Italy of Wine: Slow Wine and I Vini del Piemonte excellences. Stockholm. 1 st edition. February 17 th 2016

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Marina Parente
7 anni fa
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1 Italy of Wine: Slow Wine and I Vini del Piemonte excellences Stockholm 1 st edition February 17 th 2016

Meaning of the partnership between Slow Wine and I Vini del Piemonte For the first time since its inception, Slow Wine the Italian wine guide of Slow Food touches down in Sweden with its Slow Wine

promoting wine producing companies abroad. Slow Food started out almost thirty years ago in Piedmont.

2 Meaning of the partnership between Slow Wine and I Vini del Piemonte For the first time since its inception, Slow Wine the Italian wine guide of Slow Food touches down in Sweden with its Slow Wine World Tour and to take part in a joint event with I Vini del Piemonte that, drawing upon the success enjoyed in recent years with the North European markets, it is now considered a leader in promoting wine producing companies abroad. Slow Food started out almost thirty years ago in Piedmont. Despite the exponential growth of members worldwide and the huge spread of Carlo Petrini s ideas, its headquartes remain in Bra, a small Piedmontese town. Its heart still beats in Piedmont and the first events were centred on the wine of this region. So, it was natural for Slow Food to choose the consortium I Vini del Piemonte as a partner, a strong and cohesive group of great wine producing companies, established in 2010 with the aim of enhancing and better communicating varieties and peculiarities of the different wine designations of Piedmont, a world leading region for the quality of its wines. 2

3 Location Grand Hotel of Stockholm Ranked as one of the most beautiful in the world, the Grand Hotel has sea views overlooking the Royal Palace. Inside one of the three amazing hotel halls, which has already hosted the Piedmontese producers during the last editions of the Italian Wine & Gourmet Days, a space will be set up to host the producers of Slow Wine and I Vini del Piemonte. 3

4 Event Programme Februaty 17th am-5.00pm Session dedicated to trade Meeting with importers, restaurateurs, monopoly representatives, sommeliers, journalists ect am-1.00pm Seminar on Piedmontese wines dedicated to professionals, hosted by Jonathan Gebser 5.00pm-6.00pm Seminar on Italian wines dedicated to professionals, hosted by Jonathan Gebser 5.30pm-8.00pm Session open to final consumers The producers of the consortium I Vini del Piemonte and Slow Wine will give the Swedish public the opportunity to taste the best of their production. 4

5 Side activities Side activities dedicated to professionals and public will be organized, including: In-depth seminars; Dinners for the final consumers in selected restaurants of the city. 5

6 Promotion Invitations dedicated to the monopoly representatives and to all the subjects with import licences, to the sector press and to sommeliers; Specific Invitation to Swedish wine clubs; News diffusion on on-line portals and web sites of the sector; Press office activities before and after the event addressed to the Swedish general press, that specializing in tourism, wine and food, both online and traditional. 6

7 I Vini del Piemonte producers Bel Colle Verduno (CN) Boeri Alfonso S.S. Costigliole d Asti (AT) Cantina Rosoretto Srl Castiglione Falletto (CN) Cascina Castlet Costigliole d Asti (AT) Casetta F.lli Vezza d Alba (CN) Ferraris Agricola Castagnole Monferrato (AT) Giacomo Vico Canale (CN) Malvirà Canale (CN) Marchesi Incisa della Rocchetta Az. Agr. Rocchetta Tanaro (AT) Pelassa Montà d Alba (CN) Poderi Roset Soc. Agr. Verduno (CN) Réva Monforte d Alba (CN) Sant Anna dei Bricchetti S.S. Costigliole d Asti (AT) Tenuta Tenaglia Serralunga di Crea (AL) 7

8 Slow Wine producers Feudo Antico Abruzzo Castelvecchio Friuli-Venezia Giulia Damijan Podversic az. agr. Friuli-Venezia Giulia Edi Keber Friuli-Venezia Giulia Le Due Terre Friuli-Venezia Giulia Vistorta Friuli-Venezia Giulia Zuani Friuli-Venezia Giulia Casale della Ioria Lazio Barone Pizzini Lombardia Calatroni Lombardia Montelio az. agr. Lombardia Santa Barbara - Marche Umani Ronchi Marche 460 Cascina Bric Piemonte Adriano Marco e Vittorio Piemonte Antichi Vigneti di Cantalupo - Piemonte Cascina Ca Rossa Piemonte Castello di Neive Piemonte Ca Viola Piemonte Diego Conterno Piemonte Elvio Cogno Piemonte 8 Giovanni Almondo Piemonte Icardi az. agr. Piemonte Mossio Piemonte Oddero Poderi e Cantine Piemonte Piero Busso Piemonte Gianfranco Fino Puglia Benanti Sicilia I Custodi delle vigne dell Etna Sicilia Tenuta Castellaro Sicilia Badia A Coltibuono Toscana Col D Orcia Toscana Colognole - Toscana Fattoria Corzano e Paterno Toscana Isola e Olena Toscana Podere Il Carnasciale Toscana Grigolli Bruno Trentino-Alto Adige Albino Armani Veneto Malibran Veneto Rubinelli Vajol Veneto Ruggeri Veneto Sorelle Bronca Veneto

9 Partner Company for marketing and local development services Stockholm Wine Society Nordic Wine Institute STOCKHOLMS VINSÄLLSKAP Swedish Sommelier Association Swedish Wine Magazine Munskankarna Wine Club 9

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