2018 Savannah Pride Lowcountry and Resort Islands Tourism Institute (LRITI) at USCB Powered 2018 by LRITI @ USCB Dr. John Salazar, Director Dr. Nancy Hritz, Assistant Director Dipl.-Soz. Anton Abraham, Research Associate Samantha Moore, Lead Research Assistant Essence White, Lead Research Assistant
292 Total Responses Date Created: Saturday, September 29, 2018 Complete Responses: 292
Zip Code Analysis This analysis does not include the zip codes collected from Hilton Head, SC, Beaufort, SC and Savannah, GA. Powered 2018 by LRITI @ USCB
Top Markets Rank Metropolitian Areas Sum MSA % total Arbitron Nielson Scarsborough 1 Charleston-North Charleston, SC MSA 10 14.9% 13.4% 13.2% 13.0% 1 Hinesville-Fort Stewart, GA MSA 6 9.0% 9.0% 9.0% 9.0% 2 Jesup, GA MSA 5 7.5% 7.5% 7.5% 7.5% 3 Statesboro, GA MSA 5 7.5% 7.5% 7.5% 7.5% 4 Atlanta-Sandy Springs-Marietta, GA MSA 11 16.4% 3.8% 2.6% -1.4% 5 Jacksonville, FL MSA 3 4.5% 1.2% 0.6% -0.9% 6 Charlotte-Gastonia-Concord, NC-SC MSA 4 6.0% 0.3% -0.5% -1.0% 7 Miami-Fort Lauderdale-Miami Beach, FL MSA 5 7.5% -2.8% -1.7% -2.3% 9 Chicago-Naperville-Joliet, IL-IN-WI MSA 7 10.4% -12.0% -10.3% -14.1% 10 New York-Northern New Jersey-Long Island, NY-NJ-PA MSA 11 16.4% -27.8% -27.7% -17.1% Total 67
Breakdown of Markets Strong Markets Include: Atlanta-Sandy Springs-Marietta, GA MSA, Ney York- Northern New Jersey- Long Island, NY-NJ PA MSA & Charleston- North Charleston, SC MSA Middle Markets Include: Chicago-Naperville-Joilet IL, IN, WI MSA, Jessup, GA MSA, & Statesboro, GA MSA, MSA Weaker Markets Include: Miami-Fort Lauderdale-Miami Beach, FL MSA, Charlotte- Gastonia-Concord, NC-SC MSA, & Jacksonville, FL MSA
All MSA Zip Codes Collected
All MSA Zip Codes Collected Metropolitan Area Sum MSA 1 Savannah, GA MSA 132 2 Hilton Head Island-Beaufort, SC MSA 14 3 Atlanta-Sandy Springs-Marietta, GA MSA 11 4 New York-Northern New Jersey-Long Island, NY-NJ-PA MSA 11 5 Charleston-North Charleston, SC MSA 10 6 Chicago-Naperville-Joliet, IL-IN-WI MSA 7 7 Hinesville-Fort Stewart, GA MSA 6 8 Jesup, GA MSA 5 9 Statesboro, GA MSA 5 10 Miami-Fort Lauderdale-Miami Beach, FL MSA 5 11 Charlotte-Gastonia-Concord, NC-SC MSA 4 12 Jacksonville, FL MSA 3 13 Knoxville, TN MSA 3 14 Washington-Arlington-Alexandria, DC-VA-MD-WV MSA 3 15 Brunswick, GA MSA 2 16 Seattle-Tacoma-Bellevue, WA MSA 2 17 St. Marys, GA MSA 2 18 Deltona-Daytona Beach-Ormond Beach, FL MSA 2 19 Florence, SC MSA 2 20 Sanford, NC MSA 2 21 Cincinnati-Middletown, OH-KY-IN MSA 2 22 Elkhart-Goshen, IN MSA 2 23 Columbus, OH MSA 2 24 Philadelphia-Camden-Wilmington, PA-NJ-DE-MD MSA 2 25 Poughkeepsie-Newburgh-Middletown, NY MSA 2 26 Manchester-Nashua, NH MSA 2
All MSA Zip Codes Collected 27 Boston-Cambridge-Quincy, MA-NH MSA 2 28 Honolulu, HI MSA 1 29 Dallas-Fort Worth-Arlington, TX MSA 1 30 Vallejo-Fairfield, CA MSA 1 31 Macon, GA MSA 1 32 Colorado Springs, CO MSA 1 33 Naples-Marco Island, FL MSA 1 34 Augusta-Richmond County, GA-SC MSA 1 35 Rochester, MN MSA 1 36 Minneapolis-St. Paul-Bloomington, MN-WI MSA 1 37 Houston-Sugar Land-Baytown, TX MSA 1 38 Valdosta, GA MSA 1 39 New Orleans-Metairie-Kenner, LA MSA 1 40 El Paso, TX MSA 1 41 Walterboro, SC MSA 1 42 Douglas, GA MSA 1 43 Orlando-Kissimmee, FL MSA 1 44 Nashville-Davidson--Murfreesboro, TN MSA 1 45 Los Angeles-Long Beach-Santa Ana, CA MSA 1 46 Dunn, NC MSA 1 47 Chattanooga, TN-GA MSA 1 48 Winston-Salem, NC MSA 1 49 Greensboro-High Point, NC MSA 1 50 Detroit-Warren-Livonia, MI MSA 1 51 Meadville, PA MSA 1 52 Little Rock-North Little Rock, AR MSA 1 53 Baltimore-Towson, MD MSA 1 54 Williamsport, PA MSA 1 55 Hartford-West Hartford-East Hartford, CT MSA 1 56 Providence-New Bedford-Fall River, RI-MA MSA 1 57 Keene, NH MSA 1 Total 275
Demographics
Please indicate your gender below. Answered: 281 Skipped: 11
Please indicate your marital status. Answered: 285 Skipped: 7
Do you have children under 18 living at home? Answered: 283 Skipped: 9
What is your Race/ Ethnicity? Answered: 283 Skipped: 9
Please indicate your highest level of education. Answered: 282 Skipped: 10
Please indicate your age below. Answered: 285 Skipped: 7
Which of the following ranges includes your annual household income? Answered: 276 Skipped: 16
Visitor Characteristics
Where is your primary residence? Answered: 292 Skipped: 0
Including this visit, HOW MANY trips have you taken to Savannah? Answered: 132 Skipped: 160
How many days do you intend to stay in Savannah, GA? Answered: 128 Skipped: 164
Where are you staying overnight on this trip? Answered: 29 Skipped: 263
What type of accommodations will you be using while visiting Savannah, GA? Answered: 95 Skipped: 197
For this trip, did you travel by plane to Savannah, GA? Answered: 124 Skipped: 168
How many months in advance did you book this trip? Answered: 125 Skipped: 167
How influential was 2018 Savannah Pride when initially planning your trip to Savannah, GA? Answered: 124 Skipped: 168
What was the primary reason for this visit to Savannah, GA? Answered: 125 Skipped: 167
How many additional people are you financially responsible for during this trip? Answered: 121 Skipped: 171
Approximately, how much will you spend on lodging PER NIGHT? Answered: 122 Skipped: 170
Approximately, how much do you think you'll spend on restaurant dining PER DAY? Answered: 114 Skipped: 178
How much do you think you'll spend on retail purchases (i.e. gifts, souvenirs, etc.) PER DAY? Answered: 120 Skipped: 172
How much do you think you'll spend on recreation (i.e. golf, bicycling, etc.) PER DAY? Answered: 118 Skipped: 174
Which of the following Savannah area attractions or communities did you tour or visit during your stay? Check all that apply. Answered: 120 Skipped: 172
Which of the following Savannah area attractions or communities did you tour or visit during your stay? Check all that apply. Answered: 120 Skipped: 172
Did you attend last year's Savannah Pride? Answered: 288 Skipped: 4
Festival Characteristics
Including this festival, how many times have you attended the Savannah Pride Festival? Answered: 289 Skipped: 3
How did you first learn of the Savannah Pride Festival? Answered: 285 Skipped: 7
Please select the Savannah Pride Festival events that you plan on attending or have already attended. Answered: 241 Skipped: 51
How would you rate the following festival characteristics? Answered: 290 Skipped: 2
How would you rate the following festival characteristics? Answered: 281 Skipped: 11
How likely are you to return to next year's festival and recommend the festival to friends? Answered: 286 Skipped: 6
How LGBT friendly would you rate Savannah as city/host? Answered: 278 Skipped: 14
How important is it to you personally for a travel destination to be LGBT welcoming? Answered: 286 Skipped: 6
For More Information: Dr. John Salazar 843 208 8217 Dr. Nancy Hritz 843 208 8356 or Anton Abraham 843 208 8344 See also: www. Lriti.org https://facebook.com/lriti/uscb LinkedIn: Lowcountry and Resort Islands Tourism Institute at USCB