Focus on Italy - The British Chamber of Commerce for Italy - #20 - Supplement to Britaly # 231/2011 ITALY - UK DESIGN LEGAL & COMMERCIAL.

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1 Focus on Italy - The British Chamber of Commerce for Italy - #20 - Supplement to Britaly # 231/2011 FOCU CUS on Italy FOCUS ON PUGLIA ITALY - UK DESIGN LEGAL & COMMERCIAL LONDON 2012 Supported by

2 International School of Milan International School of Milan

3 CONTENTS The British Chamber of Commerce for Italy Welcome 3 Presentation 4 Chamber Offi cers & Staff 5 In the Regions 6 Services 7 International Professonial English Certifi cates 9 English Language Consultancy Service 10 New Members Sustaining Members 12 Events 14 Latest News 18 BCCI Partnerships ALTIS 20 British Embassy 21 COBCOE 23 FAI 24 ICCI 26 laverdi 27 Promos 28 Union Camere 29 Focus on Puglia Puglia can conquer you! 30 The BCCI Puglia Chapter 31 Camera di Commercio di Taranto 32 Foel SpA 33 Tema Sistemi SpA 34 Focus on BCCI Members British Council 35 Direct Line 37 Hult International Business School 38 International School of Milan 39 Le Rovedine Golf Club 40 Open University 41 Sir James Henderson School 42 The St. Regis Roma 43 Company Profi le Black Out Luce Design 44 Kid s Cot 45 ITALY - UK Design Studio Rotella 46 Barber Osgerby 48 LONDON 2012 Beat the torch 50 Fiona May 52 Chris Holmes 53 Italian Excellence Susanna Tamaro 54 Corporate Social Responsibility Comitato Fiori di Lavanda Onlus 56 Legal & Commercial The BCCI Tax & Legal Chapter 58 Pirola Pennuto Zei & Associati 59 Studio legale Toffoletto e Soci 60 Publication Authorized by the Milan Courts, permit n.761 issued on 7 th December Edition November 2011 Publisher: The British Chamber of Commerce for Italy via Dante, Milano Tel.: Fax: President: John J. Law Editor: Simona Frignani Publication Supervisors: Maria Luisa Fantoni Alessia Venturi Authors in this issue (in appearance order): John J. Law, Nina Prentice, Simona Frignani, Marco Pozzoli, Stefania Lo Cascio, Luigi Sportelli, Rachel Roberts, Alessia Venturi, Marina Iremonger, Silvia Bocciarelli, Maria Luisa Fantoni, Colin Jamieson, Donatella Cungi and Aldo Palumbo. The BCCI would like to thank this issue s advertisers (in alphabetical order): Aviva, Barclays, EOS Mktg&Communication, International School of Milan, Jaguar Italia, L&S. Printed by L&S Srl - Milano Focus on Italy is a bilingual magazine, in which each author is free to write either in English or Italian. On the cover page: Taranto s Temple of Poseidon - one of Magna Græcia s most ancient ruins. The two Doric order columns are all that is left of the temple dating back to the 5 th Century AD. It is located in Piazza Castello in front of the old town s entrance and the Aragonese Castle. 1

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5 BCCI - Welcome by John J. Law The British Chamber of Commerce for Italy (BCCI) is a private non-profi t association of some 400 members which was founded in Genoa in With headquarters in Milan and regional branches operating throughout the country, we pride ourselves on our heritage as the point of reference for the English speaking business community in Italy. John J. Law President of the British Chamber of Commerce for Italy John is a Managing Director & Chief Risk Offi cer of HSBC Bank plc in Italy. He has been a banker for some 32 years, the last 19 of which have been spent in Italy. As we go to print with this year s Focus, we fi nd ourselves at a critical moment after what has been a challenging year. Without wishing to oversimplify the scale or complexity of the problems facing us all, I want in this year s introduction to Focus to look at growth, the one issue where some sort of consensus is possible. Many commentators agree that growth is the solution, the alchemist s formula which will make all manner of things be well. José Manuel Barroso himself has highlighted that we all have a shared responsibility to provide solutions a quotation I have shamelessly lifted from HM Government s Let s Choose Growth publication as it neatly captures the imperative which I would like to be at the centre of the BCCI s activities this year and next. Growth! Strong and sustainable growth. There are two key areas where we can seek to live up to our responsibility here. The fi rst is Partnership. As many of you know, the BCCI this year won COBCOE s annual Award for Partnership Development given the importance the Chamber places on this core value, it is something of which we are very proud and which we will strive to develop further. This means: Listening to our members to ensure that we are adapting to their changing needs and offering events and services which have practical commercial relevance for them and which help them raise their commercial profi le. Developing the excellent relationship we have established with UKTI and the British Embassy in Rome and working with them to expand and develop their important Growth programme and to bring its benefi ts to as many of our members as possible. Looking for new ways to collaborate with the Italian Chamber of Commerce in the UK the Keynes Sraffa Award which we last year presented to Emma Marcegaglia and Helen Bishop (the Heads of Italy s Confi ndustria and the UK s CBI) at the Villa Wolkonsky in Rome is a fi ne example of the sort of thing we can do together to encourage co-operation and exchange between our two countries. This year the award will be presented in London to Pier Francesco Guarguaglini (President of Finmeccanica) and Ian King (CEO of BAE Systems). We should look to bring this spirit of co-operation to other Chambers of Commerce and trade organisations. Extending our reach throughout Italy by growing our membership base. The second is Mood. This might seem banal, but a positive mood is a crucial driver of growth and whilst we don t underestimate the diffi culty of breaking out of a cycle of gloom, it is worth considering Abraham Lincoln s statement most people are as happy as they make up their minds to be. We aim to help with this decision and would encourage you to join us at the many and varied events which we organise each year. A key focal point are our networking events, particularly our monthly business lunches where we have been informed and entertained by a wide range of high quality speakers. I would also like to single out two highly successful events organised by our Regional Secretaries in Puglia (featured on Page 31) and Piemonte. Guido Vasapolli s triumph in organising a series of round table talks in Turin at which 12 world class entrepreneurs shared their deeply personal experiences of success and failure in business was rewarded by his fi rm, Vasapolli & Associati, winning the LEA Award 2011 Innovative Firm of the Year. Helping our members succeed in this way is one of the many things we can do together to inculcate the positive outlook that is required to hasten the return to growth and prosperity. I d like to thank our members, staff and Councillors for their energy and enthusiasm in 2011 and I look forward to working with you closely in the coming year. 3

6 BCCI - Presentation The British Chamber of Commerce for Italy The BCCI is a private, non profi t making entity that works closely with the British Consulate General in Milan and with the British Embassy in Rome. The BCCI represents in Italy the interests of the Confederation of British Industries and the British Standards Institute. It also maintains ties in Great Britain with the Department of Trade and Industry, with the Association of British Chambers of Commerce and throughout Europe with COBCOE, the Council of British Chambers of Commerce in Europe. The BCCI was founded in 1904 in Genoa but today its headquarters are in Milan. Regional branches of the Chamber are operative throughout Italy and there is also a Secretary in London. The Chamber has about 400 Members, for the most part Italian and British companies, including branches of British businesses operating in Italy, Italian companies that have trade relations with the United Kingdom, service providers and professional consultants. We believe that the Chamber s fundamental mission is to serve our Members well, remembering at all times that, besides being Members, they are our main source of financial support. We anticipate their needs and do our utmost to satisfy them, by providing a service of excellent quality and value. Our Objectives The BCCI s objectives can be summarized as follows: to serve as a point of reference for British commercial interests in Italy and to provide congenial meeting opportunities for business men and women, particularly British and Italian; to provide services and advice to both private individuals and companies, who may not necessarily be Chamber Members but who intend to start a business activity in the UK or in Italy; to support the British export development activities of departments of the Foreign and Commonwealth Offi ce (FCO) with a view to facilitating trade between Italy and the United Kingdom; to offer Members a full range of services in the areas of trade, business promotion and both business and social networking; to encourage Italians to study English in Great Britain and other English speaking countries throughout the world, taking advantage of the services offered by the English Language Consultancy Service (ELCS); to promote specialized language learning (commercial and legal), through the International Professional English Certifi cate (IPEC). Building networks Connecting businesses Creating opportunities Inspiring innovation There are clearly many reasons for joining the British Chamber of Commerce for Italy and being a member opens up a world of opportunities within the Italian British business community. The Chamber is a unique focal point for a wide variety of people and businesses looking for contacts, ideas, advice and stimulation. The Chamber also offers many opportunities to socialize and make new friends. Whether you are a large multinational company or a freelance individual, the Chamber has something for you. The British Chamber of Commerce for Italy provides a focus and a forum for daily interaction of a very large number of individuals and companies. It allows them to network and discover shared areas of interest; it allows them to identify new trends and share new business ideas. In a very real sense, the BCCI is at the heart of UK-Italy trade. BCCI Events The British Chamber of Commerce for Italy organises a number of events in the fi rm belief that creating opportunities for networking is essential for doing business. Events organised by the BCCI include: monthly Milan business lunches; Sustaining Members events; monthly social evening in Milan; aperitifs and business lunches in Rome; round tables, seminars and workshops also in collaboration with other European Chambers; cultural and business events in collaboration with Chamber Members; annual golf day; wine club including wine trips and wine & cheese tasting; regional activities. Join us! Visit our website For information and membership The British Chamber of Commerce for Italy Via Dante, Milano Tel.:

7 BCCI - Chamber Offi cers & Staff The BCCI Team The Council of the British Chamber of Commerce for Italy is composed of high international profi le representatives from over 20 Member organisations. The Secretary General and her team have been selected to look after the day to day running of the BCCI. HONORARY PRESIDENT Christopher Prentice CMG HM Ambassador HONORARY VICE PRESIDENT Vic Annels HM Consul General Director General for Trade & Investment PRESIDENT John J. Law HSBC Bank VICE PRESIDENT - IMMEDIATE PAST PRESIDENT David Crackett Deloitte & Touche VICE PRESIDENTS Arnaldo Carpi Studio Arnaldo Carpi Colin Jamieson Pirola Pennuto Zei & Associati TREASURER Roger G. King Roger King COUNCILLORS Donatella Cungi Studio legale Toffoletto e Soci Elsa Einarsdottir Deputy Consul General Deputy Director for Trade & Investment Lesley Margaret Jackson Barclays Capital Giuseppe La Naia La Naia, Di Oronzo & Partners Pier Carlo Marengo Aviva James Meikle Cushman & Wakefi eld Martin Pugsley DLA Piper Italy John A. Stewart SASPI Studio Associato Servizi Professionali Integrati Steven Taylor Ambrosetti Group Fabrizio Zucca Strategia & Sviluppo Consultants HONORARY COUNCILLORS Hugh Malim Commendatore OMRI Barclays Capital John Murphy OBE Buroservice Carlo Orlandini SEIC Studio Orlandini Henry Putnam CBE Growbp Harry Richter Borx Italia Leonardo Simonelli Santi Cavaliere di Gran Croce OMRI Italian Chamber of Commerce and Industry for the UK HONORARY AUDITORS PricewaterhouseCoopers HONORARY TAX ADVISOR Colin Jamieson Pirola Pennuto Zei & Associati HONORARY LEGAL ADVISOR Massimo Audisio Tosetto, Weigmann & Associati CHAMBER STAFF Simona Frignani Secretary General & Chief Executive Maria Rosa Allegra Business Development & Commercial Services Maria Luisa Fantoni Marketing & Communication From the left: Maria Luisa Fantoni, Tomaso Ferrario, Simona Frignani and Maria Rosa Allegra Tomaso Ferrario Accountancy & Administration CONSULTANTS Susan Boyle English Language Consultancy Service David Gibbon International Professional English Certifi cate 5

8 BCCI - In the Regions Regional Secretaries Throughout Italy s regions change is in the air and new business opportunities continue to emerge. The BCCI is in touch with these evolving scenarios and its Regional Secretaries are ready to provide the advice, insight and support needed. Besides Lombardy the BCCI is represented in ten different Italian regions and in London by Honorary Regional Secretaries, all active in their local business community. Lombardia Milan Head Offi ce Simona Frignani Secretary General and Chief Executive Via Dante Milano Tel.: Fax: Campania Victor Sotunde Studio Legale Castaldo Via A. De Petris Napoli Tel.: Fax: Emilia Romagna Roger Warwick Pyramid International Via Rivani Bologna Tel.: Fax: Friuli Venezia Giulia John Dodds Università di Trieste Via F. Filzi Trieste Tel.: Fax: Lazio Steven Taylor Via Vittorio Veneto Castel San Pietro Romano (RM) Tel.: Fax: Liguria Andrea Pericu Bettini Formigaro Pericu Studio Legale C.so Aurelio Saffi 7/ Genova Tel.: Fax: Piemonte Guido Vasapolli Vasapolli & Associati Piazza Carlo Emanuele II Torino Tel.: Fax: Puglia Stefania Lo Cascio Worldwide Trusts Consultants Via Nitti 45/a Taranto Tel.: Fax: Sardegna Franco Staffa MBE Associazione Culturale Italia-Inghilterra Via Machiavelli Cagliari Tel.: Fax: Sicilia Alessandro Dagnino Dagnino Pinelli Schifani Studio Legale P.zza Virgilio Palermo Tel.: Fax: Veneto Andrew Fattorini LINPAC Packaging Verona Via Monte Pastello San Giovanni Lupatoto (VR) Tel.: Fax: London Cav. Grand Uff. Michael Nathanson OBE Thring Townsend Lee & Pembertons Kinnaird House 1 Pall Mall East, London SW1Y 5AU Tel.: +44 (0) Fax: +44 (0)

9 BCCI - Services BCCI Publications The BCCI has various communication tools and publications created throughout the year. Britaly is the Chamber s monthly newsletter, which is sent via to over 1,200 addresses. The newsletter contains a full listing of Chamber future events and news as well as information concerning BCCI Members. Each month Britaly also acts as a journal, allowing BCCI Members to send their articles to the whole Membership and beyond. We can help you to communicate directly to the English Speaking Business Community in Italy. Contributions are welcome. To discuss promotion opportunities in our Chamber Magazine, please contact Maria Rosa Allegra, Business Development & Commercial Services: Tel.: Focus on Italy, the Chamber user friendly magazine to business and pleasure in Italy, is full of facts, fi gures, forecasts, essential information and articles drawing on the experiences of Members working in Italy. Enjoying a shelf life of one year Focus on Italy has a print run of some 5,000 copies and is distributed to Chamber Members, through the British Consulate, the British Embassy in Rome, hotels, business centres, airport lounges and the network of member companies reception areas. To discuss promotion opportunities in our Chamber Magazine, please contact Maria Rosa Allegra, Business Development & Commercial Services: Tel.: Speak to the world is published every year and contains information on the about 40 UK and international member schools of the ELCS scheme, including details of the many English language courses offered as well as details on the cities and towns where the schools are located. It also carries general information which is invaluable to a foreign student studying in the UK for the fi rst time. For further information please contact Susan Boyle: Tel.: To discuss promotion opportunities in our Chamber Magazine, please contact Maria Rosa Allegra, Business Development & Commercial Services: Tel.: The History of the British Chamber of Commerce for Italy was published to celebrate the Chamber s centenary in This publication covers 100 fascinating years of the evolving business relationship between the two World Wars, and taking us from the Chamber s foundation in 1904 in Genoa to the present day. Events and Sponsorship, Office & Meeting Facilities and Business Services The BCCI offers a full range of business services, either through its own means or through those of its Members, who are experts in their respective fi elds and offer effi cient, effective services at advantageous conditions. Office & Meeting Facilities The British Chamber of Commerce for Italy is able to provide companies who wish to take advantage of this service with a meeting room in the Chamber s premises right in the centre of Milan (Via Dante). The facilities offer an ideal venue for small business meetings held by entrepreneurs whose professional commitments occasionally bring them to Milan and require private, functional space. The Chamber s offi ces are centrally located and easy to get to. The meeting room may be booked by phoning (compulsory advance booking / subject to availability). Business Services The BCCI has developed a brand new website with the aim of increasing the visibility of those Members who are interested in promoting their business through the sponsorship of a web commercial service page. The British Chamber of Commerce for Italy promotes a wide range of commercial services via internet and throughout its respected global network, consolidated over its one hundred year history, so the sponsor could take advantage of a widespread visibility among Trade Associations, Chambers of Commerce, COBCOE (Council of British Chambers of Commerce in Europe), British institutions and companies in Italy and Great Britain with which high partnership relationships are constantly kept. Following the success of this initiative, we are going to create further new services very soon. 7

10 BCCI - Services The existing services are: Business Flights Certifi cation and Training Company Formation Concerts & Exclusive Events Corporate Training Credit Collection Dinners and Working Lunches Due Diligence (in Italy and the UK) Events Hotels & Resorts Import/Export Services Interpreting Italian for Foreigners Offi ces and Meeting Facilities On Line Recruitment / CV Payroll Translations VAT / IVA Recovery Workshops & Seminars If the service you require is not mentioned in the above list, the BCCI prides itself on being able to fi nd the most suitable service provider amongst its Members, whatever your business needs. Further services will, in any case, be added to this list. If you feel that your company could fi t well in the commercial section of the BCCI website, or to discuss business opportunities in Italy and the UK, please contact Maria Rosa Allegra, Business Development & Commercial Services: Tel: Events and Sponsorship The British Chamber of Commerce for Italy (BCCI) prides itself on the outstanding networking opportunities it offers via the organization of high quality events throughout the year. These take place regularly in Milan and Rome, and we have recently developed this successful initiative in other Italian regions, where the BCCI has an Honorary Regional Secretary. And then there s London, where apart from the Annual COBCOE (Council of British Chambers of Commerce in Europe) Conference, the BCCI has organized seminars and other tax and legal events of great value in partnership with its Members over the past year. Being a Member of The British Chamber of Commerce for Italy gives you the opportunity to participate in various social and business events thus creating and consolidating a business relationship among the Members and outstanding institutions, which are part of the BCCI environment. The BCCI partnership with other European and non-european Chambers of Commerce has also contributed to this enrichment. The close relationship of our staff with BCCI Members and the careful consideration of their needs has led the BCCI to give particular attention towards its Sponsorship Activity. Organizing events can be expensive and time-consuming but The British Chamber BCCI Golf Day 2011 at the Menaggio & Cadenabbia Golf Club of Commerce for Italy can provide you with an affordable, fl exible and professional Sponsorship Service to be rendered in central and prestigious locations, mainly based in Milan but also in other places throughout Italy. Thanks to our experience and good contacts with central based locations, the BCCI member is enabled to reach a select group of decision makers more effectively and economically than through their normal advertising, publicity and promotional channels - whilst achieving a high level of credibility. Apart from our own members quite often high profi le representatives from multinationals - BCCI events attract British, Italian and other national offi cials, people from the wider business community and media representatives. At a very reasonable fee BCCI members can promote their corporate image, goods and services by making use of the BCCI logo and of the BCCI staff which will take care before and during the event of all the organizational aspects. In the sponsorship package, advertisement on our website and on our enewsletter is also included. Throughout the year, we offer a valuable platform providing Sponsorship Opportunities such as: BCCI Milan and Rome Business Lunches - During the past few years, these occasions, all featuring outstanding speakers, have been successfully sponsored by Members wishing to gain greater visibility during the event but also on our website and on Britaly - the BCCI enewsletter - according to a scheduled programme of initiatives aimed at promoting the Member s activity over a long period of time, not limited to the date of the lunch; Cocktails and Dinners - These are usually restricted events reserved to Sustaining Members and attended by high-profi le managers; Aperitifs - Less formal occasions but always business oriented; Seminars - On a regular basis we organize different types of highly professional seminars often covering Tax & Legal issues and sometimes other business issues which do not necessarily belong to the legal sphere. The recent experience of bringing together more than one Member in the creation of a seminar has proved of great interest: the joint sponsorship facilitates a valuable mix of expertise and also spreads costs and efforts; Golf tournaments - This is another successful and historical BCCI gathering which we organize every Autumn. During the last year BCCI members have expressed such great interest and participation that another contest during the Summer has been introduced; Tailor-Made events - Upon request, we create and manage events in accordance with companies needs. A good example of this are the two Big Cat Aperitifs organized in Rome and Milan in conjunction with Jaguar Italia, during which 4 fantastic test drives were available! Social Events - Concerts and Gala Dinners such as The St. Andrew s Night have been seen by members as another place where to build effective business relationships; Banner on the website - If you are a member of the Chamber you can benefi t from the exciting marketing opportunities the Chamber web site has to offer. You may advertise your company and services via our web banner which offers a dynamic and effective promotional tool; Banner on the newsletter - Sponsoring the monthly Chamber newsletter is another way to promote your business activities. All our events are visible on our homepage: and if your company is interested in sponsoring one of them please feel free to contact Maria Rosa Allegra, Business Development & Commercial Services, in order to discuss availability and/ or space for new events on the BCCI agenda: Tel:

11 BCCI - Services - International Professonial English Certifi cates Partnership BCCI - Gi Group We are delighted to inform you that The British Chamber of Commerce for Italy and Gi Group (Special Sustaining Member) are strengthening their relationship. In fact, Gi Group sponsored the BCCI Annual General Meeting and June Milan Business Lunch on Thursday 23 rd June which was hosted by Diana Bracco, President of Expo Milano 2015, as guest of honour and speaker. A particular signifi cant aspect of this event is its emphasis on the close links Gi Group has with the UK, deriving from its acquisition of right4staff, one of the top 20 British employment agencies. We remind you that starting from July 2010 a partnership has been agreed between Gi Group - one of the world s leading companies providing services for the development of the labour market, operating in the fi elds of temporary and permanent staffi ng, search and selection, as well as a variety of The dedicated webpage complementary activities - and the BCCI, aimed at assisting Members of the BCCI and other HR enquiries coming mainly from Italy and the United Kingdom. A dedicated web page com/chamber-services/hr-services has been created on the BCCI website, through which our Members can get in touch directly with Gi Group. To send your CV to Gi Group, please contact Cinzia Guidotti - Referente Servizio Corporate Direzione Operativa Lombardia at To have further information about business opportunities with Gi Group, please contact Kaarina Maanonen - International Offi ce at International Professional English Certificates (IPEC) The British Chamber of Commerce IPEC examinations continue to expand both in terms of the number and variety of users and in terms of the level and choice of examinations offered. Currently the basic IPEC examinations are offered at three of the levels established by the Council of Europe: Entry (Threshold B1 Level), Executive (Vantage B2 Level), and Excellence (Effective Profi ciency C1 level), while the Legal English Module which was developed in collaboration with Milan s Just Legal Services is offered at B2 and C1 levels, and is recognised as an external qualifi cation for the degree course in law The new BCCI IPEC leaflet As IPEC centres are already aware, 2011 saw the introduction of the new BCCI IPEC leafl et. This new leafl et has been designed to echo the style of the revamped BCCI website and the recently redesigned ELCS leafl et, thereby providing a stronger corporate identity for our language services. The contents have been streamlined and simplifi ed, providing a rapid overview of the levels and areas covered by the current suite of IPEC examinations, and referring those who seek more detailed syllabus information to our website. Particular emphasis is also given to our range of specialist modules, which distinguish the IPEC service from many competing products. We feel sure that this eye-catching and informative leafl et will help to expand the number of IPEC users still further. at Milan s Bocconi university. In 2006 this was joined by the Environmental English Module and the Enological English Module for sommeliers, while our latest modules, developed in response to the needs which will be created by Milan s Expo, include English for Policing, English for Doctors, and English for Paramedics. The examinations are recognised as crediti formativi in Italy, and are also used or recognised as credits by several other important Italian universities. Apart from the universities, other users include Istituti Superiori, private language schools and individual students. Features of the examinations appreciated by our users include the challenging and stimulating nature of the examination materials, their topicality and authenticity, the fl exibility in terms of availability at any time for groups of any size, and the rapid turnaround of results. The authenticity is assured by our agreement with the prestigious British magazine Management Today for the use of their articles as texts in our examinations. Naturally, the fact that the examinations are offered by the British Chamber of Commerce, apart from guaranteeing their direct relevance to the world of work, and the high quality of their preparation, provides an introduction to the Chamber and its networking opportunities for the next generation of high fl iers. For more information please visit our website: or contact David Gibbon: Tel.:

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