I temi protagonisti dell innovazione Andrea Agnello Industries & Business Development Director, IBM Italia

I temi protagonisti dell innovazione Andrea Agnello Industries & Business Development Director, IBM Italia

Le tecnologie digitali stanno cambiando le aspettative dei clienti, trasformando l economia da centrata sulle organizzazioni ad economia centrata sugli individui Forces Social media explosion Mobile revolution Power of analytics Cloud Enablement *Individual consumer/consumer, citizen, etc. 2 Individuals are more connected and empowered... resulting in the emergence of the individual-centered economy Individual*-centered economy Competition is coming from new and different areas Operations and business models are being transformed

L azienda di successo in un mondo digitale 3

Il vantaggio competitivo di un front office digitale 4

Anche il mercato IT in Italia sta rapidamente cambiando Aree di crescita 2014 +2% Analytics +2% Social +7% 2013 2016 SWG Commerce -6,3% +9% Mobile +14% +25% (Saas +50%) Expert Integrated Systems +30% Cities/Commerce +10% +9,4% Cloud Traditional market Cloud, Analytics, Mobile and Social Cloud, Analytics, Mobile, Social guideranno la crescita nei prossimi anni 5

Capitalizzare sul Big Data Source: Analytics: A blueprint for value - Converting big data and analytics insights into results. IBM Institute for Business Value - IBM 2013 6

Infondere gli analytics all interno dei processi di business chiave Create new business models Attract, grow, retain customers Transform financial processes Big Data & Analytics Manage risk Improve IT economics Optimize operations and reduce fraud 7

L adozione del mobile continua a crescere in modo esponenziale portando nuove sfide aziendali e IT Top three mobile adoption concerns: Cost of development Security/privacy Integrating with cloud Business & IT Changes Clients operate in a 4 screen world New process and business designs required for transformation opportunities Rapid and disruptive innovation shortening time to value requirements Privacy & Security Protection of privacy and confidential information Policies for client-owned smartphones and tablets Visibility, security and management of mobile platform requirements Integration Developing apps that integrate with information across the enterprise Infrastructure complexity from multiple device platforms Unique mobile requirements for employees/workers 8

Soluzioni mobile a valore per diversi settori d industria Banking Location-based Marketing Mobile Payments Mobile Shopping Customer Service Mobile Sales & Services Mobile Field Service/Sales Force Contract review and approval Business Process Mobilization BYOD deployment Machine-to-Machine & Analytics 9 Retail Insurance CPG Utilities Health Travel Cities Telco

Applicazioni del Social Business Source: IBM Institute for Business Value 10

SocialBusiness: Scopri come l IBM può aiutarti 11

IBM Cloud: Think it. Build it. Tap into it 12

Quali sono le opportunità per i Business Partners IBM 1 Soddisfare i Clienti con la più ampia offerta di soluzioni IT: 2 Far leva sui significativi investimenti di IBM: 3 Assicurarsi un importante share delle nuove opportunità: Generare revenue dall identificazione, rivendita, integrazione Ingaggiare sulla business transformation con analytics, mobile, social e cloud Diversificare gli entry points per indirizzare molteplici buyers Uso di tutto il nostro portafoglio di offerta: tecnologia, servizi, consulenza Focus sul proprio core business, ampi spazi di collaborazione Combinare competenze e capacità di industry, analytics, mobile, social e cloud 4 Realizzare una presenza più forte nel go-to-market: Guadagnare visibilità e generare domanda con IBM su più larga scala Sfruttare il traino del maggior fornitore di soluzioni IT sul mercato 13