ESPERIENZA ITALIA GUIDELINES

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Marina Franchi
8 anni fa
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1 ESPERIENZA ITALIA GUIDELINES

2 Il 150 dell unità d Italia rappresenta un evento di cruciale importanza per Torino e il Piemonte. La prima capitale d Italia, come già fece nel 1911 e nel 1961 per il Cinquantenario e il Centenario, festeggerà l anniversario con un grande evento a cui è stato dato il titolo Esperienza Italia. Il logo del 150 diventa, quindi, non solo un simbolo attraverso cui identificare la manifestazione ma anche un elemento aggregante, un invito a partecipare, affinché il 150 sia un esperienza di tutti e per tutti. Esperienza Italia è l espressione scelta, che comunica un modo attivo di vivere e sentire l evento: gli italiani non sono spettatori, ma protagonisti. I colori verde bianco e rosso del logo riprendono la bandiera, richiamo immediato e viscerale al sentimento di appartenenza di tutti gli italiani al nostro Paese.

3 SOMMARIO 1 ELEMENTI BASE 2 MODULISTICA

4 ELEMENTI DI BASE 1.1 IL MARCHIO. VERSIONE POSITIVA A COLORI 1.2 I COLORI ISTITUZIONALI 1.3 IL MARCHIO. VERSIONE SU FONDI COLORATI 1.4 IL MARCHIO. VERSIONE IN BIANCO E NERO 1.5 IL MARCHIO. AREA DI RISPETTO, RIDUZIONE MINIMA 1.6 IL LETTERING ISTITUZIONALE

5 1.1 IL MARCHIO. VERSIONE POSITIVA A COLORI

6 1.2 I COLORI I ISTITUZIONALI ISTITUZIONALI C 75 M 5 Y 100 M 100 Y 100 Pantone 362 Pantone 185

7 1.3 IL MARCHIO. VERSIONE SU FONDI COLORATI L OUTLINE È INSERITO SOLO SU FONDO ROSSO

8 1.4 IL MARCHIO. VERSIONE IN BIANCO E NERO

9 1.1 IL MARCHIO. AREA DI RISPETTO DIMENSIONE MINIMA 25 mm NELLE DIMENSIONI SOTTO I 35 mm VIENE ELIMITANA LA DATA A A A 2A 25 mm

10 1.6 IL LETTERING ISTITUZIONALE LA FONT UTILIZZATA È IL META, DA USARE NELLA VERSIONE NORMAL PER IL TESTO E NELLA VERSIONE BOLD PER I TITOLI META NORMAL ABCDEFGHILMNOPQRSTUVZ abcdefghilmnopqrstuvz META BOLD ABCDEFGHILMNOPQRSTUVZ abcdefghilmnopqrstuvz

I TITOLI META NORMAL ABCDEFGHILMNOPQRSTUVZ abcdefghilmnopqrstuvz

11 MODULISTICA 2.1 IL BIGLIETTO DA VISITA 2.2 LA CARTA DA LETTERA E IL SEGUILETTERA 2.3 IL FAX 2.4 IL MODULO DEL COMUNICATO STAMPA 2.5 LE BUSTE

12 2.1 IL BIGLIETTO DA VISITA IL FORMATO DEL BIGLIETTO DA VISITA È DI mm 90X55. LA FONT PER LA COMPOSIZIONE DEI TESTI È IL META NORMAL CARTA PATINATA OPACA. GRAMMATURA 200 g/m 2 5 mm 25 mm 30 mm 5 mm corpo 10 corpo 8 Nome e Cognome QUALIFICA DIVISIONE/SETTORE corpo 8 Indirizzo Torino tel cell nome.cognome@esperienzaitalia.it 5 mm

GRAMMATURA 200 g/m 2 5 mm 25 mm 30 mm 5 mm corpo 10 corpo 8 Nome e Cognome QUALIFICA

13 2.2 LA CARTA DA LETTERA E IL SEGUILETTERA LA CARTA DA LETTERA È IN FORMATO UNI A4 (210X297) 80 g/m 2 LA FONT DA UTILIZZARE È IL META NORMAL CARTA DA LETTERA ISTITUZIONALE SEGUILETTERA 35 mm 13 mm 5 mm 5 mm 13 mm ESPERIENZA ITALIA Indirizzo Torino tel cell nome.cognome@esperienzaitalia.it 13 mm meta normal corpo 10,5 13 mm 30 mm

SEGUILETTERA 35 mm 13 mm 5 mm 5 mm 13 mm ESPERIENZA ITALIA Indirizzo 10100 Torino tel

14 MAIN SPONSOR PRINCIPAL SPONSOR SPONSOR TECNICI 2.2 LA CARTA DA LETTERA ESEMPIO IMPAGINAZIONE LA FONT PER LA COMPOSIZIONE DEI TESTI È IL META NORMAL ESEMPIO D IMPAGINAZIONE CON LA PRESENZA DI ALTRI MARCHI ISTITUZIONALI ESPERIENZA ITALIA Indirizzo Torino tel cell nome.cognome@esperienzaitalia.it it was no very unusual thing for mr. lestrade, of scotland yard IT WAS NO VERY UNUSUAL THING FOR MR. LESTRADE, OF SCOTLAND YARD It was no very unusual thing for Mr. Lestrade, of Scotland Yard, It was no very unusual thing for mr. lestrade, of scotland It was no very unusual thing for Mr. Lestrade, of Scotland Yard, to look in upon us of an evening, and his visits were welcome to Sherlock Holmes, for they enabled him to keep in touch with all that was going on at the police headquarters. In return for the news which Lestrde would bring, Holmes was always ready to listen with attention to the details of any case upon which the detective was engaged, and was able occasionally without any active interference, to give some hint or suggestion drawn from his own vast knowledge and experience. On this particular evening, Lestrade had spoken of the weather and the newspapers. Then he had fallen silent, puffing thoughtfully at his cigar. Holmes looked keenly at him. Anything remarkable on hand? he asked. Oh, no, Mr. Holmes -- nothing very particular. Then tell me about it. Lestrade laughed. Well, Mr. Holmes, there is no use denying that there is something on my mind. And yet it is such an absurd business, that I hesitated to bother you about it. On the other hand, although it is trivial, it is undoubtedly queer, and I know that you have a taste for all that is out of the common. But, in my opinion, it comes more in Dr. Watson s line than ours. Disease? said I. Madness, ESPERIENZA ITALIA Indirizzo Torino tel cell nome.cognome@esperienzaitalia.it

10100 Torino tel 01100000 cell. 00000000000 nome.cognome@esperienzaitalia.it it was no very unusual thing for mr. lestrade, of scotland yard IT WAS NO VERY UNUSUAL THING FOR MR.

15 2.3 IL FAX IL FAX È IN FORMATO UNI A4 (210X297) LA FONT PER LA COMPOSIZIONE DEI TESTI È IL META NORMAL Fax a cc Data Fax n Pag oggetto It was no very unusual thing for Mr. Lestrade, of Scotland Yard, to look in upon us of an evening, and his visits were welcome to Sherlock Holmes, for they enabled him to keep in touch with all that was going on at the police headquarters. In return for the news which Lestrde would bring, Holmes was always ready to listen with attention to the details of any case upon which the detective was engaged, and was able occasionally without any active interference, to give some hint or suggestion drawn from his own vast knowledge and experience. On this particular evening, Lestrade had spoken of the weather and the newspapers. Then he had fallen silent, puffing thoughtfully at his cigar. Holmes looked keenly at him. Anything remarkable on hand? he asked. Oh, no, Mr. Holmes -- nothing very particular. Then tell me about it. Lestrade laughed. Well, Mr. Holmes, there is no use denying that there is something on my mind. And yet it is such an absurd business, that I hesitated to bother you about it. On the other hand, although it is trivial, it is undoubtedly queer, and I know that you have a taste for all that is out of the common. But, in my opinion, it comes more in Dr. Watson s line than ours. Disease? said I. Madness, ESPERIENZA ITALIA Indirizzo Torino tel cell nome.cognome@esperienzaitalia.it

16 2.4 IL MODULO COMUNICATO STAMPA IL MODULO DEL COMUNICATO STAMPA È IN FORMATO UNI A4 (210X297) 80 g/m 2 LA FONT PER LA COMPOSIZIONE DEI TESTI È IL META NORMAL COMUNICATO STAMPA It was no very unusual thing for Mr. Lestrade, of Scotland Yard, to look in upon us of an evening, and his visits were welcome to Sherlock Holmes, for they enabled him to keep in touch with all that was going on at the police headquarters. In return for the news which Lestrde would bring, Holmes was always ready to listen with attention to the details of any case upon which the detective was engaged, and was able occasionally without any active interference, to give some hint or suggestion drawn from his own vast knowledge and experience. On this particular evening, Lestrade had spoken of the weather and the newspapers. Then he had fallen silent, puffing thoughtfully at his cigar. Holmes looked keenly at him. Anything remarkable on hand? he asked. Oh, no, Mr. Holmes -- nothing very particular. Then tell me about it. Lestrade laughed. Well, Mr. Holmes, there is no use denying that there is something on my mind. And yet it is such an absurd business, that I hesitated to bother you about it. On the other hand, although it is trivial, it is undoubtedly queer, and I know that you have a taste for all that is out of the common. But, in my opinion, it comes more in Dr. Watson s line than ours. Disease? said I. Madness, ESPERIENZA ITALIA Indirizzo Torino tel cell nome.cognome@esperienzaitalia.it

Lestrade, of Scotland Yard, to look in upon us of an evening, and his visits were welcome to Sherlock Holmes, for they enabled him to keep in touch with all that was going on at the police

17 2.5 LE BUSTE L IMPOSTAZIONE GRAFICA DELLE BUSTE È UNICA E VALE PER TUTTI I FORMATI 10 mm 35 mm 10 mm

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