigenerazione sono impegnate avviato a rendere nell ultimo la regione decennio, facilmente Montevecchio accessibile è oggi a tutti. una prospera meta turistica. Le strade del centro storico facilmente percorribili anche per le persone sulla sedia a rotelle. Le Il miniere Museo sono Tattile: state un'esposizione convertite in attrazioni permanente turistiche. ideata e progettata per far conoscere la città anche a non I vecchi vedenti edifici e ipovedenti. dall ampio patrimonio architettonico sono stati ristrutturati: lo stile Art Nouveau dei palazzi è stato riportato al suo antico splendore. Per esempio, il palazzo della Direzione, costruito negli anni Settanta Il sentiero sotterraneo per visitare le grotte adatto anche alle persone con problemi motori o visivi. del 1800 e progettato per essere la sede direttiva dell imprenditore Giovanni Antonio Sanna, è stato restaurato I percorsi e ora natura è aperto accessibili. ai visitatori. È Il stato libro predisposto "Pistoia per uno tutti" speciale è una tour guida culturale ricca di che informazioni accosta vari utili elementi sul turismo del villaggio: accessibile miniere, nella provincia di l artigianato Pistoia ed èrurale, disponibile tradizioni anche in e le braille abitazioni e in edizione residenziali. audio. Questo approccio integrato diretto a raccontare visivamente la storia di Montevecchio, si è rivelato di enorme interesse per i turisti.

25 Contact details European Commission, Directorate General Enterprises and Industry Directorate E. Service Industry m EASME: Unit E1. Tourism policy ENTR-TOURISM-POLICY@ec.europa.eu Unit E2. Tourism and cultural instruments ENTR-TOURISM-AND-CULTURAL- INSTR@ec.europa.eu Thank you for your attention