REPORT TV. TARGET TOTALE INDIVIDUI 4+ Ascoltatori medi (in 000)

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1 TARGET TOTALE INDIVIDUI 4+ Ascoltatori medi (in ) Mese di Febbraio PENETRAZIONE % DELLA TELEVISIONE PER TARGET (fatto 1 il totale target) TARGET TARGET Bambini ,31% 11,6% 12,49% 11,95% Bambini ,89% 34,13% 34,55% 33,92% Giovani ,73% 12,51% 13,3% 12,93% Giovani ,63% 32,8% 32,92% 32,5% Target commerciale ,79% 17,72% 18,77% 18,51% Target commerciale ,16% 45,8% 47,9% 46,52% R.A. 23,64% 24,89% 26,12% 25,75% R.A. 56,63% 59,77% 61,12% 6,39% COMPOSIZIONE % DELL ASCOLTO TELEVISIVO PER TARGET (fatto 1 il totale ascolto) TARGET TARGET Bambini ,49% 6,34% 6,46% 6,22% Bambini ,52% 7,4% 7,31% 7,22% Giovani ,58% 15,57% 15,34% 14,71% Giovani ,63% 15,77% 15,46% 14,83% Target commerciale ,91% 62,18% 62,2% 61,56% Target commerciale ,29% 63,6% 63,68% 63,7% R.A. 52,46% 53,9% 52,84% 52,76% R.A. 49,67% 5,2% 5,26% 5,32%

2 TARGET 4-14 Ascoltatori medi (in ) e share % per editore Mese di Febbraio 213 CANALI TV ,11% ,1% ,43% ,47% ,54% ,79% ,64% ,13% ,27% ,83% ,58% ,23% Rai generaliste ,92% ,72% ,65% ,83% Rai a completamento ,16% ,28% ,83% ,33% TOTALE RAI ,8% ,1% ,49% ,16% ,75% ,32% ,52% ,71% ,38% ,29% ,67% ,61% ,36% ,82% ,37% ,58% Mediaset generaliste ,49% ,42% ,56% ,9% Mediaset a completamento ,85% ,32% ,83% ,3% TOTALE MEDIASET ,34% ,74% ,38% ,2% LA ,67% 6.736,94% 8.4 1,3% ,1% TOTALE SKY ,6% ,98% ,26% ,95% TOTALE FOX ,22% ,35% ,44% ,64% TOTALE DISCOVERY 2.758,4% ,29% ,21% ,4% TOTALE SWITCHOVER MEDIA ,47% ,% ,95% ,67% TOTALE DISNEY ,4% ,25% ,37% ,91% TOTALE MTV-VIACOM ,22% ,42% ,96% ,1% TOTALE DE AGOSTINI 2.266,33% 4.43,62% 5.951,77% ,67% ALTRI ,26% ,4% ,13% ,65% Totale TV ,% ,% ,% ,% CANALI TV ,15% ,88% ,99% ,7% ,8% ,28% ,2% ,44% ,71% ,74% ,57% ,11% Rai generaliste ,67% ,9% ,58% ,25% Rai a completamento ,77% ,54% ,91% ,83% TOTALE RAI ,44% ,45% ,49% ,8% ,33% ,42% ,7% ,84% ,13% ,71% ,24% ,63% ,% ,67% ,28% ,88% Mediaset generaliste ,46% ,8% ,22% ,35% Mediaset a completamento ,19% ,47% ,67% ,49% TOTALE MEDIASET ,66% ,27% ,89% ,85% LA ,79% ,% ,72% TOTALE SKY ,84% ,58% ,4% ,28% TOTALE FOX ,12% ,35% ,46% ,7% TOTALE DISCOVERY 5.674,28% ,% ,6% ,94% TOTALE SWITCHOVER MEDIA ,57% ,48% ,4% ,35% TOTALE DISNEY ,53% ,2% ,4% ,53% TOTALE MTV-VIACOM ,13% ,25% ,68% ,82% TOTALE DE AGOSTINI 5.639,28% 6.59,31% 5.394,25% ,2% ALTRI ,37% ,5% ,78% ,72% Totale TV ,% ,% ,% ,% Share % per editore 2,96 4,37 6, ,13 8,65 23,49 4,67 3,1 3,91 25,16 5,4 1,6 1,46 2,4 1, ,78 27,49 5,35 2,94 3,2 1,82 2,53 6,72 29,8 2,21 1,44 6,67 4,4 6,4 1, 1,7 7,28 5,26 1,64 1,72 1,3 41,38 5,95 1,1 35,2 Rai Mediaset La7 Sky Fox Discovery Switchover Media Disney Mtv-Viacom De Agostini 44,89 37,85

3 i Ascoltatori medi in Share % TARGET 4-14 Ascoltatori medi (in ) e share % dei 15 canali più visti Mese di Febbraio ,% 4. 18,% ,% 1,% ,% 14,% 12,% Boing Cartoonito Super! K2 Rai Gulp Frisbee 8,% 6,% 4,% 2,% 1,%,5%,% Frisbee Super! Boing K2 Cartoonito Rai Gulp Sky Sport 1 1,% 8,% 6,% 4,% 2,% 1,%,5%,% Share % per canale : 12,71% 212: 12,52% Boing 213: 4,57% 212: 6,38% 213: 3,13% 212: 4,64% 213: 2,9% 212: 1,27% 213: 9,47% 212: 9,43% Cartoonito 213: 4,3% 212: 3,61% Rai Gulp 213: 2,92% 212: 1,55% 213: 1.58% 212: 2,37% 213: 8,61% 212: 13,67% Super! 213: 4,2% 212: n.r. Frisbee 213: 2,67% 212: 2,63% 213: 1,52% 212:,47% 213: 5,5% 212: 3,21% K2 213: 3,52% 212: 4,17% 213: 2,23% 212: 2,58% 213: 31,43% 212: 31,97% 213: 16,84% 212: 17,7% 213: 3,44% 212: 5,2% Boing 213: 2,79% 212: 5,13% Rai Gulp 213: 1,73% 212:,85% 213: 14,7% 212: 13,99% 213: 3,11% 212: 3,57% K2 213: 2,17% 212: 2,92% 213: 1,72% 212: 1,% 213: 9,63% 212: 12,24% Frisbee 213: 2,82% 212: 2,9% Cartoonito 213: 2,16% 212: 2,28% Sky Sport 1 213: 1,62% 212: 1,11% 213: 4,% 212: 1,89% Super! 213: 2,8% 212: n.r. 213: 1,88% 212: 3,28% 213: 28,59% 212: 26,93%

4 TARGET Ascoltatori medi (in ) e share % per editore Mese di Febbraio 213 CANALI TV ,42% ,65% ,92% ,56% ,2% ,35% ,53% ,92% ,46% ,82% ,34% ,9% Rai generaliste ,91% ,82% ,79% ,38% Rai a completamento ,98% ,98% ,8% ,34% TOTALE RAI ,89% ,8% ,87% ,72% ,62% ,4% ,77% ,35% ,66% ,62% ,81% ,66% ,26% ,88% ,22% ,88% Mediaset generaliste ,54% ,54% ,8% ,89% Mediaset a completamento ,1% ,6% ,77% ,13% TOTALE MEDIASET ,55% ,14% ,57% ,2% LA ,47% ,12% ,99% ,47% TOTALE SKY ,29% ,54% ,% ,59% TOTALE FOX ,93% ,36% ,7% ,3% TOTALE DISCOVERY 8.58,51% ,68% ,23% ,38% TOTALE SWITCHOVER MEDIA 6.835,41% ,2% ,73% ,35% TOTALE DISNEY ,8% ,4% ,63% ,84% TOTALE MTV-VIACOM 1.755,65% ,76% 1.756,59% ,16% TOTALE DE AGOSTINI 1.2,6% 5.531,32% 8.138,44% ,83% ALTRI ,15% ,22% ,88% ,61% Totale TV ,% ,% ,% ,% Share % per editore CANALI TV ,43% ,45% ,26% ,62% ,15% ,8% ,25% ,78% ,93% ,41% ,16% ,74% Rai generaliste ,51% ,94% ,67% ,14% Rai a completamento ,25% ,2% ,1% ,8% TOTALE RAI ,77% ,97% ,68% ,22% ,5% ,94% ,33% ,76% ,47% ,71% ,67% ,52% ,68% ,3% ,73% ,3% Mediaset generaliste ,64% ,68% ,73% ,3% Mediaset a completamento ,83% ,17% ,3% ,61% TOTALE MEDIASET ,47% ,85% ,76% ,91% LA ,23% ,33% ,93% ,23% TOTALE SKY ,85% ,91% ,83% ,34% TOTALE FOX ,7% ,93% ,5% ,67% TOTALE DISCOVERY ,28% ,7% ,65% ,1% TOTALE SWITCHOVER MEDIA ,39% 25.33,56% 16.59,35% ,78% TOTALE DISNEY ,63% ,43% ,27% ,41% TOTALE MTV-VIACOM ,34% ,41% 17.1,38% ,57% TOTALE DE AGOSTINI 1.256,3% 7.92,18% 3.974,9% ,45% ALTRI ,31% ,38% ,1% ,32% Totale TV ,% ,% ,% ,% 3, ,88 26,87 2,16 1,35 1,61 25,72 1,65 3,5 9, ,68 1,57,78 3,1 2,67 8,32 3,22 3,7 6, 5,38 3,3 6,83 1,93 7,34 3,23 1,99 6,59 2,47 44,57 41,2 44,76 41,91 Rai Mediaset La7 Sky Fox Discovery Switchover Media Disney Mtv-Viacom De Agostini

5 Ascoltatori medi in Share % REPORT TV TARGET Ascoltatori medi (in ) e share % dei 15 canali più visti Mese di Febbraio ,5% 95. 2,% ,% 14,5% 12,% 9,5% 7,% 4,5% 2,% ,% 16,% 14,% 12,% 8,% 6,% 4,% 2,% ,%,5% 25. 1,%,5%,% Mediaset Mtv Italia 2 Premium Sky Italia 2 Sky Extra Mediaset Calcio HD Sport 1 Mediaset Calcio 1 Share % per canale,% : 18,35% 212: 19,77% 213: 3,9% 212: 4,34% 213: 2,5% 212:,62% Mtv 213: 1,23% 212: n.r. 213: 12,56% 212: 11,92% 213: 2,88% 212: 4,22% 213: 1,64% 212: 1,28% Italia 2 Mediaset 213: 1,19% 212:,65% 213: 11,66% 212: 13,81% 213: 2,76% 212: 1,97% 213: 1,33% 212: 1,6% 213: 1,15% 212: 1,% 213: 3,9% 212: 5,53% 213: 2,47% 212: 1,99% Mediaset Extra 213: 1,33% 212:,81% 213: 31,58% 212: 31,3% 213: 19,76% 212: 22,33% 213: 3,78% 212: 6,25% Sky Sport 1 213: 1,65% 212: 1,22% 213: 1,31% 212:,32% 213: 16,62% 212: 15,26% 213: 3,23% 212: 1,93% 213: 1,52% 212: 1,14% 213: 1,2% 212: 213: 1,52% 212: 1,67% 213: 3,3% 212: 4,73% Italia 2 Mediaset 213: 1,51% 212:,97% Sky Calcio 1 213: 1,9% 212:,85% 213: 5,74% 212: 6,16% Premium Calcio HD 213: 2,8% 212: 213: 1,47% 212:,93% 213: 25,49% 212: 24,69%

6 TARGET Ascoltatori medi (in ) e share % per editore Mese di Febbraio 213 CANALI TV ,49% ,44% ,31% ,7% ,88% ,23% ,42% ,61% ,7% ,47% ,96% ,45% Rai generaliste ,43% ,14% ,69% ,76% Rai a completamento ,2% ,47% ,48% ,13% TOTALE RAI ,46% ,61% ,16% ,89% ,8% ,5% ,46% ,28% ,41% ,45% ,26% ,25% ,87% ,77% ,35% ,21% Mediaset generaliste ,36% ,73% ,7% ,73% Mediaset a completamento ,8% ,26% ,37% ,14% TOTALE MEDIASET ,44% ,98% ,44% ,87% LA ,5% ,9% ,96% ,46% TOTALE SKY ,78% ,77% ,33% ,6% TOTALE FOX ,27% ,% ,32% ,31% TOTALE DISCOVERY ,44% ,43% ,25% ,65% TOTALE SWITCHOVER MEDIA 23.61,36% ,73% ,64% ,94% TOTALE DISNEY 5.396,76% ,61% ,4% 32.68,44% TOTALE MTV-VIACOM ,47% ,46% ,45% ,2% TOTALE DE AGOSTINI 2.731,4% ,21% 19.23,26% 39.2,53% ALTRI ,48% ,11% ,78% ,11% Totale TV ,% ,% ,% ,% Share % per editore CANALI TV ,33% ,42% ,67% ,75% ,8% ,52% ,45% ,56% ,96% ,59% ,98% ,54% Rai generaliste ,37% ,53% ,1% ,85% Rai a completamento ,28% ,47% ,36% ,78% TOTALE RAI ,65% ,1% ,45% ,63% ,5% ,5% ,57% ,36% ,28% ,36% ,71% ,61% ,93% ,39% ,3% ,95% Mediaset generaliste ,71% ,25% ,57% ,91% Mediaset a completamento ,65% ,8% ,63% ,3% TOTALE MEDIASET ,36% ,33% ,2% ,21% LA ,88% ,8% ,92% ,25% TOTALE SKY ,71% ,6% ,28% ,63% TOTALE FOX ,93% ,64% ,29% ,32% TOTALE DISCOVERY 4.849,24% ,94% ,28% ,31% TOTALE SWITCHOVER MEDIA 44.85,26% 7.42,39% ,4% ,23% TOTALE DISNEY ,57% ,31% ,2% ,25% TOTALE MTV-VIACOM ,29% ,25% 5.54,27% ,89% TOTALE DE AGOSTINI 4.63,3% 2.437,11% ,8% 5.833,27% ALTRI ,8% ,89% ,64% ,% Totale TV ,% ,% ,% ,% 2,25 2,32 5,33 2, ,78 1,11 36,16 1,2 1,94 3,65 2,31 5,6 34,89 1,28 2,29 6,28 2, ,64 38,45 6,63 4,25 1,23 2,31 2,32 8, 37,63 3,46 38,44 35,87 39,2 36,21 Rai Mediaset La7 Sky Fox Discovery Switchover Media Disney Mtv-Viacom De Agostini

7 Ascoltatori medi in Share % REPORT TV TARGET Ascoltatori medi (in ) e share % dei 15 canali più visti Mese di Febbraio ,% 4.. 2,% ,% 14,% 12,% ,% 14,% ,% 8,% 6,% 4,% 2,% ,% 8,% 5,% 2,% Rai 4 Rai Rai Movie Premium 1,%,5%,% 25. Premium Sky Rai 4 Rai Calcio HD Sport 1 Premium 1,%,5%,% Share % per canale : 17,28% 212: 18,46% 213: 5,61% 212: 7,42% 213: 1,47% 212:,42% Rai Premium 213: 1,7% 212:,95% 213: 16,7% 212: 16,31% 213: 4,21% 212: 5,35% 213: 1,33% 212: 1,6% 213: 212:,94% 213: 8,25% 212: 9,26% 213: 3,46% 212: 2,96% 213: 1,1% 212:,72% Rai Movie 213:,95% 212:,85% 213: 6,45% 212: 6,96% 213: 1,75% 212: 1,33% Rai 4 213: 1,8% 212: 1,41% 213: 28,24% 212: 25,6% 213: 19,75% 212: 17,67% 213: 5,56% 212: 8,45% Sky Sport 1 213: 1,52% 212: 1,1% 213: 1,1% 212:,86% 213: 17,36% 212: 19,57% 213: 4,25% 212: 2,92% 213: 1,2% 212: 1,1% Rai Premium 213: 1,% 212:,76% 213: 8,61% 212: 8,71% 213: 3,95% 212: 5,3% Rai 4 213: 1,19% 212: 1,29% 213:,99% 212:,72% 213: 7,54% 212: 7,98% Premium Calcio HD 213: 1,73% 212: 1,2% 213: 212:,25% 213: 23,29% 212: 22,21%

8 TARGET R.A. Ascoltatori medi (in ) e share % per editore Mese di Febbraio 213 CANALI TV ,7% ,33% ,12% ,14% ,38% ,87% ,4% ,4% ,44% ,41% ,92% ,7% Rai generaliste ,9% ,61% ,8% ,24% Rai a completamento ,47% ,83% ,93% ,62% TOTALE RAI ,37% ,44% ,1% ,86% ,45% ,86% ,34% ,2% ,73% ,13% ,9% ,22% ,7% ,33% ,87% ,84% Mediaset generaliste ,25% ,32% ,1% ,7% Mediaset a completamento ,3% ,69% ,92% ,41% TOTALE MEDIASET ,54% ,1% ,2% ,48% LA ,88% ,83% ,66% ,43% TOTALE SKY ,18% ,73% ,% ,14% TOTALE FOX ,53% ,33% ,4% TOTALE DISCOVERY ,28% ,1% ,42% ,23% TOTALE SWITCHOVER MEDIA ,24% ,56% 33.23,51% ,83% TOTALE DISNEY ,44% ,37% ,24% ,3% TOTALE MTV-VIACOM ,32% ,31% 19.14,29% ,75% TOTALE DE AGOSTINI 1.639,3% 8.72,14% 1.945,17% ,35% ALTRI ,18% ,26% ,17% ,23% Totale TV ,% ,% ,% ,% Share % per editore CANALI TV ,74% ,48% ,1% ,8% ,95% ,89% ,4% ,% ,52% ,38% ,63% ,5% Rai generaliste ,21% ,75% ,77% ,31% Rai a completamento ,92% ,98% ,3% ,51% TOTALE RAI ,13% ,72% ,8% ,81% ,12% ,28% ,86% ,22% ,38% ,77% ,56% ,2% ,87% ,98% ,82% ,73% Mediaset generaliste ,37% ,4% ,24% ,97% Mediaset a completamento ,69% ,68% ,3% ,45% TOTALE MEDIASET ,6% ,72% ,27% ,43% LA ,61% ,35% ,6% ,52% TOTALE SKY ,78% ,55% ,72% ,95% TOTALE FOX ,4% ,24% ,61% ,57% TOTALE DISCOVERY ,17% 15.94,71% ,91% ,53% TOTALE SWITCHOVER MEDIA 2.884,15% ,26% ,29% ,31% TOTALE DISNEY ,34% ,19% ,12% ,16% TOTALE MTV-VIACOM 25.59,19% ,19% ,17% ,64% TOTALE DE AGOSTINI 2.141,2% ,8% 8.124,5% ,17% ALTRI ,15% ,98% ,99% ,9% Totale TV ,% ,% ,% ,% 1,42 1,5 3, 3, ,17 46,1 3,14 4,43 2,23 1,4 1,83 9,23 44,86 4,6 1,61 3, ,99 46,8 5,52 3,95 1,57 1,31 1,53 7,9 46,81 34,2 31,48 Rai Mediaset La7 Sky Fox Discovery Switchover Media Disney Mtv-Viacom De Agostini 34,27 3,43

9 Ascoltatori medi in Share % REPORT TV TARGET R.A. Ascoltatori medi (in ) e share % dei 15 canali più visti Mese di Febbraio ,5% 22, 19,5% 17,% 14,5% 12,% 9,5% 7,% 4,5% 2,% ,% 24,5% 22,% 19,5% 17,% 14,5% 12,% 9,5% 7,% 4,5% 2,% 5. 1,%,5% 25. 1,%,5% Rai Giallo TV 2 Rai 4 Premium,% Rai Rai 4 Premium Giallo Rai Movie Premium Calcio HD,% Share % per canale : 24,14% 212: 24,12% 213: 5,84% 212: 6,87% Rai Premium 213: 1,23% 212: 1,3% Tv 2 213:,84% 212:,41% 213: 16,2% 212: 17,34% 213: 5,22% 212: 5,9% 213: 1,17% 212:,95% 213:,82% 212:,76% 213: 8,7% 212: 8,92% 213: 4,43% 212: 3,66% Giallo 213: 1,2% 212: n.r. Rai 4 213:,81% 212: 1,9% 213: 6,4% 212: 8,4% 213: 1,28% 212:,96% 213:,92% 212:,58% 213: 21,16% 212: 19,37% 213: 26,8% 212: 24,1% 213: 6,% 212: 9,4% 213: 1,12% 212:,95% 213:,82% 212:,61% 213: 14,22% 212: 16,86% 213: 5,73% 212: 6,82% Rai 4 213: 1,3% 212: 1,12% Giallo 213:,78% 212: n.r. 213: 9,5% 212: 9,63% 213: 5,52% 212: 4,6% Premium Calcio HD 213:,95% 212:,63% Rai Movie 213:,78% 212:,76% 213: 6,2% 212: 6,56% Rai Premium 213: 1,19% 212:,88% 213:,85% 212:,8% 213: 18,69% 212: 17,18%