Siena 3 october 2011 The European network NECSTouR as a model of schared management of tourist Destinations

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1 The European network NECSTouR as a model of schared management of tourist Destinations Paolo Bongini Regione Toscana 1

2 Objective NECSTouR aims to develop and strengthen a coherent framework for the coordination of regional development programmes and research on sustainable and competitive tourism following the communication published by the European Commission, entitled "Agenda for European sustainable and competitive tourism COM ( ) COMMISSION COMMUNICATION (COM /3) A new political framework for European tourism Promotion of sustainable and high-quality tourism, implemented by means of the indicators models produced by the NECSTouR network, for the sustainable management of tourist destinations, with the final objective to crete en European label for the promotion of the tourist destinations 2

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4 November 17th, 2007 V^ Euromeeting: Signature of a Memorandum of Understanding for the Constitution of European Network for Sustainable and Competitive Tourism October 30th, 2008 Marseille: gathering the adhesion of other European regions June 18th-19th, 2009 Plymouth: Network Costitutive Assembly Toscana Catalunia PACA Sardegna Puglia Emilia Romagna Calabria Sicilia La Rioja Alentejo Basque Region Galizia Medeira Olomouc Region Zlin Transdanubian Baleari Sud Est Romania Kosice-Est Slovakia Nord Ungheria Valais Vasta Gotalands Aquitaine Bretagne Alta Austria Upper Savo Skane South West England Flanders 4

5 Foreseeable features of EU tourism policy: sustainability and competitiveness stronger focus on tourism destinations exchange of best practices, networking and similar activities Therefore Regions are : a necessary partner of EU institutions in the development of an effective EU tourism policy the optimum link between EU policies and local tourist destinations.

6 Levels of Application Member States Social Dialogue Regions Measurement Town Councils (local level) 6

7 Turismo formazione e sviluppo Il ruolo delle Università nelle politiche per il Turismo Caserta 3 ottobre 2011 The two pillars Social Dialogue + Measurement of phenomena Competitivity Sustainability Programming the Future 7

8 Impact of transport Quality of life of residents and tourists Quality of work Tourism & the 10 Topics NECSTouR Issues: Widening the relation between demand/offer (geographical and seasonal concentration of tourism) Active conservation of cultural heritage related to tourism Active conservation of environmental heritage related to tourism Active conservation of distinctive identities of destinations Reduction and optimisation of use of natural resources with particular reference to water Reduction and optimisation of energy consumption Reduction of waste and better waste management 8

9 Turismo formazione e sviluppo Il ruolo delle Università nelle politiche per il Turismo Caserta 3 ottobre 2011 Interpreting social dialogue end measurement of phenomena two different levels: Regional level: Participatory sessions The regional observatory on sustainable tourism has a support function in defining the competitivity objectives, monitoring & measuring Support of the Universities Destination level : Destination Committee It establishes the objectives Local tourism observatory: Monitoring & measurement Support: Region - Provinces 9

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11 Toscana Firenze

12 Toscana: una grande Regione turistica Arrivi turistici 10,8 Milioni 5,6 Milioni Italiani 5,2 Milioni Stranieri Presenze 42,2 Milioni 53% Italiani 47% Stranieri oltre Strutture ricettive Di cui alberghi circa 3000 Balneare 39,18% Arte/Affari 35,88% Terme 9,55% Campagna 7,10

13 Presenze turistiche italiane e straniere in Italia e Toscana: Numero indice 1998 =100 In termini di presenze assolute la Toscana è la terza regione turistica in Italia. L aumento delle presenze, tra il 1990 e il 2007 (+60%) è secondo solo a quello del Veneto, tanto da superare l Emilia Romagna.

14 Presenze turistiche nelle diverse tipologie di strutture ricettive Alberghi 3 stelle Alberghi 5 stelle Alberghi 4 stelle Campeggi Alberghiero: Residenze Tur.Alb. (residence) Alberghi 2-1 stelle Altre strutture (B&B, Case Vacanza) Agriturismo

15 JANUARY

16 FEBRUARY Presenze medie giornaliere Indice di turisticità

17 MARCH Presenze medie giornaliere Indice di turisticità

18 APRIL

19 MAY

20 JUNE

21 Siena 3 october 2011 JULY

22 Siena 3 october 2011 AUGUST

23 SEPTEMBER

24 OCTOBER

25 NOVEMBER

26 DECEMBER

27 Toscana Turistica Sostenibile & Competitiva Fiesole Tavarnelle V. d. P. Forte dei Marmi S. Vincenzo Montecatini T. Chianciano T. Abetone Barberino M. Siena S. Gimignano Anghiari Barga Vinci Greve C. Massa M.ma Cortona Pontedera Isola Giglio Castiglion d.p. 50 Roccastrada S. Fiora Monsummano T. Monterotondo M. Montaione Montignoso Portoferraio Capannori Scarperia Borgo a M. Arezzo Campi B. Carrara Cascina Colle V.E. Firenze Follonica Grosseto Livorno Lucca Massa Montevarchi Piombino Pisa Pistoia Prato Poggibonsi Quarrata Scandicci Viareggio Livorno

28 Interpreting social dialogue end measurement of phenomena two different levels: Regional level: Participatory sessions The regional observatory on sustainable tourism has a support function in defining the competitivity objectives, monitoring & measuring Support of the Universities Firenze - Pisa Siena - Campus Lucca - CNR Destination level : Destination Committee It establishes the objectives Local tourism observatory: Monitoring & measurement Support: Region - Provinces 28