THE BEST JEANS IN THE WORLD.

Transcript

1 V A D E M E C U M

2 THE BEST JEANS IN THE WORLD. We chose the best, high quality raw materials: selvedge fabrics and accessories produced in the best artisanal workshops of our territory. All styles are manufactured with sartorial procedures, taking care of each single detail. Additionally to this, we add continuously innovation, as the patents for the customization of the product. Our daily target is to improve: this is the only way to offer you the best denim ever.

3 MADE IN VENETO. Starting from the basic idea to the product s delivery, the whole production cycle is based in Veneto, one of the most important district of denim. Made in Veneto is for Tramarossa a strong added value: it means denim culture, collaboration with qualified workshops and laundries which share with Tramarossa the highest quality targets.

4 Il Leone di San Marco è secolare simbolo della città di Venezia, della sua antica Repubblica e attuale simbolo della Regione Veneto. La simbologia del Leone di San Marco deriva da un antichissima tradizione delle Venezie, secondo la quale un angelo in forma di leone alato avrebbe rivolto al Santo, naufrago nelle lagune, la frase: «Pax tibi Marce, evangelista meus. Hic requiescet corpus tuum.» (Pace a te, Marco, mio evangelista. Qui riposerà il tuo corpo.) preannunciandogli che in quelle terre avrebbe trovato un giorno riposo e venerazione il suo corpo

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6 THE ONE AND ONLY SARTORIAL JEANS. EVERY SINGLE ARTICLE IS THE RESULT OF A TEAM WORK. The internal belt of our jeans is pre-built as per the in best sartorial tradition: this is a specific choice which underlines our Brand attitude. We consider every single piece as a small art work, consequently we decided to sign every trouser with the name of each all people involved in its production. WE PAY ATTENTION TO EVERTHING, EVEN TO THE LABEL. A STORY STARTED IN The internal labels are manufactured in Italy and produced by using high quality fabrics. They dress our articles as well, considering that elegance is a matter of details. Tramarossa brand was born in 1967 thanks to Mr. Urbano Chemello who followed his personal attitude for the sartorial world and for the denim discovery. In 2003 his sons, brought back to life that idea of sartorial denim, which is now a clear example of excellence and high Italian quality.

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8 OUR STYLE CONTENT INSIDE. TRAMAROSSA SIGNATURE ON THE MOST REFINED LEATHERS. The new pockets are realized with precious jacquard fabric, customized with Sartoria Tramarossa logo. A particular and unusual detail, Realised with artisanal procedures, using only natural leather and not-fading treataments. clear sign of our sartorial intention. HAND MADE, AS JEWELLERY HOW WE MATCH WEAVE AND WARP. Articulated buttons, realized one by one by artisanal, Italian workshops.. Galvanics realized with precious, loom procedures which give unique aesthetic features. After the galvanic procedure the surface is Italian and Japanese denim, often with selvedges, fabric manufactured ad hoc for Tramarossa with cashmere yarns, silk and special organic fabrics 100% vegetal. hand polished.

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11 THE HEADQUARTER. The firm is situated in an immovable property of archaeological and industrial interest and it is run by the three brothers, who manage all the different business functions.

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14 THE ONLY JEANS WITH YOUR INITIALS. Sartoria Tramarossa is the only jeans you can sing with your initials. The are small and precious metal letters to apply and shown on the jeans.

15 PERFECT FITTING, ALWAYS

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19 POP - Point of Purchase. Framework, pillows, special letter box, all these tools have been thought in order to set properly the Store and communicate the brand values.

20 NOS - NEVER OUT of STOCK Sartoria Tramarossa NOS: ten basic denim washes never out of stock. The washes follow a timeline wich tells their characteristics, going from a new effect as 1 day (rinse wash), to the 3 years (with pum- 1 DAY 1 MONTH 6 MONTHS 12 MONTHS 18 MONTHS ice stone washing). Leonardo Michelangelo Leonardo Michelangelo Leonardo Michelangelo Leonardo Michelangelo Leonardo Michelangelo Otello Giotto Giotto 2 YEARS 3 YEARS 18 MOONS 6 MOONS 1 MOON Leonardo Leonardo Leonardo Leonardo Leonardo Michelangelo Michelangelo Giotto

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22 LIMITED EDITION. The Sartoria Tramarossa special editions are the most important expression of the excellence research in every detail. Selvedge fabrics,woven with ancient ring ring looms, hand made accessories with precious galvanics, collaboration with historical Italian workshops. Only giving the highest attention to every single detail we can produce the best jeans ever.

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