Visiting fellowership at the SPRU - University of Sussex at Brighton

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1 SIMONE GUERCINI (2 July 1967) Full Professor of Business Economics Dept. of Economics and Management, University of Florence, Italy Telephone (office) Telephone (home) Mobile Education June 1993 Laurea in Economia e Commercio (with full marks and honours) University of Florence Doctoral Studies (with full marks and honours) in Economics, Sant Anna School of Advanced Studies, Pisa Jan-Dec 1996 Visiting fellowership at the SPRU - University of Sussex at Brighton Academic Positions Assistant Professor of Business Economics, University of Florence Associate Professor in Business Economics, University of Florence 2005-today Full Professor in Business Economics, University of Florence Scientific Committees and Academic Assignments 1999-today 2000-today Lecturer of Marketing and International Business courses at BA, Master and PhD levels Research Fellow, PIN Consortium, University of Florence at Prato Scientific and Technical Board of the PIN Consortium, University of Florence Scientific Board of the Social Sciences Library, University of Florence 2008-today 2010-today 2011-today 2011-today Dean of the BA course in Management Internationalization and Quality, University of Florence Member of the Board of the Firenze University Press, University of Florence Member of the Board of the PIN Consortium, University of Florence Scientific Board of the Doctorate in Economics at the University of Florence Invited talks, research and teaching experiences as visiting professor Oct 1996 Nov 1998 IPAG, Nice (France), lecturer Sant Anna School of Advanced Studies, Pisa (Italy), lecturer at the Master courses in Innovation Management Ca Foscari University of Venice (Italy), lecturer at the Master Course in Management of tourism services 2001 University of Parma (Italy), invited talk at the PhD Course in Business and Market

2 March 2002 Hong Kong Polytechnic University (HKPU, Hong Kong, China), invited talk 2002 University of Urbino (Italy), invited talk at the PhD Course in Business and Market May 2002 April 2003 Oct 2006 Manchester Metropolitan University (MMU, Manchester, United Kingdom), lecturer Stockholm Business School (Stockholm University, Sweden), lecturer Stockholm Business School (Stockholm University, Sweden), invited talks New York University (Academic Programme - Stern Business School Florence), lecturer 2009 Motilal Nehru National Institute of Technology (MNNIT, Allahabad, India), PhD thesis evaluator Sant Anna School of Advanced Studies, Pisa (Italy), lecturer at the PhD Course in Management March 2010 June 2010 Sept 2010 May 2011 June 2011 March 2012 April today July 2012 Nov 2012 Jan 2013 Jan 2013 Feb-Jul 2013 Jan 2014 Feb 2014 March 2014 Sept 2014 Wake Forrest University (Greensboro, NC, United States), invited talk Poznan University of Economics (Poznan, Poland), invited talk Zhejiang Polytechnic University (Hangzhou, China), invited talk ESC Toulouse Toulouse Business School (France), invited talk Manchester Metropolitan University (MMU, Manchester, United Kingdom), PhD thesis evaluator University of Trieste (Italy), invited talk Grenoble Graduate School of Business (France), lecturer Max Planck Institute for Human Development ABC Group (Berlin, Germany), invited talk University of Bologna (Italy), invited talk University of Padova (Italy), invited talk USI University of Lugano (Switzerland), PhD thesis evaluator Max Planck Institute for Human Development ABC Group (Berlin, Germany), visiting researcher Georgia State University Robinson College of Business CIBER (Atlanta, Georgia, United States of America), research associate Aix-en-Provence University (Aix-en-Provence, France), invited talk Grenoble Graduate School of Business (France), lecturer Max Planck Institute for Human Development ABC Group (Berlin, Germany), invited talk Research interests - market knowledge and decision making, heuristics in managerial and entrepreneurial behaviour - business to business relationships, interactions and networking - fashion industry and fashion business, marketing and branding

3 - business internationalization and cross cultural marketing and management Member of the editorial board of the following academic journals Management Decision Journal of Fashion Marketing and Management IMP Journal Journal of Global Fashion Marketing Piccola Impresa Small Business Mercati e Competitività Micro & Macro Marketing Reviewer for the following academic journals Journal of Product Innovation Management Research Policy (occasional) California Management Review Industrial Marketing Management International Business Review European Journal of Marketing Journal of Business Research Journal of Business and Industrial Marketing Marketing Intelligence and Planning Review of World Economics Journal of Managerial Psychology Supply Chain Management Journal of Business to Business Marketing Journal of Brand Management City, Culture and Society Cross Cultural Management Managing Services Quality Micro & Macro Marketing International Journal of Arts Management Member of the following accademic associations AIDEA Accademia Italiana di Economia Aziendale SIM Società Italiana di Marketing EGOS European Group on Organizational Studies EMAC European Marketing Academy EURAM European Academy of Management

4 IMP Group Experiences as a consultant and trainer with the following organizations Istituto e Museo di Storia della Scienza di Firenze Knowledge Fundation, Stockholm New York University in Florence Grenoble Graduate School of Business IRPET - Istituto Regionale per la Programmazione Economica della Toscana IRIS di Prato Scuola Scienze Aziendali di Firenze Promofirenze Chamber of Commerce of Florence Unioncamere Toscana PIN di Prato Regione Toscana Camera di Commercio di Prato Apogeo Associazione Albergatori Isola d Elba Cooplat Lega Coop Toscana Servizi Coop L Arca Utilitas Ti Forma Books and Chapters in Books - Gli attori di marketing ed il marketing integrato (the marketing actors and the integrated marketing) edited by Ferrero G. (a cura di) Marketing e creazione del valore (Marketing and value creation process), G. Giappichelli Editore, Torino, 2013, pp La ricostruzione della filiera laniera sostenibile e il territorio, in Camilli F. (a cura di) La filiera sostenibile delle lane autoctone in provincia di Grosseto: produzioni green per la valorizzazione del territorio, CNR IBIMET, 2013, pp Teorie dei processi di internazionalizzazione delle imprese e dei mercati (Business and market internationalization theories), in Bursi T., Galli G. (a cura di) Marketing Internazionale, McGraw-Hill, Milano, 2012, pp Matching manufacturing and retail models in fashion, in T.-M. Choi (ed.) Fashion Supply Chain Management: Industry and Business Analysis, IGI Global, Harshey PA, Marketing cooperation and public policy in Italian networks of fashion firms, in Johanson M. and Lundberg E.(eds.) Network strategies for regional growth, Palgrave MacMillan, Basingstoke, England, Marketing e management interculturale. Attori, politiche e organizzazione (Intercultural Marketing and Management. Actors, policies and organization), il Mulino, 2010 (editor and co-author)

5 - Modelli di business, branding e relazioni di fornitura: Patrizia Pepe (Business models, branding and supply relationships: Patrizia Pepe coauthor with A.Runfola) in R.Varaldo, D.Dalli, R.Resciniti, A.Tunisini, Un tesoro emergente: le medie imprese imprese italiane nell era globale (An emerging treasury: the medium-sized Italian firms in the global era), Franco Angeli, Imprenditorialità e rapporto con il mercato dell impresa cinese a Prato (Entrepreneurship and relation with the market in the Chinese firm at Prato), in L.Visconti, E.Napolitano (a cura di) Cross Generation Marketing, Egea, Milano, Il marketing delle destinazioni commerciali (Destination marketing and shopping center promoters), Franco Angeli, Milano, Marketing per il governo di impresa (Marketing for corporate governance), Giappichelli, Torino, 2006 (coauthor with A.Burresi and G.M.Aiello) - Marketing della moda. Temi emergenti nel tessile-abbigliamento (Fashion marketing. Emerging issues in textile and clothing), FUP, Firenze, 2005 (editor A.Burresi) - La conoscenza di mercato del vertice d impresa (The market knowledge of top decision makers), Franco Angeli, Milano, L imprenditorialità cinese nel distretto industriale di Prato (The Chinese entrepreneurship in the industrial district of Prato), Olschki, Firenze, 2002 (coauthor with M.Colombi and A.Marsden) - Schemi di negoziato e tecniche di comunicazione per il tessile-abbigliamento (Bargaining and promotion for textile and clothing), FUP, Firenze, 2002 (coauthor with R.Piovan) - Il cambiamento della distribuzione in Toscana negli anni novanta. Verso nuovi profili di modernità (The evolution of retail in Tuscany. Beyond modernità profiles), Franco Angeli, Milano, 2002 (editor A.Burresi) - Prodotti turistici evoluti (Advanced products in tourism), Giappichelli, Torino, 2001 (editor M.Rispoli) - Processi d internazionalizzazione della R&S d impresa (Internationalization processes in the business R&D), Giappichelli, Torino, Profili innovativi d impresa nei settori tipici dell industria toscana (Innovative profiles in the mature industry in Tuscany), Franco Angeli, Milano, 1999 (editor A.Burresi) Articles in refereed journals - Heuristics in customer-supplier interaction, Industrial Marketing Management (forthcoming, coauthored with A. La Rocca, A.Runfola and I. Snehota) - Buyer-seller interaction in facility services: emerging paradoxes in the outsourcing approach of Italian Municipalities, Journal of Service Theory and Practice (forthcoming coauthored with S.Ranfagni) - Actors roles in interaction and innovation in local systems: a conceptual taxonomy, Journal of Business and Industrial Marketing, vol. 30, n. 3/4, 2015 (forthcoming coauthored with A.Runfola) - Consumer ethnocentrism, national identity and cosmopolitanism in Italy: A study on purchase behavior of domestic versus foreign-made products, Micro & Macro Marketing (forthcoming coauthored with D.Vianelli and J.Reardon) - Profiting from creative performance and business model over time. A case analysis in the Italian design industry, International Studies on Management and Organization, vol. 44, n. 4,

6 2014, pp Trends in middle class as a driver for strategic marketing, Mercati & Competitività, n. 3, 2014, pp (co-authored with T.Cavusgil) - Interaction behavior in business relationships and heuristics: issues for management and research agenda, Industrial Marketing Management, vol. 43, issue 6, 2014, pp (coauthored with A. La Rocca, A.Runfola and I. Snehota) - Exploring brand associations. An innovative methodological approach, European Journal of Marketing, vol. 48, issue 5/6, 2014, pp (coauthored with B.Crawford Camiciottoli and S.Ranfagni) - Deep authenticity in SCM: a case of action research, Journal of Consumer Behaviour, vol. 13, issue 3, pp (coauthored with S.Ranfagni) - New qualitative research methodologies in management, Management Decision, vol. 52, issue 4, 2014, pp An interdisciplinary method for brand association research, Management Decision, vol. 52, issue 4, 2014, pp (coauthored with S.Ranfagni and B.Crawford) - Time in business to business interaction. A case analysis in textile and clothing, Journal of Global Fashion Marketing, vol. 5, n. 1, 2014, pp (coauthored with S.Ranfagni and A.Runfola) - Guanxi and distribution in China: the case of Ferrero Group, International Review of Retail, Distribution and Consumer Research, vol. 24, n. 3,2014, pp (coauthored with S.Ranfagni) - Sustainability and luxury: the Italian case of a supply chain based on native wool, Journal of Corporate Citizenship, 2013, issue 52, December 2013, pp (co-authored with S.Ranfagni) - Le medie imprese tra continuità strategic e cambiamento nella crisi economica mondiale, Mercati & Competitività, n. 3, 2013, pp (co-authored with L.Ferrucci) - Integrating country-of-origin image and brand image in corporate rebranding: the case of China, Marketing Intelligence & Planning, vol. 31, n. 5, 2013, pp (co-authored with S.Ranfagni) - Fast fashion companies coping with internationalization. Driving the change or changing the model?, Journal of Fashion Marketing and Management, vol. 17, issue 2, pp (coauthored with A.Runfola) - New business models in online hotel distribution: emerging private sales versus leading IDS, Service Business, vol. 7, n. 2, 2013, pp (co-authored with A.Runfola and M.Rosati) - Discontinuity in interaction. Findings from two cases in the Italian context, Mercati & Competitività, n. 1, 2013, pp (co-authored with A.Runfola, G.Gregori, and A.Perna) - Rebranding strategies for the Chinese market, Finanza Marketing & Produzione, anno XXIX, n. 4, 2012, pp (co-authored with S.Ranfagni) - Processi euristici e marketing imprenditoriale, Piccola Impresa / Small Business, n. 3, 2012, pp A strategic supply chain approach: consortium marketing in the Italian leatherwear industry, Marketing Intelligence and Planning, vol. 30, issue 7, 2012, pp (co-authored with A.G.Woodside) - New approaches to heuristic processes and entrepreneurial cognition of the market, Journal of Research in Marketing and Entrepreneurship, vol. 14, issue 2, 2012, pp

7 - Relational paths in business network dynamics: evidence from the fashion industry, Industrial Marketing Management, vol. 41, 2012, pp (co-authored with A.Runfola) - Reorganizing business networks and innovation: Two cases of Italian textiles producers, IMP Journal, 2012, vol. 6, issue 1, pp (co-authored with A.Runfola) - Defining market approaches in cultural organizations: an analysis of Italian theatres, Arts Marketing, vol. 2, issue 1, 2012, pp (co-author S.Ranfagni) - Creation of fashion trends and role of the bureau de style for textile innovation, Journal of Global Fashion Marketing, vol. 3, n. 1, 2012, pp (co-author S.Ranfagni) - Integrating design and fashion marketing, Journal of Global Fashion Marketing, vol. 3, n. 1, 2012, pp Business networks and retail internationalization: a case analysis in the fashion industry, Industrial Marketing Management, 2010, vol. 39, n. 6, August-September 2010, pp (co-authored with A.Runfola) - Stephen Brown, writing Marketing. Literary lessons from academic authorities. Book review, Journal of Business to Business Marketing, vol. 17, n.2, May 2010, pp Il cambiamento tecnologico nella distribuzione del prodotto alberghiero: nuovi modelli, attori e problemi emergenti (Techological change in the hotellerie product retailing: new models, actors, and emerging problems), Micro & Macro Marketing, 2010 (coauthor with A.Runfola and M.Rosati), XIX, n.3, pp Relazioni tra brand e punto vendita per lo sviluppo di nuovi mercati per le imprese italiane della moda (Relations between brand and point of sale and emerging markets for the Italian fashion firms), Mercati e Competitività, n.2, 2010 (coauthor with G.Aiello), n.2, pp The integration between marketing and purchasing in the traceability process, Industrial Marketing Management, vol. 38, n. 8, November 2009, pp (coauthor with A.Runfola), vol. 38, n.8, pp On line media market and new advertising agencies. Analysis of an Italian case, Journal of Service Science and Management, vol.2, n.3, June 2009, pp Matching format strategy and sourcing strategy in clothing retail. A conceptual representation, International Journal of Process Management and Benchmarking, vol.2, issue.3, 2008, pp Le nuove agenzie di comunicazione nell on line media market (The new advertising agencies in the on line media market), Economia e Diritto del Terziario, n.2, 2008, pp Alternative di acquisto e negoziazione acquirente-fornitore. Approcci a confronto, Finanza Marketing e Produzione, anno XXV, n. 4, dicembre, 2007 pp (coauthor with A.Runfola) - Cognitive source and clothing retail: some results from an empirical research in the Italian fashion market, Journal of Fashion Marketing & Management, vol. 11, no.3, July 2007 (coauthor S.Ranfagni) - Market knowledge in clothing retail: results from a research survey, Sinergie, Special Issue Heterogeneity, Diversification and Performance, 26, April 2007 (coauthor S.Ranfagni) - La relazione tra acquirente e fornitore di semilavorati tessili: rappresentazione delle alternative e strategie di negoziazione (Buyer-seller relationship and textile supplire: alternative representation and negotiation strategies), Mercati e Competitività, n.3/2006, Marketing imprenditoriale, marketing manageriale e conoscenza di mercato del vertice d impresa (Entrepreneurial marketing, managerial marketing and market knowledge of top

8 decision makers), Mercati e Competitività, n.1/2005, Sourcing strategies in clothing retail firms: product complexity versus overseas supply chain, Journal of Customer Behaviour, vo.3, 2004, (coauthor A.Runfola) - International competitive change and strategic behaviour of Italian textile-apparel firms, Journal of Fashion Marketing and Management, vo.8, no.3, July 2004, Developing the researcher-manager interface in the case analysis process, Management Decision, vo.42, no.3/4, 2004, Entrepreneurial image of the demand in the Italian yarn firms, Journal of Fashion Marketing and Management, vo.7, no.3, 2003, Marketing integrato e offerta di servizi localizzata. Il caso della rete dei musei scientifici fiorentini (Integrated marketing and service supply. The case of the Florentine scientific museums), Economia e diritto del terziario, n. 3, 2002, Relation between branding and growth of the firm in new quick fashion formulas: Analysis of an Italian case, Journal of Fashion Marketing and Management, vol. 5, n. 1, February 2001, Il potenziamento delle capacità del vertice aziendale nelle piccole e medie imprese (The empowerment of entrepreneurial capabilities in small and medium sized firms), Piccola Impresa/Small Business, n. 3, 2000, Internationalisation Growth as Integration of R&D Activities. Evidence from Large Multinational Companies, LEM Working Paper, no. 23, 1999, Scuola Sant Anna di Pisa - R&S multinazionale e comportamenti strategici d impresa: alcune riflessioni preliminari (Multinational R&D and firm strategic behaviour), Economia e politica industriale, vol. 94, 1997, L internazionalizzazione della R&S nei comportamenti strategici d impresa (Internationalization of the R&D and firm strategic behaviour), Sinergie, vol. 42, 1997, (coauthor M.Paoli) - R&D Internationalisation in the Strategic Behaviour of the Firm, STEEP Paper, no. 39, 1997, SPRU-University of Sussex at Brighton (coauthor M.Paoli) - Strategie di crescita esterna e formazione di complessi multinazionali: realtà aziendali nella componentistica ad alta tecnologia (External growth strategies and multinational networks: cases in the high tech components manufacturers), Studi & informazioni, n. 1, 1995, Recent referred conference proceedings - Interazione, apprendimento e liabilities nell internazionalizzazione delle imprese italiane della moda, XI Convegno Annuale Società Italiana di Marketing food Marketing: mercati, filiere, sostenibilità e strategie di marca, Modena, settembre, (co-author M.Milanesi) - Interaction approach and liabilities: A case analysis of start-up firms, 30th Annual IMP Conference, Kedge Business School, Bordeaux, France, 4 6 September (co-author M.Milanesi) - Small-medium sized manufacturers internationalization through retail stores openings abroad. A case study of the Italian fashion industry, CIMaR Conference 2014, Victoria University, Victoria, British Columbia, Canada, June (co-author A.Runfola) - Entreprendre autrement: l entrepreneur tribale, Acte Journée AEI-AIREPME, Entrepreneuriat et PME: enjeux et perspectives, Kedge Business School, Marseille, 23 Mai 2014 (co-author B.Cova)

9 - Buyer-seller interactions in facility services: purchasing models and emerging paradoxes, 42 nd EMAC Annual Conference, Lost in translation. Marketing in an interconnected world, Istanbul Technical University, Istanbul, June (co-author S.Ranfagni) - A resource network view of relationship beginning: A case analysis in the mechanical industry, NoRD2012 workshop, Umeå, Sweden, 10th-12th October 2012 (co-authors A.Perna, A. Runfola, G.L. Gregori) - Discontinuity in interaction. Findings from two cases in the Italian context, 28th Annual IMP Conference Combining the social and technological aspects of innovation: relationships and networks, Università Cattolica del Sacro Cuore, Roma, Italy, September 2012 (coauthors A.Perna, A. Runfola, G.L. Gregori) - Business network as organizational memory and heuristic problem solving. Insights from a literature review, 28th Annual IMP Conference Combining the social and technological aspects of innovation: relationships and networks, Università Cattolica del Sacro Cuore, Roma, Italy, September Paradoxes in interactions between buyer and supplier in facilities management, 28th Annual IMP Conference Combining the social and technological aspects of innovation: relationships and networks, Università Cattolica del Sacro Cuore, Roma, Italy, September 2012 (coauthors S. Ranfagni, A.R. Petrella) - Business relationship crisis and local entrepreneurial community change. A conceptual framework, 28th Annual IMP Conference Combining the social and technological aspects of innovation: relationships and networks, Università Cattolica del Sacro Cuore, Roma, Italy, September 2012 (co-author A. Runfola) - How does industrial firms face customer relationship crisis? Evidences from Italian textile manufacturers, 41st EMAC Annual Conference Marketing to citizens: Going beyond customers and consumers, ISCTE Business School, Lisbon, May 2012 (co-author A.Runfola) - New approaches to heuristic processes and entrepreneurial cognition of the market, EURAM 2012 Annual Conference Social innovation for competitiveness, organizational performance and human excellence, Rotterdam School of Management - Erasmus University, Rotterdam, 6-8 June Social and green sustainability and the Italian Mediterranean fashion brands, 9 Giornata di Studio sul Marketing Mediterraneo, Marsiglia, 29 giugno 2012 (co-author S.Ranfagni) - The integration of netnography and text mining for the representation of brand image in fashion blogs, 11th International Congress Marketing Trends, Venice, January 20th-22nd 2012 (co-authors B.Crawford Camiciottoli and S.Ranfagni) - Integrating netnography and textmining to analyze brand associations in Italian Mediterranean fashion brands, 8 Giornata di Studio sul Marketing Mediterraneo, Pisa, 18 novembre 2011 (co-authors S.Ranfagni and B.Crawford Camiciottoli) - Competence shifts and the substitution of the focal firm in the business network, 31st SMS Annual International Conference on Strategies for a Multi-Polar World: National Institutions and Global Competition, Miami, Florida, 6-9 November 2011 (co-author C.Lechner and G.Gueguen) - Heuristic processes and entrepreneurial marketing, 3 Workshop I processi innovative nelle piccole imprese. Le sfide oltre la crisi, Università degli Studi di Urbino Carlo Bo, Urbino, settembre Relational paths in business network dynamics: evidence from the fashion industry, 27th

10 Annual IMP Conference The impact of globalization on networks and relationship dynamics, University of Strathclyde, Glasgow, Scotland, 1-3 September 2011 (co-author A.Runfola) - The stability of the focal firm in the business network: the effect of the competence shifts, 27th Annual IMP Conference The impact of globalization on networks and relationship dynamics, University of Strathclyde, Glasgow, Scotland, 1-3 September 2011 (co-authors C.Lechner and G.Gueguen) - Guanxi networks and distribution chiannels in the Chinese market, 16th Conference of the European Association for Education and Research in the Commercial Distribution (EAERCD), Parma, 29th June 1st July 2011 (co-author S.Ranfagni) - Reorganizing business networks and innovation: two cases of Italian textile producers, IMP Journal Seminar, University of Uppsala, March 31 April 1, 2011 (co-author A.Runfola) - Fashion branding to retailers and consumers in consortium marketing, International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR), ZHAW and Warwick Business School, 15th and 16th February, Zürich, Switzerland, 2011 (co-author A.Woodside) - Integrating branding strategy and country of origin image in the Chinese market, International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR), ZHAW and Warwick Business School, 15th and 16th February, Zürich, Switzerland, 2011 (co-author S.Ranfagni) - La rappresentazione del tempo nelle reti di marketing. Il caso dell interazione acquirentefornitore nel sistema moda, 10th International Congress Marketing Trends, Paris, January 20th-22nd, 2011 (coauthor S.Ranfagni and A.Runfola) - Distanza psichica e gatekeeping nell internazionalizzazione dell impresa moda, VII Convegno Annuale Società Italiana di Marketing, Ancona settembre, 2010 (coauthor A.Runfola) - Time as process and time as product in business networks. The case of manufacturer-retailer interaction in fashion, 26th Annual IMP Conference Business Networks Globality, Regionality, Locality, Corvinus University of Budapest, Budapest, Hungary, 2-4 September, 2010 (co-author S.Ranfagni and A.Runfola) - Electronic channels for small sized hotel businesses: some insights from the Italian case, 13th Toulon-Verona Conference, International Conference in Quality and Service Science, University of Coimbra, Coimbra, Portugal, 2-4 September, 2010 (co-author A.Runfola and M.Rosati) - Consumer ethnocentrism, national identity and cosmopolitanism in Italy: A study on purchase behaviour of domestic versus foreign-made products, 9th International Congress Marketing Trends, Università degli Studi Ca Foscari di Venezia, Venice, January 21 st -23 rd (coauthor D.Vianelli and J.Raerdon) Chronological list of publications and other works GUERCINI S., LA ROCCA A., RUNFOLA A., SNEHOTA I. (2014) Heuristics in customersupplier interaction, Industrial Marketing Management, forthcoming. GUERCINI S., RANFAGNI S., Buyer-seller interaction in facility services: emerging paradoxes in the outsourcing approach of Italian Municipalities, Journal of Service Theory and Practice, forthcoming.

11 VIANELLI D., REARDON J., GUERCINI S. (2014), Asymmetric Relationships among Consumer Ethnocentrism, National Identification, and Cosmopolitanism, Micro & Macro Marketing, forthcoming. GUERCINI S., RUNFOLA A. (2015), Actors roles in interaction and innovation in local systems: a conceptual taxonomy, Journal of Business and Industrial Marketing, vol. 30, no. 3/4, forthcoming. GUERCINI S. (2014) Profiting from creative performance and business model over time. A case analysis in the Italian design industry, International Studies on Management and Organization, vol. 44, no. 4, pp GUERCINI S. (2014) Made in Italy that appeals to the Chinese, Scenari Internazionali, vol. 1, n. 1, July-September, pp CAVUSGIL T., GUERCINI S. (2014) Trends in middle class as a driver for strategic marketing, Mercati & Competitività, n. 3, pp GUERCINI S., MILANESI M. (2014) Interazione, apprendimento e liabilities nell internazionalizzazione delle imprese italiane della moda, XI Convegno Annuale Società Italiana di Marketing food Marketing: mercati, filiere, sostenibilità e strategie di marca, Modena, settembre, GUERCINI S., MILANESI M. (2014) Interaction approach and liabilities: A case analysis of startup firms, 30th Annual IMP Conference, Kedge Business School, Bordeaux, France, 4 6 September GUERCINI S., RUNFOLA A. (2014) Small-medium sized manufacturers internationalization through retail stores openings abroad. A case study of the Italian fashion industry, CIMaR Conference 2014, Victoria University, Victoria, British Columbia, Canada, June. COVA B., GUERCINI S. (2014) Entreprendre autrement: l entrepreneur tribale, Acte Journée AEI- AIREPME, Entrepreneuriat et PME: enjeux et perspectives, Kedge Business School, Marseille, 23 Mai, pp GUERCINI S., LA ROCCA A., RUNFOLA A., SNEHOTA I. (2014) Interaction behaviors in business relationships and heuristics: Issues for management and research agenda, Industrial Marketing Management, vol. 43, issue 6, pp DOI: /j.indmarman CRAWFORD CAMICIOTTOLI B., RANFAGNI S., GUERCINI S. (2014) Exploring brand associations. an innovative methodological approach, European Journal of Marketing, vol. 48, issue 5/6, pp DOI /EJM GUERCINI S. (2014) New qualitative research methodologies in management, Management Decision, vol. 52, issue 4, pp DOI: /MD RANFAGNI S., GUERCINI S., CRAWFORD CAMICIOTTOLI B. (2014) An interdisciplinary method for brand association research, Management Decision, vol. 52, issue 4, pp DOI: /MD RANFAGNI S., GUERCINI S. (2014) Deep authenticity in SCM: a case of action research, paper submitted to Journal of Consumer Behaviour, vol. 13, issue 3, pp DOI: /cb.1481

12 RANFAGNI S., GUERCINI S. (2014) Guanxi and distribution in China: the case of Ferrero Group, International Review of Retail, Distribution and Consumer Research, Vol. 24, issue 3, pp DOI: / GUERCINI S., RANFAGNI S. (2014) Sostenibilità e lusso nella filiera del tessile-abbigliamento: il caso Med-Laine, 13th International Marketing Trends Conference, Università Ca Foscari, Venezia, 24th-25th January GUERCINI S., RANFAGNI S., RUNFOLA A. (2014) Time in business to business interactions. A case analysis in textile and clothing, Journal of Global Fashion Marketing, vol. 5, no. 1, pp DOI: / GUERCINI S., RANFAGNI S. (2013) Sustainability and luxury: the Italian case of a supply chain based on native wools, Journal of Corporate Citizenship, issue 52, December, pp GUERCINI S., MILANESI M., DEI OTTATI G. (2013) Global and local business networks in the growth of the Chinese firm in Prato, 6 th Chinese in Prato and 4 th Wenzhouese Diaspora Symposia on Chinese migration entrepreneurship and development in the new global economy, October. GUERCINI S., PUCCI T., SIMONI C., ZANNI L. (2013) Uno, dieci, cento effetti Made in. Evidenze empiriche da un analisi comparata internazionale, X Convegno Annuale Società Italiana di Marketing, Milano, 3-4 ottobre, GUERCINI S., RUNFOLA A. (2013) Il ruolo dell interazione acquirente-fornitore nell evoluzione dei sistemi locali: tassonomia concettuale ed esperienze nel tessile, X Convegno Annuale Società Italiana di Marketing, Milano, 3-4 ottobre, AIELLO G., BURATTI N., COZZI G., FERRERO G., GREGORI G.L., GUERCINI S. (2013) Presentazione, in Ferrero G. (a cura di) Marketing e creazione del valore, G. Giappichelli Editore, Torino. GUERCINI S. (2013) Gli attori di marketing ed il marketing integrato, in Ferrero G. (a cura di) Marketing e creazione del valore, G. Giappichelli Editore, Torino. GUERCINI S. (2013) Processi evolutivi nei comportamenti di consumo, in Ferrero G. (a cura di) Marketing e creazione del valore, G. Giappichelli Editore, Torino. PERNA A., RUNFOLA A., GUERCINI S., GREGORI G. (2013) Serendipity in business relationship beginning, 29 th Annual IMP Conference Building and managing relationships in a global network: challenges and necessary capabilities, Georgia State University, Atlanta, United States, August 30 September GUERCINI S., LA ROCCA A., RUNFOLA A., SNEHOTA I. (2013) Heuristics in business interaction, 29 th Annual IMP Conference Building and managing relationships in a global network: challenges and necessary capabilities, Georgia State University, Atlanta, United States, August 30 September GUERCINI S., MILANESI M. (2013) Learning in interaction and liability of foreignness. The case of an Italian firm in Russia, 29 th Annual IMP Conference Building and managing relationships in a global network: challenges and necessary capabilities, Georgia State University, Atlanta, United States, August 30 September

13 GUERCINI S., RUNFOLA A. (2013) Disruptive interaction. Emerging issues and research propositions, 29 th Annual IMP Conference Building and managing relationships in a global network: challenges and necessary capabilities, Georgia State University, Atlanta, United States, August 30 September FERRUCCI L., GUERCINI S. (2013) Le medie imprese tra continuità strategica e cambiamento nella crisi economica mondiale, Mercati & Competitività, n. 3, pp GUERCINI S., RANFAGNI S. (2013) Integrating country-of-origin image and brand image in corporate rebranding: the case of China, Marketing Intelligence and Planning, vol. 31, no. 5, pp GUERCINI S., MILANESI M. (2013) La ricerca sulle liabilities nell internazionalizzazione delle reti distributive, paper presentato a Il Decimo Workshop c.met05, Firenze, luglio. GUERCINI S., RANFAGNI S. (2013) La ricostruzione della filiera laniera sostenibile e il territorio, in Camilli F. (a cura di) La filiera sostenibile delle lane autoctone in provincia di Grosseto: Produzioni green per la valorizzazione del territorio, CNR IBIMET, ISBN , pp GUERCINI S., LECHNER C. (2013) The stability of the focal firm in the business network: the effect of competence, 29th EGOS Colloquium, Bridging Continents, Cultures and Worldviews, Montréal, Canada, July 4 6, LECHNER C., GUERCINI S. (2013) From absorptive capacity fo competence attrition: A linguistic-based theory on external knowledge acquisition, 29th EGOS Colloquium, Bridging Continents, Cultures and Worldviews, Montréal, Canada, July 4 6, RANFAGNI S., GUERCINI S. (2013) Business interactions in facility services: emerging paradoxes in the purchasing approach in Italian municipalities, Naple Forum Service, Ischia, June. RANFAGNI S., GUERCINI S. (2013) Buyer-seller interactions in facility services: purchasing models and emerging paradoxes, 42 nd EMAC Annual Conference, Lost in translation. Marketing in an interconnected world, Istanbul Technical University, Istanbul, June 4-7. RUNFOLA A., GUERCINI S. (2013) Fast fashion companies coping with internationalization. Driving the change or changing the model?, Journal of Fashion Marketing and Management, vol. 17, issue 2, pp RUNFOLA A., ROSATI M., GUERCINI S. (2013) New business models in online hotel distribution: emerging private sales versus leading IDS, Service Business, vol. 7, issue 2, pp GUERCINI S., LECHNER C. (2013) Competence attrition and absorptive capacity: What organizations do and what organizations know, working paper presented, Università degli Studi di Padova, Padova 30 ottobre. RUNFOLA A., GUERCINI S., GREGORI G.L., PERNA A. (2013) Discontinuity in interaction. Findings from two cases in the Italian context, Mercati & Competitività, n. 1, pp GUERCINI S. (forthcoming) New qualitative research methodologies in management: Guest editorial, Management Decision.

14 GUERCINI S., RANFAGNI S. (2013) Integrating country-of-origin image and brand image in corporate rebranding: the case of China, Marketing Intelligence and Planning, vol. 31, no. 5. FERRUCCI L., GUERCINI S. (2013) Le medie imprese tra continuità strategica e cambiamento nella crisi economica mondiale, Mercati & Competitività, n. 3. GUERCINI S., RANFAGNI S. (2013) La ricostruzione della filiera laniera sostenibile e il territorio, in Camilli F. (a cura di) La filiera sostenibile delle lane autoctone in provincia di Grosseto: Produzioni green per la valorizzazione del territorio, CNR IBIMET, pp RANFAGNI S., GUERCINI S. (2013) Buyer-seller interactions in facility services: purchasing models and emerging paradoxes, 42 nd EMAC Annual Conference, Lost in translation. Marketing in an interconnected world, Instanbul Technical University, Istanbul, June 4-7. RUNFOLA A., GUERCINI S. (2013) Fast fashion companies coping with internationalization. Driving the change or changing the model?, Journal of Fashion Marketing and Management, vol. 17, issue 2, pp RUNFOLA A., ROSATI M., GUERCINI S. (2013) New business models in online hotel distribution: emerging private sales versus leading IDS, Service Business, vol. 7, issue 2, pp RUNFOLA A., GUERCINI S., PERNA A., GREGORI G.L. (2013) Discontinuity in interaction. Findings from two cases in the Italian context, Mercati & Competitività, n. 1, pp GUERCINI S., RANFAGNI S. (2012) Rebranding strategies for the Chinese market, Finanza Marketing & Produzione, anno XXIX, n. 4, pp GUERCINI S. (2012) Processi euristici e marketing imprenditoriale, Piccola Impresa / Small Business, n. 3, pp PERNA A., RUNFOLA A., GUERCINI S., GREGORI G.L. (2012) A resource network view of relationship beginning: A case analysis in the mechanical industry, NoRD2012 workshop, Umeå, Sweden, 10 th -12 th October. GUERCINI S., WOODSIDE A. (2012) A strategic supply chain approach: consortium marketing in the Italian leatherwear industry, Marketing Intelligence and Planning, vol. 30, issue 7, pp GUERCINI S. (2012) New approaches to heuristic processes and entrepreneurial cognition of the market, Journal of Research in Marketing and Entrepreneurship, vol. 14, issue 2, pp RUNFOLA A., GUERCINI S., GREGORI G.L., PERNA A. (2012) Discontinuity in interaction. Findings from two cases in the Italian context, 28 th Annual IMP Conference Combining the social and technological aspects of innovation: relationships and networks, Università Cattolica del Sacro Cuore, Roma, Italy, September GUERCINI S. (2012) Business network as organizational memory and heuristic problem solving. Insights from a literature review, 28 th Annual IMP Conference Combining the social and technological aspects of innovation: relationships and networks, Università Cattolica del Sacro Cuore, Roma, Italy, September GUERCINI S., RANFAGNI S., PETRELLA A.R. (2012) Paradoxes in interactions between buyer and supplier in facilities management, 28 th Annual IMP Conference Combining the social and

15 technological aspects of innovation: relationships and networks, Università Cattolica del Sacro Cuore, Roma, Italy, September GUERCINI S., RUNFOLA A. (2012) Business relationship crisis and local entrepreneurial community change. A conceptual framework, 28 th Annual IMP Conference Combining the social and technological aspects of innovation: relationships and networks, Università Cattolica del Sacro Cuore, Roma, Italy, September GUERCINI S., RUNFOLA A. (2012) Relational paths in business network dynamics: evidence from the fashion industry, Industrial Marketing Management, vol.41, issue 5, July, pp GUERCINI S., RUNFOLA A. (2012) Reorganizing business networks and innovation: two cases of Italian textile producers, The IMP Journal, vol. 6, issue 1, pp GUERCINI S. (2012) Heuristics in the Textile Industry, talk at the Max Planck Institute for Human Development, Adaptive Behavior and Cognition Group, Berlin, 2 nd July. GUERCINI S., RANFAGNI S. (2012) Social and green sustainability and the Italian Mediterranean fashion brands, 9 Giornata di Studio sul Marketing Mediterraneo, Marsiglia, 29 giugno. GUERCINI S. (2012) New approaches to heuristic processes and entrepreneurial cognition of the market, EURAM 2012 Annual Conference Social innovation for competitiveness, organizational performance and human excellence, Rotterdam School of Management - Erasmus University, Rotterdam, 6-8 June. RUNFOLA A., GUERCINI S. (2012) How does industrial firms face customer relationship crisis? Evidences from Italian textile manufacturers, 41 st EMAC Annual Conference Marketing to citizens: Going beyond customers and consumers, ISCTE Business School, Lisbon, May. GUERCINI S., RANFAGNI S. (2012) Defining market approaches in cultural organizations: an analysis of Italian theatres, Arts Marketing: An International Journal, vol. 2, issue 1, pp GUERCINI S. (2012) Teorie dei processi di internazionalizzazione delle imprese e dei mercati, in Bursi T., Galli G. (a cura di) Marketing Internazionale, McGraw-Hill, Milano, pp GUERCINI S. (2012) Integrating design and fashion marketing, Journal of Global Fashion Marketing, vol. 3, n. 1, pp GUERCINI S., RANFAGNI S. (2012) Creation of fashion trends and role of the bureau de style for textile innovation, Journal of Global Fashion Marketing, vol. 3, n. 1, pp CRAWFORD CAMICIOTTOLI B., GUERCINI S., RANFAGNI S. (2012) The integration of netnography and text mining for the representation of brand image in fashion blogs, 11 th International Congress Marketing Trends, Venice, January 20th-22nd. GUERCINI S., RANFAGNI S., CRAWFORD CAMICIOTTOLI B. (2011) Integrating netnography and textmining to analyze brand associations in Italian Mediterranean fashion brands, 8 Giornata di Studio sul Marketing Mediterraneo, Pisa, 18 novembre. LECHNER C., GUERCINI S., GUEGUEN G. (2011) Competence shifts and the substitution of the focal firm in the business network, 31 st SMS Annual International Conference on Strategies for a Multi-Polar World: National Institutions and Global Competition, Miami, Florida, 6-9 November 2011.

16 GUERCINI S., RUNFOLA A. (2011) Le risposte alla crisi nella relazione acquirente-fornitore. Elementi emergenti dallo studio di casi di imprese tessili pratesi, VIII Convegno Annuale Società Italiana di Marketing, Roma, settembre. GUERCINI S. (2011) Heuristic processes and entrepreneurial marketing, 3 Workshop I processi innovative nelle piccole imprese. Le sfide oltre la crisi, Università degli Studi di Urbino Carlo Bo, Urbino, settembre. GUERCINI S. (2011) Percezioni emergenti sul rapporto tra cliente cinese e made in Italy e processi di rebranding, paragrafo in T. Vescovi (a cura di) Libellule sul drago. Modelli di business e strategie di marketing per le imprese italiane in Cina, Cedam, Padova, pp GUERCINI S., RUNFOLA A. (2011) Relational paths in business network dynamics: evidence from the fashion industry, 27 th Annual IMP Conference The impact of globalization on networks and relationship dynamics, University of Strathclyde, Glasgow, Scotland, 1-3 September GUERCINI S., LECHNER C., GUEGUEN G. (2011) The stability of the focal firm in the business network: the effect of the competence shifts, 27 th Annual IMP Conference The impact of globalization on networks and relationship dynamics, University of Strathclyde, Glasgow, Scotland, 1-3 September GUERCINI S., RANFAGNI S. (2011) Guanxi networks and distribution chiannels in the Chinese market, 16th Conference of the European Association for Education and Research in the Commercial Distribution (EAERCD), Parma, 29th June 1st July. GUERCINI S. (2011) Matching manufacturing and retail models in fashion, in T.-M. Choi (ed.) Fashion Supply Chain Management: Industry and Business Analysis, IGI Global, Harshey PA, pp GUERCINI S., RUNFOLA A. (2011) Integration and substitution in buyer-seller relationship crisis, working paper presented at the ESC Toulouse Business School, Toulouse, May 13th GUERCINI S., RUNFOLA A. (2011) Reorganizing business networks and innovation: Two cases of Italian textile producers, IMP Journal Seminar, Uppsala University, Uppsala, Museum Gustavianum, March 31th April 1st. GUERCINI S., WOODSIDE A. (2011) Fashion branding to retailers and consumers in consortium marketing, International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR), ZHAW and Warwick Business School, 15 th and 16 th February, Zürich, Switzerland. GUERCINI S., RANFAGNI S. (2011) Integrating branding strategy and country of origin image in the Chinese market, International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR), ZHAW and Warwick Business School, 15 th and 16 th February, Zürich, Switzerland. GUERCINI S., RANFAGNI S., RUNFOLA A. (2011) La rappresentazione del tempo nelle reti di marketing. Il caso dell interazione acquirente-fornitore nel sistema moda, 10 th International Congress Marketing Trends, Paris, January 20th-22nd. GUERCINI S., RUNFOLA A., ROSATI M. (2010) Il cambiamento tecnologico nella distribuzione del prodotto alberghiero: nuovi modelli, attori e problemi emergenti, Micro & Macro Marketing, anno XIX, n. 3, dicembre, pp

17 GUERCINI S., RUNFOLA A. (2010) Marketing cooperation and public policy in Italian networks of fashion firms, in Johanson M., Lundberg E. (eds.) Network strategies for regional growth, Palgrave MacMillan, Basingstoke, England, pp GUERCINI S. (2010) (a cura di) Marketing e management interculturale. Attori, politiche e organizzazione, il Mulino, Bologna. GUERCINI S. (2010) Introduzione, in Guercini S. (a cura di) Marketing e management interculturale. Attori, politiche e organizzazione, il Mulino, Bologna, pp GUERCINI S. (2010) La conoscenza di mercato del vertice aziendale etnico, in Guercini S. (a cura di) Marketing e management interculturale. Attori, politiche e organizzazione, il Mulino, Bologna, pp GUERCINI S. (2010) Marketing interculturale tra temi consolidati ed emergenti, in Guercini S. (a cura di) Marketing e management interculturale. Attori, politiche e organizzazione, il Mulino, Bologna, pp GUERCINI S., RUNFOLA A. (2010) Distanza psichica e gatekeeping nell internazionalizzazione dell impresa moda, VII Convegno Annuale Società Italiana di Marketing, Ancona, settembre. GUERCINI S., RANFAGNI S., RUNFOLA A. (2010) Time as process and time as product in business networks. The case of manufacturer-retailer interaction in fashion, 26 th Annual IMP Conference Business Networks Globality, Regionality, Locality, Corvinus University of Budapest, Budapest, Hungary, 2-4 September. GUERCINI S., RUNFOLA A., ROSATI M. (2010) Electronic channels for small sized hotel businesses: some insights from the Italian case, 13 th Toulon-Verona Conference, International Conference in Quality and Service Science, University of Coimbra, Coimbra, Portugal, 2-4 September. GUERCINI S. (2010) Branding in the fast fashion, paper presented at the PUE Branding Day, Poznan University of Economics, Poznan, Poland. GUERCINI S., RUNFOLA A. (2010) Business networks and retail internationalization: a case analysis in the fashion industry, Industrial Marketing Management, vol. 39, n. 6, August- September, pp AIELLO G., GUERCINI S. (2010) Relazioni tra brand e punto vendita per lo sviluppo di nuovi mercati per le imprese italiane della moda, Mercati & Competitività Rivista della Società Italiana di Marketing, n. 2, pp GRASSINI L., GUERCINI S., RANFAGNI S. (2010) Choice behaviour in cultural consumption: results from and empirical research in Italian theatres, III International Conference on Tourism and Environment, 20th-21st May, Florence. GUERCINI S. (2010) Writing marketing. Literary lessons from academic authorities. Book review, Journal of Business to Business Marketing, vol. 17, n. 2, pp BURRESI A., GUERCINI S. (2010) Le peculiarità e l evoluzione dei rapporti di canale nel tessileabbigliamento, 9 th International Congress Marketing Trends, Università degli Studi Ca Foscari di Venezia, Venice, January 21 st -23 rd.

18 VIANELLI D., REARDON J., GUERCINI S. (2010) Consumer ethnocentrism, national identity and cosmopolitanism in Italy: A study on purchase behaviour of domestic versus foreign-made products, 9 th International Congress Marketing Trends, Università degli Studi Ca Foscari di Venezia, Venice, January 21 st -23 rd. GUERCINI S. (2009) The evolution of the manufacturer-retailer interface in textile and clothing, paper presented at the international conference Global Fashion Marketing. Creative and Innovative Contexts, Florence, November 9 th -10 th -11 th. GUERCINI S. (2009) Marketing imprenditoriale e contesto interculturale: la relazione business-tobusiness dell impresa cinese a Prato, VI Convegno Annuale Società Italiana di Marketing, Firenze 6-7 novembre. AIELLO G., GUERCINI S. (2009) Relazioni tra brand e punto vendita per lo sviluppo di nuovi mercati, VI Convegno Annuale Società Italiana di Marketing, relazione di apertura, Firenze 6-7 novembre. GUERCINI S., RUNFOLA A. (2009) Business networks and retail internationalization: a case analysis in the fashion industry, 25 th Annual IMP Conference Handling plurality of relationship forms in networks: from clans to clubs, from cliques to communities, Marseille (France), September 3 rd -5 th. GUERCINI S., RANFAGNI S. (2009) Interaction processes in production theatre organisations, 25 th Annual IMP Conference Handling plurality of relationship forms in networks: from clans to clubs, from cliques to communities, Marseille (France), September 3 rd -5 th. GUERCINI S., RUNFOLA A. (2009) The integration between marketing and purchasing in the traceability process, Industrial Marketing Management, vol. 38, n. 8, November, pp GUERCINI S., RUNFOLA A. (2009) Modelli di business, branding e relazioni di fornitura: Patrizia Pepe Firenze, in Varaldo R., Dalli D., Resciniti R., Tunisini A. (a cura di) Un tesoro emergente: le medie imprese italiane nell era globale, Franco Angeli, Milano, pp GUERCINI S. (2009) On line media market and new advertising agencies. Analysis of an Italian case, Journal of Service Science and Management, vol 2, n. 2, June, pp GUERCINI S., RUNFOLA A. (2009) Marketing interculturale ed esportazione del formato distributivo, 8 th International Congress Marketing Trends, Ecole Supérieure de Commerce de Paris ESCP EAP, Paris, January16 th -17 th. BURRESI A., GUERCINI S., RANFAGNI S. (2009) Mercato e distribuzione nelle imprese di produzione teatrale, 8 th International Congress Marketing Trends, Ecole Supérieure de Commerce de Paris ESCP EAP, Paris, January16 th -17 th. GUERCINI S. (2008) Imprenditorialità e rapporto con il mercato dell impresa cinese a Prato, in Visconti L., Napolitano E. (a cura di) Cross Generation Marketing, Egea, Milano, pp BURRESI A., GUERCINI S., RANFAGNI S. (2008) Network di mercato e relazioni distributive nelle imprese di produzione teatrale, V Convegno Annuale Società Italiana di Marketing, Milano 3-4 ottobre. GUERCINI S., RUNFOLA A. (2008) Nuove forme di marketing integrato in network locali di imprese del sistema moda, V Convegno Annuale Società Italiana di Marketing, Milano 3-4 ottobre.

19 GUERCINI S. (2008) Il marketing integrato per le piccole e medie imprese del sistema moda: concetti e problemi, Prato Storia e Arte, no. 103, luglio, pp GUERCINI S., RUNFOLA A. (2008) Innovative forms of marketing integration in local networks, 24 th Annual IMP Conference Studies on business interaction consequences for business in theory and business in practice, Uppsala (Sweden), September 4 th -6 th. GUERCINI S. (2008) Le nuove agenzie di comunicazione nell on-line media market, Economia e diritto del terziario, n. 2, pp GUERCINI S., RUNFOLA A. (2008) New integrated marketing forms and implications on buyerseller relationships in local networks of fashion firms, workshop Networks in Space and Space in Networks, Università degli Studi di Padova, Padova, April 14 th. GUERCINI S. (2008) Matching format strategy and sourcing strategy in clothing retail. A conceptual representation, International Journal of Process Management and Benchmarking, vol 2, n. 3, pp GUERCINI S., RUNFOLA A. (2008) Market power and interorganizational control in the fashion industry: the role of traceabiliy, 7 th International Congress Marketing Trends, Università degli Studi Ca Foscari di Venezia, Venice, January. GUERCINI S. (2007) Il marketing delle destinazioni commerciali. Modernità distributiva e ruolo dei promotori, Franco Angeli, Milano. GUERCINI S. (2007) Introduzione: necessità di acquisire nuove best practices dall esperienza estera, in Promofirenze (a cura di) Best practices del marketing territoriale britannico: un contributo al territorio provinciale fiorentino, rapporto di ricerca. GUERCINI S. (2007) Metodologia e obiettivi di ricerca per uno studio comparativo fra agenzie di sviluppo locale, in Promofirenze (a cura di) Best practices del marketing territoriale britannico: un contributo al territorio provinciale fiorentino, rapporto di ricerca. GUERCINI S. (2007) Presentazione dello scenario economico dell area metropolitana fiorentina: profili imprenditoriali, in Promofirenze (a cura di) Best practices del marketing territoriale britannico: un contributo al territorio provinciale fiorentino, rapporto di ricerca. GUERCINI S., RUNFOLA A. (2007) Rappresentazione delle alternative di acquisto e negoziazione acquirente-fornitore. Approcci a confronto, Finanza Marketing e Produzione, anno XXV, n. 4, dicembre, pp GUERCINI S., RUNFOLA A. (2007) La tracciabilità ed il suo impatto sulle relazioni acquirentefornitore nel sistema moda, IV Convegno Annuale della Società Italiana di Marketing su "Il marketing dei talenti", Roma 5 e 6 ottobre. GUERCINI S. (2007) Competitività delle imprese e futuro del tessile. Riflessioni emergenti da alcuni approcci di marketing, Prato Storia e Arte, no. 101, settembre, pp GUERCINI S. (2007) Integrated marketing for local systems of fashion firms. The case of the Centopercento Italiano consortium, 10 th EUNIP International Conference 2007, Prato (Italy), September 12 th -14 th.

20 GUERCINI S., RUNFOLA A. (2007) Traceability along the supply chain and its impact on buyerseller relationships: evidences from the fashion industry, 23 rd Annual IMP Conference Exploiting the B2B knowledge network: new perspectives and core concepts, Manchester (United Kingdom), August 30 th -September 1 st. GUERCINI S., RANFAGNI S. (2007) Cognitive source and clothing retail: some results from an empirical research in the Italian fashion market, Journal of Fashion Marketing & Management, vo. 11, no.3, pp GUERCINI S., RANFAGNI S. (2007) Market knowledge in clothing retail: results from a research survey, Sinergie, Heterogeneity, diversification and performance, Rapporti di ricerca, n. 26, aprile, pp GUERCINI S., RUNFOLA A. (2007) Sourcing alternatives as a problem of representation: a conceptual tool and application in textile-apparel supply chain, paper presented to the Conference Les tendences du marketing, Ecole Supérieure de Commerce de Paris ESCP EAP, Janvier. GUERCINI S. (2006) Il rapporto impresa-mercato come problematica imprenditoriale, in AAVV (a cura di) Nuovi orientamenti negli studi di marketing, Pluriverso, Firenze University Press, Firenze. BURRESI A., AIELLO G., GUERCINI S. (2006) (a cura di) Marketing per il governo d impresa, G. Giappichelli, Torino. GUERCINI S. (2006) L analisi dei bisogni e della domanda, in Burresi A., Aiello G., Guercini S. (a cura di) Marketing per il governo d impresa, G. Giappichelli, Torino, pp GUERCINI S. (2006) I processi di acquisto e di consumo, in Burresi A., Aiello G., Guercini S. (a cura di) Marketing per il governo d impresa, G. Giappichelli, Torino, pp GUERCINI S., RUNFOLA A. (2006) La rappresentazione delle alternative di acquisto nella negoziazione acquirente-fornitore. Un possibile strumento concettuale e sue applicazioni nel tessileabbigliamento, III Convegno della Società Italiana di Marketing su "Il marketing delle medie imprese leader di mercato", Parma 24 e 25 novembre. GUERCINI S. (2006) La relazione tra acquirente e fornitore di semilavorati tessili: rappresentazione delle alternative e strategie di negoziazione, Mercati & Competitività Rivista della Società Italiana di Marketing, n.3, pp GUERCINI S. (2006) Fashion industry and buyer-seller relationships in textile and clothing, Fashion Marketing and Management Course, Stockholm University School of Business, Stockholm, Sweden, 2 nd -6 th October. GUERCINI S., RUNFOLA A. (2006) Representation of sourcing alternatives and negotiation strategies in the textile and clothing supply chain, 22 nd Annual IMP Conference 2006 "Opening the Network", Milan (Italy), September 7 th -9 th. GUERCINI S., RUNFOLA A. (2006) Negotiation and sourcing alternatives representation in buyer-seller relationships, Third International Urbino Workshop on Business Markets Organizing Marketing and Purchasing in Business Markes, Urbino, April 27 th -28 th.