Common Area Exhibition

Dimensione: px

Iniziare la visualizzazioe della pagina:

Download "Common Area Exhibition"

Edmondo Gentile
8 anni fa
Visualizzazioni

1 Common Area Exhibition Concept design update: Politecnico di Milano, Italy Design Credits: Fabrizio Leoni Mauricio Cardenas Cesare Ventura

2 THE COCOA CLUSTER IN THE EXPO SITE COCOA

3 IN THE EXPO SITE WEST GATE CASCINA TRIULZA RICE DECUMANUS COCOA EAST GATE COFFEE

4 3,546 sqm, of which: 875 sqm (125*7 units) as covered surface" designed for Individual Exhibition Spaces (1,625 sqm on two levels). 2,541 sqm for the Common Area. 130 sqm as covered surface" for technical spaces

5 LANDSCAPE EXHIBITION 300 sqm AREA FOR TEMPORARY EVENTS 464 sqm LANDSCAPE EXHIBITION 100 sqm AREA FOR TEMPORARY EVENTS 232 sqm OPEN AIR PATH FOR EXHIBITION AND TASTE & BUY KIOSKS 1,014 sqm

6 Customization Flag and Name of the Country

7 THE COCOA CLUSTER Customization Name (Italian) gabon gabon gabon gabon Name (Language of the Country) Flag

8 CLUSTER INTERNATIONAL WORKSHOP COCOA Team INVOLVED UNIVERSITIES: Politecnico di Milano SUPSI, Switzerland Instituto Tecnológico y de Estudios Superiores de Monterrey Professors Fabrizio Leoni - Politecnico di Milano, Italy Mauricio Cardenas - Studio Cardenas Isabella Vegni - Scuola Universitaria Professionale della Svizzera Italiana, Switzerland with Cesare Ventura - Politecnico di Milano, Italy Tutors Gilles Berrino - Politecnico di Milano, Italy Mauro Coppini - Politecnico di Milano, Italy Daniele Cremaschi - Politecnico di Milano, Italy Andrea De Matteis - Politecnico di Milano, Italy Luca De Stasio - Politecnico di Milano, Italy Valerio Governi - Politecnico di Milano, Italy Simone Marchionne - Politecnico di Milano, Italy Matteo Parini - Politecnico di Milano, Italy Ivan Pavlovic - Politecnico di Milano, Italy Monica Tengattini - Politecnico di Milano, Italy Students Juan Carlos Bettini - Scuola Universitaria Professionale della Svizzera Italiana Lavinia Ierardi - Politecnico di Milano Emilia Mitrovic - Politecnico di Milano Tommaso Pieraccini - Politecnico di Milano Mariana Del Rosario Guerra Tijerina -Instituto Tecnológico y de Estudios Superiores de Monterrey Ilaria Borin - Politecnico di Milano Manuela De Ventemilla - Politecnico di Milano Giorgia Fedeli - Scuola Universitaria Professionale della Svizzera Italiana Juanita Devis Clavijo - Politecnico di Milano Anna Benedetta Grigoli - Scuola Universitaria Professionale della Svizzera Italiana Moisés Manuel Morales Padilla - Instituto Tecnológico y de Estudios Superiores de Monterrey Giuliana Santoro - Politecnico di Milano Martina Siotto - Politecnico di Milano

9 CONCEPT The ecosystem of Cocoa farming involves a system of vegetation layers, trees and shrubs of different heights and shapes growing out an often topographically complex ground; the project embodies its representation organizing it by a creek / arroyo, a backbone path longitudinally crossing the corrugated terrain of the jungle, while the pavilions are chance encounters in the forest, erratic stones, accommodations of farmers, containers and deposits for the initial processing of the cocoa crop. The invasive and infesting vegetation vehemently emerges from the soil of the tropical environment of the Cocoa, strongly colonizing the space between the buildings, balancing and acting on them, compromising their static equilibrium and their geometry. The skin of the pavilions, a lightweight fabric that metaphorically protects the precious contents of Cocoa products, opens and unfolds, letting at sight the internal structures.the trees, individually, in pairs or groups, as simple as poles or as complex as urban furniture systems, define functional areas, act as landmarks, support the different levels of lighting or speakers and orient visitors into the jungle-plateau.

10 TOP VIEW OF THE CLUSTER

11 GENERAL PLAN OF THE CLUSTER The ground, smoothly moving up and down on a variety of gently triangulated slopes, reproduces the topographically complex terrain of a tropical or sub-tropical Cocoa plantation, while diversifying into a central boulevard (arroyo/creek), a taste and relax area, an event/theater area, a specialized performance area. Also serving as a platform for the pavilions, carefully placed according to the flow of visitors guided by its formal organization.

12 BOULEVARD The central boulevard, memory of a creek, of an arroyo we can encounter in a jungle environment, acts as a central public space, an axis of distribution and access to all pavilions and specialized spaces, where all products can be displayed, advertised, consumed in a dense, vibrant and protected environment.

13 BOULEVARD

14 TEMPORARY AREA FOR EVENTS - THEATRE The main event area, a partially elevated theater designated by a fun-like geometry of long benches whose custom made design is both meant to the convenience of the audience during the shows and to foster an informal and communal use the rest of the day.

15 ENTRANCE FROM DECUMANO APPROACHING THE COCOA CLUSTER FROM THE DECUMANO (EXPO CENTRAL AVENUE) AND THE SERVICE BUILDINGS.

16 TEMPORARY AREA FOR EVENTS - THEATRE

17 TEMPORARY AREA FOR EVENTS - THEATRE THE MAIN EVENT AREA (THEATER) HOSTING AN EVENING SHOW.

18 TEMPORARY EXHIBITION - STREET PERFORMANCE - CHOCOLATE DESIGN From the Decumano people directly access a transversal walkway, a Promenade where highly suggestive and colourful big pictures are on display hanging from the pavilions façades. Such a place introduces and embraces the specialized performing area, a gently sunken theater devoted to high-end culinary shows and presentations of cutting edge Cocoa products, that turns into a cozy gathering point while no performance is in progress.

19 TEMPORARY EXHIBITION - STREET PERFORMANCE - CHOCOLATE DESIGN

20 TASTE AND RELAX A grove of "trees", poles and light posts define another relevant thematic area. Placed as well on a smooth and soft ground, a family of single or paired table+bench pieces of urban furniture invite people exiting the pavilions or passers by from the adjacent Decumano to stop in order to rest after a long walk or to taste the offered food.

21 TASTE AND RELAX

22 OPEN SPACE E COMMON AREAS FURNITURES Benches

23 OPEN SPACE E COMMON AREAS FURNITURES Tables

24 OPEN SPACE E COMMON AREAS FURNITURES Counter 1

25 OPEN SPACE E COMMON AREAS FURNITURES Counter 2

26 QUEUES, COCOA STORYTELLING AND PHOTO EXHIBIT

27 QUEUES AND COCOA STORYTELLING Ivory Coast Pavilion

28 COVER AND SHELTER São Tomé and Príncipe Pavilion

29 COVER AND SHELTER Dominican Republic Pavilion

30 COVER AND SHELTER Cameroon Pavilion

31 COVER AND SHELTER Ghana Pavilion

32 COVER AND SHELTER Gabon Pavilion

33 Thank you

Documenti analoghi

CLUSTER INTERNATIONAL WORKSHOP COCOA

CLUSTER INTERNATIONAL WORKSHOP COCOA CLUSTER INTERNATIONAL WORKSHOP COCOA SCUOLA UNIVERSITARIA PROFESSIONALE DELLA SVIZZERA ITALIANA, SWITZERLAND INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY,