Technologies for innovative products Studio Programme INDUSTRIAL DESIGN a.a. 2016/2017

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Fabriciano Mele
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1 Technologies for innovative products Studio Programme INDUSTRIAL DESIGN a.a. 2016/2017 Innovation driver for sustainable design prof. arch. Sergio Russo Ermolli

2 INNOVATION increase productivity foster competitiveness meet the globalization challenge respecting environmental limits financial climate-environmental

3 Joseph A. Schumpeter, Theorie der wirtschaftlichen Entwicklung, 1911 INVENTION Inventions never depend on external factors. Innovation is possible without what we call invention, and the invention does not necessarily imply innovation, nor in itself causes no discernible effect. INNOVATION

4 THE NARROW CORRIDOR OF INNOVATION 3000 new ideas in an embryonic state 300 ideas evaluated 125 small experimental projects 4 development projects 2 products arrive in the market 1 new successful product

5 A tool to manage the change with process improvement and continuous growth

6 product innovations process innovations marketing innovations organisational innovations Oslo Manual. Guidelines for collecting and interpreting innovation data, 3rd edition, OECD, 2005.

7 Technology Study of sciences applied to transformation problems in the field of matter and thought Giuseppe Ciribini, Tecnologia e progetto, Celid, Torino, the study and application of performance and organizational sciences covering all architectural activities, in addition to the study of production processes of components, structures and settlement systems, in order to develop improvements, regulatory adjustments, arrangements for monitoring and validation. Valerio Di Battista, Tecnologie dell architettura, OSDOTTA, 2006.

8 A product innovation is the introduction of a good or service that is new or significantly improved with respect to its characteristics or intended uses. This includes significant improvements in technical specifications, components and materials, incorporated software, user friendliness or other functional characteristics (radical innovation and incremental innovation) A process innovation is the implementation of a new or significantly improved production or delivery method. This includes significant changes in techniques, equipment and/or software. A marketing innovation is the implementation of a new marketing method involving significant changes in product design or packaging, product placement, product promotion or pricing. An organisational innovation is the implementation of a new organisational method in the firm s business practices, workplace organisation or external relations. Oslo Manual. Guidelines for collecting and interpreting innovation data, 3rd edition, OECD, 2005.

9 incremental innovation radical innovation modular innovation architectural or structural innovation source: Henderson R.M., Clark K.B., Architectural innovation: the riconfiguration of existing product technologies and the failure of established firms, Administrative Science Quaterly, 35, 1990

10 fundamental innovation (radical i.) functional innovation (internal to the sector) adaptive innovation (trasfer) source: Sinopoli Nicola, Tatano Valeria, a cura di (2002), Sulle tracce dell innovazione. Tra tecniche e architettura, FrancoAngeli, Milano

11 demand (market) pull (Schmookler) technology push (Schumpeter) design driven source: Dosi G., Technological paradigms and technological trajectories: a suggested interpretation of the determinants and directions of technical change, Research Policy, 1982, vol.11, n.3

12 Sergio Russo Ermolli CROWDSOURCING OPEN NETWORK TECHNOLOGICAL CLUSTER COLLABORATIVE WEB CROWDFUNDING

TECHNOLOG Y RESEARCH DEVELOPMENT MARKET internal and external suggestions R&D useful to connect and develop all

13 Sergio Russo Ermolli R&D processes within the company intellectual property policies strictly controlled by companies generation, development, manufacturing and commercialization of ideas from companies BASIC INTERNAL TECHNOLOG Y RESEARCH DEVELOPMENT MARKET internal and external suggestions R&D useful to connect and develop all external knowledge company society becomes a knowledge broker INTERNAL TECHNOLOG Y EXTERNAL TECHNOLOG Y NEW MARKET CURRENT MARKET

14 Sergio Russo Ermolli CROWDSOURCING OPEN NETWORK TECHNOLOGICAL CLUSTER COLLABORATIVE WEB CROWDFUNDING

15 Sergio Russo Ermolli QUADRUPLE ELIX TRILE ELIX consumers lead user communities of practice virtual communities

16 On WHAT innovation is based Expertise Education Culture

18 Innovation must help to identify possibilities, procedures, tools for inhabiting problems

) Ernst Haeckel (1866): ecology ( Oekologie, from the

19 Rudolf Clausius (1865): entropy (from the greek εν, inside, and τροπή, change, revolution or transformation ) Ernst Haeckel (1866): ecology ( Oekologie, from the greek οίκος, home or also environment, and λόγος, speech o study )

20 Hassan Fathy Laurie Baker

21 Balkrishna Doshi Fabrizio Caròla

22 Samuel Mockbee & Andrew Freear

23 Samuel Mockbee & Andrew Freear Newbern Fire Station, 2004

STRATEGICAL SECTORS IN BUILDING SECTOR (2010

24 STRATEGICAL SECTORS IN BUILDING SECTOR ( ) fonte: Cresme - XIX Congiunturale 2013

25 The strategic pillars of innovation in the Italian construction industry Source: ANCE Federcostruzioni, 2011

26 Source: EIO Foresight Report 2010

49 Immagini tratte dagli elaborati degli studenti del corso di Costruzione delle Opere di Architettura C prof. arch. Sergio Russo Ermolli - a.a

50 Immagini tratte dagli elaborati degli studenti del corso di Costruzione delle Opere di Architettura C prof. arch. Sergio Russo Ermolli - a.a

51 Immagini tratte dagli elaborati degli studenti del corso di Costruzione delle Opere di Architettura C prof. arch. Sergio Russo Ermolli - a.a

52 Immagini tratte dagli elaborati degli studenti del corso di Costruzione delle Opere di Architettura C prof. arch. Sergio Russo Ermolli - a.a

53 Immagini tratte dagli elaborati degli studenti del corso di Costruzione delle Opere di Architettura C prof. arch. Sergio Russo Ermolli - a.a

54 Immagini tratte dagli elaborati degli studenti del corso di Costruzione delle Opere di Architettura C prof. arch. Sergio Russo Ermolli - a.a

55 Disegni degli studenti del corso di Costruzione delle Opere di Architettura C prof. arch. Sergio Russo Ermolli

56 Disegni degli studenti del corso di Costruzione delle Opere di Architettura C prof. arch. Sergio Russo Ermolli

57 Disegni degli studenti del corso di Costruzione delle Opere di Architettura C prof. arch. Sergio Russo Ermolli

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