ADRIATIC COAST OF EMILIA ROMAGNA
A UNIQUE EVENT The Pink Night is a unique event with which the Adriatic Coast of Emilia Romagna informs the general public of its outstanding talent as a hospitable and welcoming area, creative and imaginative, capable of involving and astounding visitors every time they come here. 110 km of party, a weekend with over 300 shows capable of satisfying every type of demand: from the most sophisticated to the most fun-loving, from jazz to rock, from children s entertainment to ballroom dancing, from visual art to contemporary art, all in exceptional harmony in a way that only a place like this can and knows how to do. The Night is awash with Pink and the Adriatic Coast becomes a place for meeting people, characterised by sweet feelings that express the desire to spend time together having fun in a way which is always innovative and far from banal.
EVERYONE IS A STAR La Notte Rosa isn t just a rich and prestigious showcase of events, it is living proof of an everchanging Coast, of a Coast which is always ahead of the field when it comes to setting trends, capable of giving its very best and making its guests the most welcome protagonists! The lights, colours and sweet atmospheres of this magical night are the wonderful setting that surrounds the young and not-so-young whose dream is to feel good. La Notte Rosa is a system event which enhances everyone s role as a protagonist be they public or private subjects.
THE FORMULA OF SUCCESS The Pink Night owes its success to excellent team work: Region, Provinces, Municipalities, the tourism promotion agency Apt Servizi and Unione di Prodotto Costa, the economic categories, operators, committees, police force, sponsors and individual members of the public, each with its own role has helped achieve a single aim: to turn an event into the business card for holidays on this part of the Adriatic Coast! The Adriatic Coast of Emilia Romagna is a pink coast capable of making you dream all year round!
300 VENUES 16 BIG EVENTS AND A WHOLE WEEKEND TO DREAM
THE FIGURES 590,000 programmes distributed 56,100 flyers promoting the event printed and distributed 20,000 posters posted and distributed 13,000 newsletters sent 17 outdoor installations in motorway service areas 940 commercials on the radio 168 15 TV commercials 145 press adverts 560 press release articles 140 video reports from 1 April to 5 July 220,850 single visitors to the official website throughout the year 1,227,564 page views 43,300 fans of the Facebook page 1,426 beach facilities involved 8,000 venues decorated in pink, including restaurants, bars and boutiques 3,500 hotels decorated in pink
A HUGE MEDIA SUCCESS TV Everyone talks about the Pink Night. The national networks (TG1, TG2, TG3, TG4, TG5, STUDIO APERTO, TGLA7, SKYTG24 news, etc.) and local and regional TV stations dedicate extensive coverage to the event, with services both before and after it. Press All the leading Italian newspapers and women s, fashion, current affairs and holiday magazines covered the Pink Night. (Corriere della Sera, La Repubblica, La Stampa, Quotidiano Nazionale Il Resto del Carlino, Il Giorno, La Nazione Panorama, Il Venerdì di Repubblica, Tuttoturismo, Oggi, Gioia, Chi, Vero, Intimità, Donna Moderna, Confidenze, TV Sorrisi e canzoni, Max, Stop, Dove, Panorama Travel, Panorama, Famiglia Cristiana, Grazia, I Viaggi di Repubblica, L Espresso, Il Sole 24 Ore, Turisti Per Caso, Traveller, etc.). Radio, tv, web 140 reports on the Pink Night were broadcast on the leading national, local and regional television networks, along with 940 radio commercials, 2,388 news reports and comments on social networks and blogs, with an economic counter-value in terms of visibility of 9,450,000 euros.
A PERFECT SHOWCASE FOR PARTNERS AND SPONSORS The communicative strength and big figures of La Notte Rosa have attracted the attention of important private sponsors and institutional partners who have believed and invested in the event: Comune di Milano, Comune di Bologna, Repubblica di San Marino, Università di Bologna, Trenitalia, Fondazione Federico Fellini, Martini & Rossi S.p.a., Costa Crociere, Comet S.p.a., Gruppo Hera S.p.a., Riminiterme, Philips, Osram, Algida, Global Relax, Casinò di Venezia, Eminflex, Cadey, Sorgy Fidenza Village, Mp Color, EDH Eurodiffusione, Coop, Unicredit, Banca Popolare Emilia Romagna, CARIM, Radio Deejay, Dedem S.p.a. and countless other sponsors in the area. La Notte Rosa is the perfect showcase for launching a product or a service, because it guarantees over 1 and a half million contacts. The sponsor is visible across the whole territory and in the communication tools created for the event.
PROMOTIONAL TOOLS 56,000 Flyers Created and distributed at all the main tourism fairs in Italy and abroad, in big shopping centres and during the most important tourism events in the area. 13,000 Newsletter Sent to all members of regional tourism websites and the event website. 590,000 Event programmes Created and distributed through the QN newspaper network (Resto del Carlino, Il Giorno, La Nazione) in 3,500 hotels, 375 beach bars, 700 beach facilities, 1,000 commercial businesses, 5 theme parks, 56 IAT tourist offices, Municipalities on the Emilia Romagna Coast. 20,000 Posters In various sizes, printed, distributed and posted between April and June. 17 Outdoor Installations Maxiposters in motorway service areas on the A1 A14 Branding of the territory Through 14 totems, 6 banners, 6 kilometres of bunting and flags, 10,000 balloons Web 220,850 single visitors to the website in a year, 43,300 fans of the Facebook page
STRENGTHS La Notte Rosa, which calls the attention of people at national and international level every year, communicates a lively, positive and dynamic image. La Notte Rosa is a special opportunity for companies that turn the pink colour into a characterising element of their strategy (from the brand to the single product), and also for those firms or areas whose policies share the themes and positive values of the pink message: the importance of interpersonal relations, having fun and partying as a way of being together, enjoyment and conviviality, elegance and charm, communication, love, the desire to dream, the pleasure of living a unique experience.
THE INSTITUTIONS THAT HAVE ORGANISED THE EVENT Province of Rimini Agenzia marketing turistico Riviera di Rimini Municipalities of: Bellaria Igea Marina, Rimini, Riccione, Misano Adriatico, Cattolica Province of Forlì Cesena Municipalities of: Cesenatico, Gatteo, Savignano, San Mauro Province of Ravenna Municipalities of: Ravenna, Cervia Province of Ferrara Municipality of Comacchio Unione di Prodotto Costa ATP Servizi
promossa da in collaborazione con con il sostegno di radio partner BELLARIA IGEA MARINA La vita dolce nella Riviera Adriatica dell Emilia Romagna presenta venerdì 2 luglio 2010 CATTOLICA TRIO MOVIE con Danilo Rea,Franco Testa, Ellade Bandini, vocalist Rosanna Brandi MISANO ADRIATICO SAMUELE BERSANI RICCIONE EVOLUTION DANCE THEATRE di ANTONY HEINL GLI ANNI DELLA DOLCE VITA mostra fotografica RADIO DEEJAY Sabato 3 con NINA ZILLI MALIKA AYANE GIULIANO PALMA & THE BLUEBEATERS presenta LA PINA RIMINI MARCO MENGONI MARIO BIONDI NICOLA PIOVANI LA NOTTE DEI BUSKERS CRACKING ART GROUP REgeneration Rimini mostra MIMMO ROTELLA La felicità dello strappo Assalti al Cuore presenta AFTERHOURS CATHERINE SPAAK Sabato 3 MARKUS STOCKHAUSEN Domenica 4 LA NOTTE ROSA DEI BAMBINI EDOARDO BENNATO SAN MAURO MARE ANDREA MINGARDI GATTEO A MARE CUGINI DI CAMPAGNA CESENATICO RADIO BRUNO ESTATE con ZERO ASSOLUTO SONOHRA POVIA STADIO CERVIA ROKIA TRAORÉ per Ravenna Festival RAVENNA RICCARDO MUTI per Ravenna Festival COMACCHIO NOTTE ROSA IN LIRICA design inèditart & hico de luigi ph. per il programma e le offerte di soggiorno www.lanotterosa.it
Unione Prodotto Costa Palazzo del Turismo viale Roma, 112 47042 Cesenatico (FC) tel. +390547 675212 fax +390457 675192 eventi@adriacoast.com www.lanotterosa.it www.adriacoast.com Foto Archivio Provincia di Rimini, APT Servizi Press release, photo gallery and videos of the 2011 event are available online on the official of La Notte Rosa lanotterosa.it
www.lanotterosa.it