volto'green' della Gdo

Transcript

1 lvll mptt ) L p rdtt frmzn n s ztv b c suprn l tà vrs rrcchr tr ch g s pr c sstnbtà 2004 tm cn nl gl ffrt ch nlzzr mpgn r L ttnzn rsprm s nuv nuv prpst rrst: prm Or dustr rsscurr Gà fnmn crtr qust rcrc l snsbtà spstt tm sstnbtà rspst prm slzn f Itl vlr gg rst ftt rt smltmnt pr prpr spst Cn cu scurzz sclt crs fnmn cqust Prm dustr pgr sull l N dt : /03/2009 Dffusn : Nn spnb Pg : 12 Prctà : Mns Dmns : 85 % NnFd1_90003_16_302pdf 2382 cm2 Wb St: wwwnnfdmgzcm STORY ) LE POLITICHE ECOCOMPTIBILI DOTTTE DL vltgrn dll Gd Crscn l sgnz cncrt dl cnsumtr nch s sn ncr bss vstmnt d dfr cnmc svlt vrd FrncscZcc ncr mss mrkt sfd ch s l strbuzn s hnn clt strumnt vrs fftt dll prtt ncr nn msurb l s l l l d s s l s l & l : l cn prtclr rfrmnt Crchm sclt trprs dll strbuzn fr mrgr nttà dll mpgn fr sst prspttv rsvlt cnmc dll vr ztv ch ss sn lgt ll svupp dll mrc prvt ch rtr pn pù mp sstnb ch qu cmprndn d frntr msur dttt nrgtc d rfut L tndnz nn r dgl nn 90 z dl nstr dcnn ffus vrs pltch ccmptb rspndr sprttutt sgnz sc dll mrgnz cttt lug dgh scndh lmntr P trn rzn h rgstrt Bttut sntr cnmc v ll lg stgn dll prmzn d tgl przz dll sstnbtà dll pltumntrà s ch trn ll rblt scnr prfnlc brrr cu dmnt cmbt ffrnz przz lvt rsptt d prm nn 2000f ntr ntnll ltvl snr mngr cnsumr mrkt Kpmg mntr llr prtv dll zd strbutv tnttv cnsumtr srtt cntnut dl cnsumtr ch h rg rchst prcs ccmptbtà d tctà Cncrd su qust pt Gmpr Lugl prfssr rnr mrktg strbutv dll Unvrstà dgl Stu L dmnd scnd dll svupp dl ptr dl cnsumtr mtur sclt cnspvl d prmum prc pr sdsfr crd Cpyrght (Nn Fd) Rprduzn vtt 1 / 5

2 N dt : /03/2009 Dffusn : Nn spnb Pg : 13 Prctà : Mns Dmns : 85 % NnFd1_90003_16_302pdf 2382 cm2 Wb St: wwwnnfdmgzcm TRDE MODERNO ITLINO TRVINCOLI E OPPORTUNITÀ DI BUSINESS c + w ts Cpyrght (Nn Fd) Rprduzn vtt 2 / 5

3 I sstgn tctà puttst Q prpr smpr fruzn qustmbt lgm sgur tl 53%% c trr crn cntnut lrg l prm Isp L rqust prtctà qu nlzznd trzn ftt sstnbtà qultà cmtà cllc I sstnbtà scchtt rutzzrl lmr shppg L bttv bss l f tm Eurp dl crggr rcclrl dl lnc plstc 2013 Pd pù l trz cu Dll ch cnntzn mptt rcrs l qust zd cglr grn prtur Itl Pssnd ch sfftt rcrs cnsumtr ltr prm pprttà pù qull qttà vtr mtll ffrnzzn frstruttur prcpl ss tndnz stt `brv I nuv vr N dt : /03/2009 Dffusn : Nn spnb Pg : 14 Prctà : Mns Dmns : 85 % NnFd1_90003_16_302pdf 2382 cm2 Wb St: wwwnnfdmgzcm ffrmzn lc rcrch sul cmp qull rcntmnt cmmssnt d cd Ecr Scnd qt mrs dl dg gl tln cn tr mdrntà prdtt cnsum prm lug vlctà l l slubrtà cn l Un rsultt ch ssum vlnz ncr pù sgnfctv s ltt nl ttul cntst crs cnmc Scnd dg vdul cndtt scrs nn su 12m vdu dl pnl Nsn Hmscn dll pplzn vr 14 nn s chrt prtclrmnt snsb prccupt pr tm dll mbt nll spcfc l s prblmtch pst smltmnt d rfut Tl dt nn fnn ch cnfrmr l d prt dl cnsumtr dvn trvr rspst cncrt NTONELL LTVILL mngr Kpmg dll sptttv ffus ch M f rul ductv dl trd l s pt tr rtr svuppt ch msur pub vlvr d smplc f l l l strtg mrktg prpr pprttà busss? rcrch ffttut gà nn f ntr ntnll ltvl Kpmg mrs quttr pssb psznmnt rn pr vduv csddtt cn tch mbt strbutv qul rtr cu sgn sn cstrut Sull bs st vlr tc s dl rg dntfct qul lmnt dll vlu prpstn dll ctn Esmplfcnd mbt trvm Cp Itl mpgn tc rtr nll mssn zdl Un ltr psznmnt dll csddtt zd `prudnt dl pt vst dgl vstmnt m prt l mrktg drvnt d tl tmtch psznmnt dntfc cttn RETILER STRNIERI FNNO SCUOL d s rb dl vc pù vrd qust cs prpr sstnbtà mbtl l csstc IIstr vst ctn strnr d tmp hnn sst pszn dft l ztv vntn smpr pù numrs Pr ctrn lc tr l rcnt nl gnn scrs WlMrt Cnd h nnct prvt lbl sstnb mrch Fr Th Grnr Gd L l dvrbb dbuttr ntr dl 2009 cvlgr 200 ctgr fd hlthcr l bbglmnt l lmpn cnsum I Ed smpr WlMrt ch pt d bbttr dl 25%% sprc bg ngl Stt Unt 50%% ngl ltr Ps cnsumtr ruscnd ntr bn 9 mn lnn pr ngz Vnnd gnn Tsc h ugurt Mnchstr cfrmt dstt rpprsntr mdll l pr futur pt vnt ttngn rsprm nrgtc suprr dl 31%% rsptt frmt prcdnt cn utzz cmbustb ccmptb pr 19%% lgn vc ch mpl vtrt ttmzzn ll luc nturl Nl prchgg stt llstt sl dct przn rccl ll Frnc Cs Lclrc cn sultchtt d lr l prdtt ndrd crbnc mpgt pr trsprt dl prdtt Cs su pckgg spt grfc ch l prmtt vlutr mbtl dl su cqust Cpyrght (Nn Fd) Rprduzn vtt 3 / 5

4 l pubblctà Tl l ctn l rsprm chr ltr nl mbllgg Nl 70%% L mglr qurt plstc mbtl `rputzn ftt rccl cnsum Cn ultm mn prndn trr llum sn f rcupr ffrt pù mbtl m tl prl vlr ncr zd mn l cntnmnt mrch crt slt ch qull ttvtà brnd c sprttutt IL / L ccllnz Itl ccsn prtc mnvr mrktg cu Grmn ch prm sm dp czn tutt Ipck lvll Eurp trz mttnd l trz WlMrt pr Gppn Eurp przz qust cqust qust L suprn sstnbtà nch sluzn prtclr l prgttzn us l Iuc psst L l prdtt cntnnt tr mtr mprtnt l rlzzzn scpt cc dll ftt l mtr pub dtv pckgg nl tutl przz d mblmtc dustr l frntr N dt : /03/2009 Dffusn : Nn spnb Pg : 15 Prctà : Mns Dmns : 85 % NnFd1_90003_16_302pdf 2382 cm2 Wb St: wwwnnfdmgzcm CONI PROMUOVE L GDO Gd h mstrt lt lvll rspnsbtà mbtl pckgg: c nn crscut mpgn dll mprs nl rccl rcupr rgggr qut sgnfctv ust 2007 dt cnstv Gncrl Lngh rttr s gnrl crc vtr cc l 8 lgn sul ttl dgl mbllgg mmss sslut sn ltr tnnllt rcuprt su 12 mn s Nl cs lc mtr rgggn vr prpr lvll urp pr smp nl rccl dll llum mrt l cn lvll mnl Stt Unt l Nll crt sm gt 70%% l rccl pst Im dl l mrz 2009 Cn llstrà l prpr r dct pckgg clgc gl trvnt l ch zd pssn fr prpr pr rdurr mptt mbtl nll vr fs dl ccl vt dll mbllgg cs ] sull l prvnzn prvst dll rttv urp nrmtv tln r srà prsnt mstr Pnsr Futur10 nn pr ccmptb mbllgg cu sn lustrt ltr 50 cs cncrt csstnb Cs ch cntmpln trvnt cm l rduzn prm utzzt prvnt d rccl mbllgg mnmtr ttmzzzn dll lgstc L fr srà nch ccsn pr prlr dl nuv Dssr Prvnzn rcclt cs vrtus mbllgg csstnb ch vdrà nl 2010 l s l l l l s s l ss zd ch cmcn prpr prfrmnc sc nn ttc f psznmnt cllcn d rcstrur zd ch hnn vssut sprz crtc rlzn prblmtch tch snn qul dnn ngtv pub rcr sn dtrmt ssr vst nl futur crn tr dl lr sttr mtrcprsgu ltvl pub ssr cnsdrt ncr ttul tm dll sstnbtà lmtt grnd ttultà tutt strbutv stnn muvnd vrs sclt sns rltà pur vnd vdut gl mbt strd d prcrrr s cnfrntn ztv d rtr tln cn qull dll prcpl ctn str prms qull nglsssn l Mntr pprzzb rspnsbtà sc pd gl vstmnt rtt nrgtc d rfut ncr lmtt dl strbutr c ztv dl trd tln sn ncr s cnfrntt cn qull d rtr nglsssn l l lgc L strtg dttt dll sgn cmmrc vntn fndmntl pr dcrtr spnsn mrct `grn nscr prcss vrtus frmzn d duczn dl cnsumtr Un r ultm qt p lc ch srbb uspcb clmr ttrvrs dcs mpgn ch cvlg trd Gdprsgu Luglpub srctr rul gud ttrvrs pltc ssrtmntl ch ftr ffrt scludnd prdtt crnt cn dll mbt d dtrsv cn fsfr clrnt ut gs cn Cfc cc Pr cntr slznr bs ll crtfczn vntgg cmpttv nll sstnbtà prpst cs ctn dcs rtmnt dll mbt dll rlzn sc sstnz grnwshg mpst dl mrct L dmnd ultrrmnt s s tplg pub crscr lc brrr lgt tl cu mncnz Cpyrght (Nn Fd) Rprduzn vtt 4 / 5

5 prcss mbt l ffrnz dll cnsumtr crtfczn ltr utzz cnsumtr ttrvrs cnsumtr l l su przn mnvr plstc rccl Prdurr prt L stt cu mnl gn prduzn prcss cnvnznl C02 crrspndrbbr vc 28%% pltn l 1500 ch lg rdurrbb mpgn ms L prducn Cp Mn Itl m ppur 50%% tnt qust vstmnt rpprt drvt ztv l Esslg Mn 3m Cp 143 cpckr d scchtt rdurr prdtt ptrl ssttur tmp l scchtt fduc P prvc 1000 cfr Cb mptt Sm crs cn cn Uns l N dt : /03/2009 Dffusn : Nn spnb Pg : 16 Prctà : Mns Dmns : 85 % NnFd1_90003_16_302pdf 2382 cm2 Wb St: wwwnnfdmgzcm COVER STORY l I s s s l l c l l cnscnz pprfnt scrs frmzn sul pckgg snszn pt vnt nrmtv urp EN rcpmnt dll ffus tr ch zn lmzn dll plstc cmprt du vdul trprs d sgl nn fccn pzn brn rutzzb lv pr cntvr plprpn svupp dll tndnzsttl bdgrdb MtrB mtr ch cmb md Luglpssn ssr GIMPIERO LUGLI utzz dll prmzn pr ducr prfssr Unvrstà Prm vgtl vv Un trvnt su qust frnt pub prtr dl `grnwshg d prt fftt sgnfctv Bst pnsr ch su scl dll rgnzzzn nn d 500 mr scchtt cnsum qurt dll plstc Shppg bc ll svlt Fr mpgn d rtr tln bg prdtt nl cntnt urp Itl cncrtzzt prducn 260m tnnllt pltn sprttutt sul frnt dl cntnmnt dgl mbll ch vnt rfut nn fd h vut mssm sprssn prpr nll rzn nl rgzn d dtrgnt sfus nll rduzn scchtt rcntmnt prmss mptt d rfut dll Prvc Fdrstrbuzn ch Un r su cu vst mbt qull vvt cn cn vrsn rltv shppg bg Nl 2010 ntrrà vgr nl nstr clgch 5%% d scchtt strbut d cqu Ps ctn sul trrtr mndmnt ch vt d scchtt n qul scnd stu dl Grn Mngmnt sttut mn ch cfr su vlt quvl d 300 mn shppg bg vclt dll Gd S tl scchtt fssr tutt bdgrdb l rsprm s tnnllt tnnllt l Prv lb_lgrn_ncr tmd dct Itl ncr clgc sul frnt dll mrc mrgl prvt prvt lblptulzz ltvl dl psznmnt su qust tmtch qu pr ssumr ttggmnt crnt vnt fndmntl nch mpgn mbt mplc rvsn d rpprt cn crsct dgl vstmnt cn crtr sstnbtàcnclud c s ltvlpub rsultr pù csts rsptt s cnsumtr ch rchd dtrmt crttrstch nn pub sttrrr sr ch vnn vst lgc prd nll mpgnrs sstnbtà pub vntr lv strtgc pr cnsldr fdltà dl clt Cpyrght (Nn Fd) Rprduzn vtt 5 / 5